Super Bowl Statistics
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Super Bowl commercials have increased dramatically in cost over the years, ranging from $293,000 in 1967 to over $3 million in 2009. Sharing of Super Bowl commercials on social media has increased engagement, with shares rising from 1 in 57 views in 2012 to 1 in 31 views in 2013. Shares are important because they help measure engagement and can influence purchase decisions by spreading through word of mouth and each share generating approximately 25 additional views. The most shared Super Bowl commercials of all time were Volkswagen's "The Force" in 2011 with 5.2 million shares and Budweiser's tributes in 2011 and 2013 with over 3 and 2.7 million shares respectively.
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Achieving The ‘Triple Win’
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Exploring New Ways
For Non-Profits & Busine...
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The predominant archetype of the nonprofit-business relationship has typically centered on nonprofits asking for economic and/or in-kind support, in exchange for corporate bragging points.
It’s time to re-engineer this stale model. There needs to be an evolved approach that more completely, and measurably, aligns the objectives of both nonprofits and business.
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Prepare for Launch: The Future of Smart Social Campaigns
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MicroArts-- Social Media for Credit Unions
The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
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Increasing Your ROI using Social Media - Merging Media Access 360
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• Think Context Marketing, not Content Marketing
• Interaction beats one-way broadcast messaging
• Listen and react to your customers in a public setting
• Think Human to Human or ‘H2H’ – not B2C and B2B
• Be funny, helpful and an expert in your field
• Be brief, with simple call-to-actions
• Create ‘scroll-stoppers’ with pictures/graphics
Roi and-the-art-of-the-agile-budget
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Social Media Week agency2. Be A Leader in Social Media
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Georgia Burke, 3XE Digital Content & Social Media Marketing Conference
Georgia Burke, 3XE Digital Content & Social Media Marketing Conference
Achieving The ‘Triple Win’
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Exploring New Ways
For Non-Profits & Busine...
Achieving The ‘Triple Win’
-
Exploring New Ways
For Non-Profits & Busine...
ConAgra Foods: Social listening and engagement for consumer insights, present...
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Prepare for Launch: The Future of Smart Social Campaigns
Prepare for Launch: The Future of Smart Social Campaigns
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Increasing Your ROI using Social Media - Merging Media Access 360
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The Bottom Line: Creating and Defining Value in Social
BrightOn Travel - "Personalisation: Using social to sell more" by Bruce Martin
BrightOn Travel - "Personalisation: Using social to sell more" by Bruce Martin
Social Media Week agency2. Be A Leader in Social Media
Social Media Week agency2. Be A Leader in Social Media
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Super Bowl Statistics
- 2. A 30 second commercial is how much? Photograph by PepsiCo via AP Photo
- 4. Historical Commercial Costs • 1967 - $293,000 • 1985 - $ 1,100,000 • 1999 - $2,200,000 • 2009 - $3,000,000
- 5. SHARES! How do Super Bowl commercials tie into Internet/web marketing?
- 6. Shares Generate Conversation • Shares increased 30x from 2012 to 2013 ▫ 2012: 1 out of 57 views ▫ 2013: 1 out of 31 views Source – Unruly Media
- 7. Why Shares Matter • Shares are the true currency of social video – it helps measure engagement • Shares help influence purchase decisions ▫ Word of Mouth • Each share is ~25 additional views
- 8. Extra Credit Opportunity • Fill out the Super Bowl Commercial Scorecard during the commercials we watch in class
- 9. Top 3 Super Bowl Advertisements • Volkswagen, The Force, 2011 ▫ • 5.2 million shares Budweiser, 9/11 Tribute, 2011 ▫ • 3.2 million shares Budweiser, Brotherhood, 2013 ▫ 2.7 million shares
- 10. What makes a good commercial?
- 11. Ace Metrix • Persuasion ▫ Desire, Relevance, Likeability, Attention, Information, and Change • Watchability ▫ Engagement • Since September 2013, Ace Metric measured over 30,000 commercials
- 12. Most Effective SB Commercials 2013 1. 2. 3. 4. 5. Budweiser – “Brotherhood” (665) American Dairy Assoc. – “Morning Run” (644) Coca-Cola – “Security Camera” (641) Doritos – “Goat 4 Sale” (626) Mercedes-Benz – “Soul” (626) **Out of 950
- 13. Top Spending Industries (2007-2011) In Millions Source: Nielsen
- 14. AdAge – Who’s Showing What? • Link to Article