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The Secret Art of Patron-Driven eBook Acquisition: A snapshot of Cost and Control
This document summarizes the results of a patron-driven ebook acquisition program at SUNY Empire State College. Through the program, 81,516 ebooks were made available through a short-term loan system. Over the first 18 months, there were 2,670 triggers which resulted in $54,735 spent on 90 purchased titles. On average, each trigger cost $19.69. The program led to a 33% increase in the size of the ebook collection and may have decreased interlibrary loan requests. User behavior data showed that most triggers were from viewing portions of ebooks, rather than downloading or printing.
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The Secret Art of Patron-Driven eBook Acquisition: A snapshot of Cost and Control
- 1. The Secret Artof Patron- Driven eBook Acquisition A Snapshot of Cost and Control Dana Longley SUNY Empire State College
- 2. PDA? • Model: just-in-time,not just-in-case • Print collections: 80/6 rule* • Coll dev: emerging fields** *OhioLINK Collection Building Task Force. 2011. OhioLINK-OCLC Collection and Circulation Analysis Project 2011. **Fischer, et. al. (2012). Give 'Em What They Want: A One-Year Study of Unmediated Patron-Driven Acquisition of e-Books. College & Research Libraries, 73(5), 469-492.
- 3. Abbreviations • ESC: EmpireState College • PDA: patron-driven acquisitions • DDA: demand-driven acquisitions (same thing) • STL: short-term loan • YPB: Yankee Book Publisher
- 4. Ebrary Definitions Short term loan:1 or 7 day trigger by user Purchase multiplier: cost of STL based on publisher-controlled % of cost of title Trigger: -Copy, download or print -10 pg views -10 min. real usage
- 5. ESC Background • FTE:~8400 (~20,000 adult, distance students) • 35 locations in NYS (and abroad) • Hundreds of blended & online courses offered • Fully online library (no physical collection) • 4 librarians (no support staff/student workers) • PDA since Sept. 2013
- 6.
- 7. Setup • Triggers beforepurchase • Titles included? • Turn-away prevention? • Purchase licenses • Approvals? • STL length • Add to catalog • Initial budget
- 8. Launch • Pilot mode •No promotion needed! • Maintenance needed
- 9. Upsides • 81,000+ addedeBooks available • Only pay for titles that are used • Easy to add new titles as they come out • Track usage and spending
- 10.
- 11. Costs • Titles madeavailable: 81,516 • List price: $268,773 • # of triggers: 2,670 • Spent: $54,735 • cost / trigger: $19.69 • Titles purchased: 90
- 12. Impact • 33% increasein eBook collection size • Decrease in ILL requests?
- 13. User Behavior Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 # oftriggers 29 117 178 423 192 261 253 296 152 136 48 31 46 65 88 112 37 61 58 87 0 50 100 150 200 250 300 350 400 450 AxisTitle # of triggers Sept 2013 - Apr 2015
- 14. User Behavior (cont’d) 68% 17% 9% 6% Typeof Trigger view copy chapt download print
- 15. Top PDA Titles Title User Sessions Pgs ViewedTotal Persuasion : History, Theory, Practice 75 2028 2103 Business Ethics : Readings and Cases in Corporate Morality (5th Edition) 108 1940 2048 Architects of World History : Researching the Global Past 88 1624 1712 Intercultural Communication for Everyday Life 68 1628 1696 Studies in the History of Christian Traditions, Volume 170 : Church and School in Early Modern Protestantism 60 1569 1629 Introducing Language and Intercultural Communication 76 1452 1528 Religions of the Ancient Near East 82 1306 1388 Saddam Hussein's Ba'th Party : Inside an Authoritarian Regime 52 1324 1376 Introduction to Theories of Personality (7th Edition) 64 1220 1284 Supply Chain Strategies : Demand Driven and Customer Focused (2nd Edition) 40 1236 1276
- 16. • Watch pricescarefully • Deeper usage analysis • Possible SUNY-wide / SUNYConnect applications? • Slides: http://tinyurl.com/pdasunyl a15 Looking Forward
- 17. Image Credits 1. https://flic.kr/p/atDq3eby torbakhopper 2. https://flic.kr/p/a4Y7BV by Thomas Hawk 3. https://flic.kr/p/d5XbNW by Thomas Leth-Olsen 4. https://flic.kr/p/xXUXf by Nicole Hanusek 5. https://flic.kr/p/9DhwNs by johnson d 6. https://flic.kr/p/6PiWqn by Gisela Francisco 7. https://flic.kr/p/5j1urX by Steve Jurvetson 8. https://flic.kr/p/aec2jS by Tom Wachtel 9. https://flic.kr/p/dXtxJ8 by That’s Me 10. https://flic.kr/p/qLZjru by Kat R 11. https://flic.kr/p/iULa2A by Christian Holitzko 12. https://flic.kr/p/de5Z8v by Kristina Alexanderson
Editor's Notes
- #3 -Lots of others using this model: Cal St. and Ufla-FSU consortiums, Penn St., Umd, Cornell, Purdue, Rutgers, etc. -80/6 rule from OhioLink 2011 report: worse than 80/20 rule! 80% of circulation from only 6% of collections -Coll dev: can help highlight emerging areas of study, especially those that go across disciplines.
- #7 Springer 44201 other collections 23363 ebrary subscription 125038 ebrary purchases 397 ebrary PDA/STL 81516
- #8 -Choices: initial choices: 7 day loans, 2 loans, include almost everything available from last 10-20 years -Price increases & spending forced us to scale back a bit: changed to 1 day loans and removed out worst publisher offenders (later went back and added some of those back in) Decided against YPB mediator or librarian approval process before purchases.
- #9 1st 6 months of costs shocked us a bit, but cost normalized more after that.
- #11 Publisher increases started soon after launch -50% increase in cost / trigger -almost universal 2-3x increase in STL purchase multiplier (ave from 15% to 30-50%) Frequent catalog updates needed (large files usually req OLIS work) As with most eBooks, download, print and mobile use barriers Cost predictions hard
- #12 Costs per trigger less than cost of ILL book requests
- #14 -Dec 2013 anomaly perhaps faculty member gaming system? -Top disciplines triggered: match general student usage of library (1. Biz & econ, 2. social sciences, 3. Psych, 4. med/nursing, 5. history) -72% of triggers were for titles with only one trigger so far (i.e., no purchase); 28% had multi-triggers
- #15 Barriers in place for download and print may explain lower numbers for these (need free ebrary personal account)
- #17 Also watch publisher reactions to this growing model…