CAMentrepreneurs Vancouver Launch April 2022.pdf

Vancouver launch
8th April 2022
Welcome

1. Be respectful and positive
3. Introduce yourself to people you don’t know
4. Rule of one minute (timekeeping matters – for
speakers and participants)
5. Berlin Code of Conduct. Tell me if anyone misbehaves.
6. Talk to me (Richard) if you want this meetup to
happen again
Housekeeping

Agenda/Programme
17.30 TED style soft start.
18:15 Welcomes, Thank yous, Housekeeping
18:20 Introductions
18:40 CAMentrepreneurs: Why/Purpose/Vision worldwide
and Vancouver + discussion
19.00 Sarah Lubik
19:10 Macarena Cataldo-Hernandez, Nabil Shalabi, Iman
Elmarashly
19:30 Community announcements
19:40 Networking
19:55 Summary CTAs, next steps
20:00 Migrate to bar/restaurant

What
Official Alumni Group of the University to support business
and social entrepreneurship among Cambridge University
Alumni, current students and others.

Key facts
• “Cambridge and” not “Cambridge only”
• Inclusive, ‘give’ more than “take”, community spirit,
participant driven and focussed culture
• Events -> informal and useful (not fund raising, nor ego)
• TED - TEDx model – only operate with local leaders
• Global network, addressing local needs/priorities
• Cambridge name to open doors and do partnerships

Vision
● Value creating alumni events/meetups in major cities
● Individuals able to “help out” visitors around the world
● Opportunities to engage with people who want to be
helpful in entrepreneurial eco-systems, with a worldwide
entrepreneurial diaspora and Cambridge
● Build value via participant focussed, supportive community

Key Facts
Since I had the idea
52 meetups, 12 cities, 4 continents,
Cambridge, Dubai, Edinburgh, Glasgow, Helsinki, Houston,
London, New York, Oxford, Sydney & Warsaw
(Mumbai, Vancouver, planned)

“Water is the driving force of
all nature”
Leonardo da Vinci

By 2050
The seas will
contain more
plastic than
fish
info@viridisresearch.com

Broad Applications
VEOX- System
Washing Machines
Microplastics Capture &
Degradation
Poultry
Biofilm & Bacterial
Treatment
15
Storm Water
Degradation

Microplastics
Are Everywhere!
• Artic ice
• Fish and Shellfish
• Beer
• Placentas

River Tame
Greater Manchester
• one of the most
polluted in the world
• 520,000
microplastic/m2

18
Over 40% of
microplastic are
synthetic fibers

19
The Problem
Give water a second chance

20
Our Technology
Connects to washing machine
Microplastic capture
Drains water
Microplastic oxidation
Device regeneration

21
Our Technology
• Easy to use
• Zero maintenance
• Zero chemicals
• Small footprint
• No disposable cartridges

22
Our Technology
After Market VEOX Incorporated VEOX

23
99% of Microplastics
+
95% of Total Organics
ELIMINATED
- VEOX unit + VEOX unit
We Remove
https://www.goodfellow.com/uk/en-gb/metal

24
Washing machines must have microfiber filters
Jan 2024
California
Jan 2025
France
2025
EU (To be voted)
Market Opportunity
Bill 2021
UK
https://www.goodfellow.com/uk/en-gb/metal

The Market
North America & Europe:
292 M Washing Machines
North America:
117 M Washing Machines
Eco Friendly homes:
North America: 11 M
$ 4.4 B
25
Before Regulation Retrofit
2.7 M
Washing
Machines
Per Year
2024:
Regulations Enacted
North America $ 1.1 B Yearly

26
Competitive Advantage

27
Competitive Advantage
No
Disposable
Cartridges

28
B2B LICENSING MODEL
Washing Machine
Producers
Manufacturing
License
Retailers End Users
“Asset light” business model

2021
2025
2022 2024
R&D
• First prototype
• 2 provisional patents
First Customer Pilot
• Refine product & market fit
• Filing patents
Investment: $ 550 K
Product Launch
• Marketing & Outreach expansion
Global Expansion
• Penetrate new markets
• Licensing new products
2023
Microplastic
fibers regulation
29
Progress Timeline

30
2023
2022 2024 2025 2026
$1.8 M
$600 K
$1.1 M
$1.3 M
Direct Sales:
Innovators
Medium size
companies:
Early Adopters
Washing Machine
Manufactures
Regulation Revenue
Go to Market Strategy
$4 K
2030
$11 M
After Market VEOX
Incorporated
VEOX

