LinkedIn Tips for BNI Marketwest

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LinkedIn is the 4th most popular social platform with over 500 million members. It is a social network for professionals to connect, search for jobs and job candidates, interact in group discussions, and market their business by posting updates, writing articles, and connecting with others in their industry. The document provides 18 tips for using LinkedIn such as customizing your profile URL, adding a background photo, using a ProFinder badge, optimizing your profile for search engines, and leveraging features like groups, ads, and status updates to promote your business.

What is LinkedIn?
● 4th most popular social platform with over 500 million members
● Social Network for Professionals
● Search Engine
● Fantastic Marketing Tool
○ Connect and chat with others who are of interest to your business
○ Interact in Group Discussions
○ Find job candidates
○ Post updates about your work (at least 3 times a week - Max 10 times)
○ Write articles on Pulse

Tips for using LinkedIn
3. Use a ProFinder Badge on your site

Tips for using LinkedIn
7) Check your Network Updates (or share your own)
● LinkedIn's version of the Facebook News Feed
● sign up for email notifications,
● sort by Top Updates or Recent Updates

Tips for using LinkedIn
9) Leverage the perks of LinkedIn Groups
● As member of the same group as another user, you can bypass the need to be a first-degree
connection
● 15 free messages per month

Tips for using LinkedIn
10) Share your LinkedIn status updates on Twitter

Tips for using LinkedIn
11) Leverage @mentions in your status updates
● Include the @ symbol immediately followed by the user's/company's name in your status
update

Tips for using LinkedIn
12) Optimize your LinkedIn Company Page

Tips for using LinkedIn
13) Create targeted LinkedIn Showcase Pages
● They allow you to promote specific products or cater to your individual marketing personas,
providing a more personalized experience for your Company Page visitors

Tips for using LinkedIn
14) Post Company Status Updates (and target them!)
● Use the power of segmentation with LinkedIn's targeting options, which enable you to
target your status updates to specific users?

Tips for using LinkedIn
15) Experiment with LinkedIn Ads and Sponsored Updates
● LinkedIn’s PPC ads let you target specific job titles, job functions, industries, or company size

Tips for using LinkedIn
16) Create your own Group & Email your LinkedIn Group
● As an owner - up to once per week

Tips for using LinkedIn
17) Like, Comment, Share

Tips for using LinkedIn
18) Wish People a Happy Birthday

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LinkedIn Tips for BNI Marketwest

2. What is LinkedIn? ● 4th most popular social platform with over 500 million members ● Social Network for Professionals ● Search Engine ● Fantastic Marketing Tool ○ Connect and chat with others who are of interest to your business ○ Interact in Group Discussions ○ Find job candidates ○ Post updates about your work (at least 3 times a week - Max 10 times) ○ Write articles on Pulse

3. Tips for using LinkedIn 1) Customize your public profile URL https://www.linkedin.com/in/fran-o-ca-b5926519/ https://www.linkedin.com/in/frankieocarroll/

4. Tips for using LinkedIn 2. Add a LinkedIn background photo to your personal profile

5. Tips for using LinkedIn 3. Use a ProFinder Badge on your site

6. Tips for using LinkedIn 4. Take advantage of the blog/website links on your LinkedIn profile. Contact Info section, you can now add links such as Podcasts, Soundcloud, Recent work

7. Tips for using LinkedIn 5. Search engine optimize your LinkedIn profile . Add keywords to various sections of your profile, such as your headline, your summary, or your work experience.

8. Tips for using LinkedIn 6) Add, remove, and rearrange entire sections of your profile

9. Tips for using LinkedIn 7) Check your Network Updates (or share your own) ● LinkedIn's version of the Facebook News Feed ● sign up for email notifications, ● sort by Top Updates or Recent Updates

10. Tips for using LinkedIn 8) Allow others to see who you are if you view their profile

11. Tips for using LinkedIn 9) Leverage the perks of LinkedIn Groups ● As member of the same group as another user, you can bypass the need to be a first-degree connection ● 15 free messages per month

12. Tips for using LinkedIn 10) Share your LinkedIn status updates on Twitter

13. Tips for using LinkedIn 11) Leverage @mentions in your status updates ● Include the @ symbol immediately followed by the user's/company's name in your status update

14. Tips for using LinkedIn 12) Optimize your LinkedIn Company Page

15. Tips for using LinkedIn 13) Create targeted LinkedIn Showcase Pages ● They allow you to promote specific products or cater to your individual marketing personas, providing a more personalized experience for your Company Page visitors

16. Tips for using LinkedIn 14) Post Company Status Updates (and target them!) ● Use the power of segmentation with LinkedIn's targeting options, which enable you to target your status updates to specific users?

17. Tips for using LinkedIn 15) Experiment with LinkedIn Ads and Sponsored Updates ● LinkedIn’s PPC ads let you target specific job titles, job functions, industries, or company size

18. Tips for using LinkedIn 16) Create your own Group & Email your LinkedIn Group ● As an owner - up to once per week

19. Tips for using LinkedIn 17) Like, Comment, Share

20. Tips for using LinkedIn 18) Wish People a Happy Birthday

LinkedIn Tips for BNI Marketwest

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