Panera Case Analysis

Panera Case Analysis
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Panera Bread
Table of Contents
Executive Summary 3
Introduction 3
Strategic Issue 4
SWOT Analysis 4
Strengths 4
Weaknesses 5
Opportunities 5
Threats 5
Alternatives 6
More aggressive marketing campaign 6
Enter untapped domestic markets through franchising 6
Sell products in grocery and specialty stores 6
Co–ops 7
Enter foreign market 7
Open more stores in low penetration markets 7

Better supply chain management 7
Expand Catering Program 7
Community Sponsorship 7
Recommendation 8
Conclusion 8
Executive Summary
Panera Bread has experienced an extreme amount of success since it was established in 1981. ...
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Its current objective is to develop and increase its bakery–cafe restaurant locations by more than
2,000 before the year 2010. With this, Panera Bread Company has the opportunity to increase
market share by attracting potential customers away from their competition amongst the fast–food
casual restaurants.
Strategic Issue
The strategic issue that Panera faces is how to make great bread broadly available to consumers
across the United States.
SWOT Analysis
Strengths
When examining Panera Bread Company, it possesses several strengths. One of the greatest
strengths in providing great bread is the actual menu. Panera prides itself on the commitment to the
quality and reliability of its products, which is supported by its focus on creating the menu. With an
understanding of customers ' needs Panera has developed an extensive product line to satisfy a
variety of tastes. Panera continually adapts the menu in response to seasons and changing customer
preferences. For example, it introduced whole grain breads because customers were concerned with
consuming good carbohydrates. Each bread product is artisan made in one of the seventeen dough
facilities to ensure freshness
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Entrepreneurial Research Paper
ENTREPRENEURIAL RESEARCH PAPER: Page 1 Devry University, SBE 310 Kim Thayer
Bruce Huang June 19, 2011 ENTREPRENEURIAL RESEARCH PAPER: Page 2 TABLE OF
CONTENT: Failure Introduction: ................................................ Page 3 and 4 Reason for Failure:
................................................... Page 5 and 6 Analysis: ....................................................................
Page 7 and 8 Conclusion: ................................................................ Page 9 References:
................................................................. Page 10 ENTREPRENEURIAL RESEARCH PAPER:
Page 3 Failure Introduction: The business I am writing about is been in the news recently due to a
few closures of some of their restaurants. Perkins & ... Show more content on Helpwriting.net
...
With the economy being vastly poor in the United States it has caused many places to either cut
back on businesses or even to close some doors that they can not afford to run anymore. With the
cost of fuel, it cost the restaurant more money to pay the truck drivers to deliver their supplies to
their restaurants. So by the owners having to increase this pay, they have to compensate other areas
to adjust the cost and usually they end up cutting back on employees or shutting down some
companies and this is the action Perkins took in order to keep their bills paid and to keep most of
their restaurants open for business. According to the news release on June 13, 2011 that the Perkins
& Marie Callender's Inc., has entered into a reconstructuring support ENTREPRENEURIAL
RESEARCH PAPER: Page 6 Reason for Failure: agreement with holders of 100 percent of the
company's 14% Senior Secured Notes due 2013 and more than 80 percent of the company's 10%
Senior Notes due 2013 pursuant to which the company has agreed to implement a financial and
operational restructuring that will rationalize the company's

