Vera Bradley is a leading brand in colorful quilted cotton handbags, accessories, luggage, paper goods and gifts for women. The document analyzes Vera Bradley's online presence including search engine marketing, email marketing, blog marketing, social media marketing, an iPad app, rewards program, and features for their website like improved product pictures and a way for customers to save favorite patterns and get sale alerts. Overall the brand receives a B+ rating for its web presence and digital marketing efforts.

1. Vera Bradley
Web Presence Analysis

2. Online Presence
A leader in fashionable, colorful, cotton quilted
handbags, accessories, luggage, paper and gift items
for women of every age.

3. Search Engine Marketing
Luggage
Quilted
Cotton
Handbags
Fashion
Vera
Bradley
Accessories

4. Email Marketing
Coupons, Sales, Product Releases

5. Blog Marketing

6. Social
Media
Marketing

7. Media
Room

8. iPad App

9. Overall Rating: B+

10. My Vera Bradley
Remember favorite patterns
Emails when patterns go on
sale
Customer personalization

11. Improved Product Pictures

12. Rewards Program
Earn points based
on purchases

13. Vera Bradley