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Vera Bradley is a leading brand in colorful quilted cotton handbags, accessories, luggage, paper goods and gifts for women. The document analyzes Vera Bradley's online presence including search engine marketing, email marketing, blog marketing, social media marketing, an iPad app, rewards program, and features for their website like improved product pictures and a way for customers to save favorite patterns and get sale alerts. Overall the brand receives a B+ rating for its web presence and digital marketing efforts.