31
2 LOI Realtor
1 LOI water company
79
subscriptions
301 Units !
In conversations with:
1. Truearth
2. Affordable Laundromat
3. Washbox – Carwash
4. Squamish District
Traction

Team
Maca Cataldo-Hernández, Ph.D.
Co-founder - CEO
Water Engineer & Inventor
Ricardo Rivera-Acevedo, Ph.D.
Co-founder - COO
Analytical Testing & QA/QC
Claudia MontoyaPh.D.
Research Engineer
Doris Serpa, COL (Ret) U.S. Army
Operational Read. & Logistics
Soheil Nasseri
Head of Business Development
George Liu
Design Engineer

Advisory Team
Paul Needham
Positive. Capital Partners
Clay Braziller, B.Eng, MBA
Strategic Partnership Manager, SFU
Richard Scott, J.D
Corporate Counsel
Shannon Bard, Ph.D.
Co-Lead, Climate Venture Studio
33

34
By 2030 - Veox will prevent
130 Tons
Of Microplastics
350 Tons
of Plastic
Cartridges
2100 Tons
Of CO2

35
Today IMPACT
Team Community
Environment

36
Company Stage
79 subscriptions
2 LOI
301 UNITS
4 Full Employees
2 Part time
2 Open positions
$487’000 Raised
$370’000 applied
Pre-seed Goal
$550’000
WIPO Patent
Prototype TRL 7
IAC Member

37
Copyright© 2021 Viridis Research Inc.
Ask
• Pre-seed round: $550K
o Common Shares
o Triggers $700K (Grants)
o Raised $350K
• $2.4 M pre-seed money valuation
• EBC – RRSP or TFSA

38
www.viridisresearch.com
+604-440-0186 info@viridisresearch.com

www.viridisresearch.com
+604-440-0186 info@viridisresearch.com

40
Washing machines must have microfiber filters
Jan 2024
California
Jan 2025
France
2025
EU (To be voted)
Market Opportunity

41
IP Strategy
Microplastic
Sensors
Utility
Method
Microplastics
Washing Machines
Microplastics
Drinking Water
Redox
Adsorbents
PFAS
Dyes
Electrochemical regenerative filtration
Cell design
Fluid dynamics
Inactive Physical Retention unit
(TSO)
Active Physical Retention unit
(TDO)
Other Applications
IP strategy covers:
• Core technology
• Future product iterations
• Adjacent market spaces
Protected by NDA
• Employees, partners and customers
North & Company LLP, Dr. Suzanne Sjovold
• Manage our IP portfolio
• Innovation Asset collective Member

42
Invention:
• Able to treat biological and synthetic suspended
organics
• Doesn’t use any chemicals
• Doesn’t generate any waste
• Scalable
Intellectual Property:
• Wipo patent
• Trade secret
Our Technology

44
Competitive Analysis

45
Our Advantage
UI design
for our SMART App
Home Screen Remote Control

R&D Map
Bio and Synthetic
Polymer
Synthetic
Polymers
MP fiber
Poultry
Analytical Method
Product
Relatedness
Bio-Polymers
46

Microplastics Regulations
French Circular Economy Law (2020-105) passes – all
new washing machines need microfiber filter by Jan 2025
2018 California Litter Strategy, statewide plan identifies
microplastics & microfibers as priority targets to protect
ocean & fresh water environments
California Microplastics Strategy (SB1263) Bill–all
washers sold in state must have microfiber filter by Jan
2024
Feb 2021
Feb 2020
Vote 2022 EU Anti-waste Directive– All 28 member states must
sell washers with MP filters and MP filtration for
municipal drinking water
47

VEOX- System
Removal
Biofilm and Bacterial
Disinfection
Algae Bloom Degradation
48
Invention:
• Electrochemical technology
• Able to treat bio and synthetic polymers
• Doesn’t need any chemicals
• No waste is generated
• Scale-up
Intellectual Property:
• 2 provisional patents
• Numerous trade secrets

49
IP Strategy
TYPE Status
Electrochemical regenerative Filtration Patent Pending
Electrochemical filtration design Patent Pending
Electrochemical filtration design Trade Secret Actively Controlled
Electrochemical filtration microplastics Patent Pending
Veox Trademark Anticipated
Viridis Research Trademark Anticipated

A Leverage – Free Housing Finance model
Free of Financial Intermediation
CMHC
Housing Supply Challenge: Round 2

