3. SUGGESTED NAME
Meaning: It is a Spanish word
which essentially means Bakery or
a bread shop.
The Bageri is a Swedish word which
means the place for baking bread;
a bake house. It also means the
trade of a baker.
Of the Meadow, having a status of
a king or a queen. It signifies that
the bakes from Sumul are of Royal
standard. It also gives an authentic
image to the bakery.
7. SUGGESTED NAMES
From Contest Entry
BAKE MY DAY
BAKE n BETTER
BAKE BITE
BAKE BASKET
SUMUL BAKER’S PRIDE
SUMUL BAKERY
PARADISE
SUMUL BAKERY BAZAR
SUMUL WONDER
SUMUL ENRICH
SUMULICIOUS
THE BAKESMITH
CHIEF BREAD MAKER
BREAD BASKET OF
INDIA
BAKE HOUSE
BAKER KING
10. PHASE WISE
STRATEGY
A SYSTEMATIC BLUE
PRINT
PHASE 1
GUJARAT + MAHARASHTRA
A smooth plan to
penetrate into market
systematically.
PHASE 2
METRO CITIES
DELHI - KOLKATA -
BAGALURU - CHENNAI
PHASE 3
TEIR 1 CITIES
PUNE - HYDERABAD -
CHANDIGARH - DELHI NCR
PHASE 4
TEIR 2 CITIES followed by
cities of preference.
11. CURRENT MARKET
SCENARIO
The instability in Indian
economy has resulted into
more engagements in
different Media in
search of News and
information
THE CHANCES OF
PROSPECTS
COMING ACROSS
YOUR
COMMUNICATION
HAS INCREASED
CONSIDERABLY
THE BEST WAY IS TO
ENGAGE
PROSPECTS TO YOUR
BRAND DIRECTLY
The instability has also led
into the need of Building
Trust
12. SUMUL being a
Co-operative
Milk Union can
very well utilize
the GOODWILL
BUILDING TRUST
&
ENGAGING
TARGET GROUP
ISSUING A PRESS
RELEASE + PUBLIC
NOTICE
Executing a
Contest
13. Keeping the
nature of our
product
“Premium
Bakery” we
need to exploit
Social Media
Considerably
PUBLIC NOTICE +
PRESS RELEASE
NEWSPAPER
Blogs
Magazines
Social Media
Networks
14. PRESENTING
it as an
ACHIEVEMENT
First time ever a regional Co-operative Milk Union
LAUNCHES A PREMIUM BAKERY CHAIN.
A great achievement by Gujarat’s Largest Milk
producer SUMUL
15. It has already
created buzz.
Which can be
seen by the
great number of
entries we
received.
Pre Launch
CONTEST
(ALREADY EXECUTED)
Now we need to carry
out
LAUNCH
&
POST LAUNCH
Activities
17. BAKERY products
are highly
ordered online.
Social Media is
the major
platform to grab
our Target
Audience.
SOCIAL MEDIA
Contest Promotion using
Google Ad words
Online Ads on Website
with High Visitor Ratio.
Social Media Pages
Paid Ads on Social
Media