Panera Bread Company-Case Analysis
CASE STUDY:
Panera Bread Company
GM 691 Strategic Management Seminar for Leaders
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Prepared by
Iryna Zaytseva
Introduction
Panera Bread Company is one of the businesses in the US Food Indusrty / bakery–cafe chain. Since
its start , it has grown significantly and has acquired a name for producing quality natural foods
though in the initial periods. It has been more than 10 years , since this company was formed. PB
started with a modest 50 million USD investment in 1999 and the year 2006 saw a growth of 17 in
business with earnings reaching up to $5 million. Since then, slowly but steadily , it has gained a
substantial amount of market share in the natural food segment and has been the market leader in
this category. ... Show more content on Helpwriting.net ...
McDonald's has now moved into global markets and is focusing much of its marketing there which
gives PB a chance to intensify its development in the national market. Within the US Panera Bread
stays in suburban areas while McDonald's has a suburban presence but also floods the cities. This
fact contributes to having McDonald's as a major competitor when penetrating the urban market
share. Starbucks Corporation has a very similar niche to that of Panera Bread Company. However,
Starbucks concentrates only on the beverage side of the café. Panera Bread also sells coffees and
cappuccinos as Starbucks does, but it has a wider variety of products to sell. Starbucks and Panera
are considered to be competitors because they both have a café environment. The main risk here is
that it may be difficult for Panera Bread to gain market share in some markets because of the strong
presence and name recognition of these and other fast food restaurants. Panera Bread must continue
to differentiate itself from these fast food juggernauts through product quality and dining
environment. Also, from looking at Exhibit 4 in the case (textbook, C–89), I noticed that Panera has
a far less number of locations but much more population per location. To illustrate this McDonald's
has 13,727 locations but only a population of 22,000 per location and Panera has 910 locations with
a population of 330,000 per location. In a simple explanation this makes me believe that

Panera Bread Research Paper
The story of St. Louis Bread was founded in 1987 when the first location was opened in Kirkwood,
Missouri. Panera bread is the newer name for St. Louis Bread Company outside of the St. Louis
area. In 1993, Au Bon Pain Co. purchased the St. Louis Bread Company, which was founded by Ken
Rosenthal in 1987. At the same time, the St. Louis Bread Company was renovating its 20 bakery–
cafés in the St. Louis area.
In May 1999, to expand Panera Bread into a national restaurant, Au Bon Pain Co. sold its other
chains, including Au Bon Pain, which is now owned by Compass Group North America. Panera
Bread moved into its new headquarters in Richmond Heights, Missouri in 2000.The company
operates or franchises 1,800 Panera Bread bakery–cafés ... Show more content on Helpwriting.net ...
This lowers the risk of a supplier driving up the price for Panera because if one does, Panera could
simply switch to another supplier. Panera also has contracts with suppliers and distributors to control
the costs of their supplies.
What is the growth policy of the company?
To continue their success, Panera Bread will focus on five strategic actions:
Keeping our concept special in the eyes of consumers.
The continued rollout of our artisan bread program will remain a central focus. New bakery–cafe
prototypes and service standards will help ensure that we maintain a particularly satisfying customer
experience.
Delivering extraordinary execution in each bakery–cafe.
We believe scale can be counter–productive in a people–intensive business. We believe people work
for people, not corporations. We remain committed to recruiting and operating through strong local
partners– both franchisees and joint–venture operators.
Expanding our development capabilities.
We will be making significant investments in our development capabilities to ensure our rapid
expansion can continue successfully
Making the right long–term structural

Panera Bread Case Study
Panera Bread
PART A: INTRODUCTION:
Company/Industry:
Louis Kane and Ron Shaich founded a bakery–café called Au Bon Pain Company Inc. in 1981. The
company grew and prospered through the 1980's and 90's. In 1993 the company purchased Saint
Louis Bread Company which had 20 locations. Between 1993 and 1997 the company expanded with
an additional 100+ Saint Louis Bread bakery–cafes opening throughout the States. In 1997 the
company also changed the name of all Saint Louis Bread locations outside of St. Louis to Panera
Bread. 1998 the company sold Au Bon Pain Company for $73 million and focused on developing
and growing its Panera Bread brand. Between 1999 and 2006 the company opened an additional 850
locations.
PART B: INTERNAL ... Show more content on Helpwriting.net ...
* Raise awareness and boost trial of dining during multiple meal times, by providing satisfying
dining experience. * Increase perception of Panera Bread as a viable evening meal option.
Weaknesses:
* National