Sell all pre-sale
units to the public
Houses are divided into
“fractional interests”
Each house would have
number of fractional
interests reflecting its
market price at the time
of acquisition
Assume price per
fractional interest = $10
A 3 bed-room house was
purchased at $800k
It is worth 80k
fractional interests
A 2 bed-room house was
purchased at $400k
It is worth 40k
fractional interests
A Developer
seek to finance
the construction
of a project
53
Iman El-Marashly
NO bank loans to
finance construction
Saving along bank
intermediary fees
Lower house prices

Those co-owners will physically co-own those houses
(holding land title)
For example: Assume 100 Co-owners contributed and bought 12 houses for
$6.2M, and assume the price per fractional interest is $10
Co-owner 1
Paid $62,000
Got 6,200 frac. Int. (1%)
620,000 fractional interest
Then those co-owners
will collectively co-own
620K fractional interests
Co-owner 2
Paid $620,000
Got 62,000 frac. Int. (10%) Co-owner 3
Paid $31,000
Got 3,100 frac. Int. (0.5%)
Co-owner 5
Co-owner 4
Paid $310,000
Got 31,000 frac. Int. (5%)
Co-owner10
Every co-owner will own number of fractional interests proportionate to his/her contribution
54
Iman El-Marashly

Those ‘fractional interests’ could then be sold at a platform
55
Iman El-Marashly
• Every month the interested participants will place their buying or selling orders on
this platform.
• The maximum price per fractional interest at this platform would reflect the
market value of the houses under this model. Those houses will be assessed every
quarter to evaluate their market prices, and according to this assessment the price
will be set and updated every quarter.
• That should avoid speculative price bubbles on this platform

56
The Co-owners of the fractional interests would be one of two
types: either Non-Occupant Co-owners or Occupant Co-owners
Non-occupant Co-owners Occupant Co-owners
1. Select a specific house to reside in
2. Purchase a minimum number of frac. interests equivalent
to 3% of the number of frac. interest of the selected house.
As a Co-owner
Receive their share of the total net income from
occupancy fees generated from all houses
As an Occupant
Pay Occupancy fees
Potential
Homeowners
Pay net of both amounts / month
As a potential homeowner
Can keep on buying more frac. interests, and accordingly receiving higher proportion of
net income from occupancy fees, and hence their net payment will be lower.
If bought number of frac. interests equivalent to number of frac. interests of the
house they are residing in, they will fully own this house.
1. Receives a regular cash flow representing the
income of occupancy fees that those houses
generate (less administration costs).
2. Can sell fractional interests at the platform

57
1200
600
900 1200
400
4,300 “fractional interests”
Can buy more fractional interests at
market price at their discretion
Still Co-owner in all houses
When buys 600 “fractional interests”
Before residing:
has to buy 3% of
600 frac. interest =
18 frac. Interest
Becomes a Home owner
3%
5 years
8%
1% 1% 1% 1% 1%
13%
1% 1% 1% 1% 1%
Minimum
18%
If stick to this
minimum increase,
can actually fully own
in 97 years
1% 1% 1% 1% 1%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%1% 1% 1% 1%

58
Advantages
Overall cost reduction in
the entire system by
eliminating the banks’
intermediary costs which
will be reflected in lower
house prices
Self-sustainable model;
Not imposing burden on
government resources.
Matching private sector
resources (those with excess
savings and those who needs
financing)
Even if the co-owner cannot
reside in one of the houses,
investing in this model should
best prepare them to eventually
buy their houses.
Their savings growth will mirror
the growth in the residential real
estate market
Leverage free, more
financial resilience
Convert tenants into first-time
homebuyers. Most of those tenants
are not eligible for mortgage loans
and have no hope to own their
houses in their lifetime.
Offers a high level of real estate ownership
diversification (compared to single home ownership).
Co-owners put their savings in a group of houses in a
neighborhood, and when additional houses added to
that neighborhood, the diversification benefits will
increase.
The more fractional interest they own, the lower their net payment

59
Thank You J
It will be great if you can fill up a short survey!

Contact/more info
www.camentrepreneurs.com
https://camentrepreneurs.mn.co
www.linkedin.com/groups/12012315
www.facebook.com/groups/666883720134093
www.alumni.cam.ac.uk/group/camentrepreneurs
richardlucas@richardlucas.com

Summary, CTAs
● Who you are what you do, what you are looking for how
you can help.
● What should CAMentrepreneurs do in Vancouver
● Groups of 4-6 (one minute per person)
● CTA – talk to Richard if you want to help with future events

CAMentrepreneurs Vancouver Launch April 2022.pdf

CAMentrepreneurs Vancouver Launch April 2022.pdf

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