The document summarizes a marketing club for small businesses that focuses on three key sales and marketing requirements: driving traffic, generating leads, and converting customers. The club provides a simple recipe for success by taking these requirements and mixing them with accountability and action. Members meet twice a month to share insights and learnings.

1. Sales & Marketing Club for Small Business in Berkshire

2. So what’s it all about?

3. A Simple Recipe

4. Take 3 Key Sales & Marketing
Requirements
Driving Traffic
Generating Leads
Converting Customers

5. Add in some…

6. Mix with Accountability

7. Allow some time for action

8. Bake twice a month

9. Share with friends

12. Marketing Dashboard
What is the value to a marketer of insight that isn't implemented? Zero.

13. Key Learnings

14. Who’s looking at you?
LinkedIn revamps, who’s viewed your profile

16. Detailed viewer stats
Industries and Job Roles

17. Detailed viewer stats
Companies and Locations

18. Detailed viewer stats
Source report and Keywords

19. Personalised Improvements
How to increase your profile views

20. of SMBs use social media
*recent LinkedIn study

21. LinkedIn Company Pages
How to create a great company page

22. LinkedIn Company Pages
1. Add SEO terms to your company overview
2. Keep your company page fresh with cover images
3. Add Showcase pages for unique streams or
audiences
4. Feature the key groups you manage or participate
in
5. Post your company updates (include latest blogs
and resources)
6. Review company page analytics

23. 45
Implementation
Take some time to action what you have just learned

25. See you next time
11th March 2014