Introduction to Management
PANERA BREAD COMPANY I. EXECUTIVE SUMMARY Panera bread Ronald Shaich, CEO
and chair man of Panera bread made a phenomenal growth in revenue of the company from $350.8
million to $ 977.1 million in just 3 years from year 2000 to 2003. However the growth has continued
slowing down from that year on so a strategy is being strategized to help Panera Bread survive. The
objective is to make Panera a nationally dominating brand by following a corporate strategy of
growth by the combination of company and franchise efforts. With a clear objective it would help
the company and its staff to know their goal and what they are achieving for. The concept is to
deliver against the key consumer trends; to present a fast casual dining ... Show more content on
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In 1985 Au Bon Pain became a place for urban folk who were tired of fast food. By 1991 Kane and
Shaich took the company public and had 200 stores and $183 million in sales. The duo continued
expanding by buying over St. Louis Bread Company from Ken Rosenthal, which had 19–store
bakery café in St. Louis area. While Au Bon Pain was focusing on making St. Louis bread a national
brand the expansion of the urban outlet had operational problems and had a debt of $65 million.
Lacking of capital they sold Au Bon Pain and concentrated on Panera, which the name that was
change to in May 16, 1999, being debt free the cash allowed expansion of the bakery cafe stores. III.
CURRENT SITUATION III.A. CURRENT PERFORMANCE Panera has been experiencing rapid
growth under the leadership of Ronald Shaich. Under his guidance, Panera 's total system wide
revenue rose from $350.8 million to $ 977.1 million in just 3 years from year 2000 to 2003
respectively. This rapid growth is caused by the new unit expansion of 419 bakery–cafes from 1999
to 2003. However as the year passed by, the company's system wide sales & average annualized unit
volumes began to decline. The growth rate has slows down for Panera. To continue growing, Panera
will need to develop new strategies, initiatives and new unit growth. There are 2 classes of Common
Stock ownership in the company: (1). Class A Stock with 28,345,754 shares outstanding and 1 vote
per

A Brief Look at Panera Bread
Louis Kane and Ron Shaich founded a bakery–café enterprise named AU Bon Co, Inc. Panera bread
started as Au Bon Pain Company in 1981 with units on the East coast of the U.S.A. In 1993 the
company purchased St. Louis Bread Company, which had 20 bakery–cafes in the area. In the
following years the bakery–café names changed to Panera Bread. Units were opened in malls,
shopping centers and airports along the east cost of the United States and internationally throughout
the 1980s and 1990s: the company prospered and became the dominant operator within the bakery
café category. Panera expertise to increase number of franchises has enabled Panera to grow rapidly.
Since it started, it has grown and formed a name for producing quality natural foods. To maintain the
name Panera, a strict criterion is enforced on the buyer of a new franchise that they have to follow.
Opening additional franchised bakery–cafes was a core element of Panera Bread's strategy and
management initiatives to achieve the company's revenue growth and earnings targets. Panera bread
has seen success and growth even in a weak economy. It implements the fat–casual concept. This
concept differs from fast food by offering a better quality food and a different experience. The stores
offer a great place to read study or hold meetings since it offers free Wi–Fi. Panera is trying to
capture their customers with the healthy options that they believe in. "Panera bread had more than
1,541 bakery–cafes open from

Submitted to Dr. Desmarais December 17, 2011
Salem Analytics
Catherine O'Neill Yasmeen Kouki David Kirby Christopher Titus
Table of Contents
Executive Summary Macro–environment Industry Analysis i. ii. iii. iv. v. Industry Drivers Five
Forces Changes to the Industry Structure and Competitive Environment Existing Rivals Competitive
Capabilities Analysis Key Success Factors
Critical Issues the Industry Faces Panera Bread Company's Competitive Capabilities i. ii. iii. iv. v.
vi. vii. viii. ix. Appendices i. ii. iii. iv. v. SWOT Matrix Stakeholder Matrix Financial Ratios
Financial Trend Graphs Responses to Questions Not Answered in the Presentation Business Strategy
Functional Area Strategies Assessment of ... Show more content on Helpwriting.net ...
Our analysis revealed that the restaurant industry is threatened by low switching costs and low
customer loyalty. Our analysis revealed that Panera had strengths in buyer loyalty. Panera should
first begin steps one month prior to the start of this service using signage and promotion. Next
Panera should print menus that displaying the oven fresh option and distribute them at the point of
sale. Panera should cross train employees on the oven fresh operational procedures of taking orders
and bringing orders to customer‟s cars. Next Panera should purchase or lease 2 to 3 parking spots
per location in close proximity to the door with signs for designated parking. Last Panera should
place a pre–paid post card with survey questions inside to–go packaging and place customer loyalty
punch card in packaging that rewards returning loyal customers. Panera should track the discounts
given by customers. Because of the progressive nature of the discounts, Panera can identify its most
loyal clientele based on the level of the discount rate. 4. Broaden the product scope and service
offering to include a wider array of light entrees, dinner fare, and beer and wine available after 4:30
at select locations nationwide. The new offerings will be paired with community events such as
wine–tastings and fundraisers to bolster the perceived dinner atmosphere. Our analysis of the
restaurant industry led us to determine that there were a large number of buyers available to firms
providing

Panera Braed Case Analysis
The overview of Company situation : Panera Bread Company Panera Bread company is one of the
leading fast–causal restaurant and widely recognized as the nationwide leader in the baked breads,
made–to–order sandwishes, salads, custom roasted coffees and cafe beverages. The company targets
to urban workers and suburban dwellers who looking for a quick service meal, qualify foods and
environment. In 2004, the customers ranked Panera Bread highest among quick–service restaurants
in the Mid–west and Northeast regions of the United Stats in all catergories which included
environment, meal, service and cost. Panera Bread's Strategies Its strategies were to make great
bread broadly available to consumers across the United Stats by expanding 155 ... Show more
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In my opinion the weaknesses of Panera Bread are the stringent criteria to gain a consideration for a
Panera Bread franchise and the huge amount of initial investment for a Panera Bread bakery–cafe
referred in the exhibit 7 in this case which cost approximately 1,003,000 to 2,235,175 dollars plus
real estate and related costs. This may limit the number of franchisees which could be a barrier of
the expanding strategy in the long run. Moreover, because of the company has its own fresh dough
facilities to supply fresh dough daily to both company–owned and franchised bakery–café , if there
is an accidental problem in deliver process, the store may lack of the fresh dough for producing in
store. Even though the alternative menus such as children's menus, innovative or trendy dishes and
the healthy menu are the opportunities of Panera to extend the target group of customers. The
catering service is the interesting opportunity for the Panera's management team to extend its market
to workplace, schools and parties. In addition, in my opinion expanding to outside United Stats is
another good opportunity to extend the market share as well. According to exhibit 9 in the case, the
direct rival of Panera would be Atlanla Bread Company which its products are almost the same line
with Panera (i.e. fresh–baked breads, salads and sandwiches). If the company overpasses this threat
and does not differentiate its products and

Panera Bread Essay
Panera Bread Company is operating in 'Fast casual ' restaurant category with a defined mission of
providing the best and differentiated customer experience. Panera bread has its roots from 1976 with
Au Bon Pain which was then sold to Louis Kane. Further transitions included its merger with cookie
store to form Au Bon Pain Co. Inc led by Kane and Shaich. Due to growth limitation, the business
expanded to serve more customers from suburban categories that included the acquisition of Saint
Louis Bread Company in 1993 which later become the platform of Panera Bread. The bakery–café
gained popularity under Saint Louis Bread co and resulted in immediate results. This brought the
store to the pinnacle of success by increasing sales, expanding ... Show more content on
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Also, since it focused on franchising its business with almost 57% of its cafes owned by franchises,
it served as a mean of contributing to its financial resources. Panera 's resources also included its
ability to setup bakery–store at strategic positions that lead to stronger sales even in recessionary
period. This was possible as Panera had a profitable financial statements and strong management
skills that made it a desirable tenant for these locations. The human resource is prime resource of
Panera considering it is operating in services industry. Panera recruited skilled associates for its
bakery–cafes, dough facilities and support center operations and also designed different training
programs in order to increase its level of operations. Since the organization was witnessing boom it
also lead the managers to enjoy the success which helped in capturing the highly skilled and
experienced human capital that ultimately funneled. Findings and Solutions The main challenge is to
determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread
is operating in an extremely high competitive restaurant market which forces the company to
improve and to grow steadily for staying profitable. The company's mission statement of putting "a
loaf of bread in every arm" is just underlying Panera's commitment for growing. They are now in a
good financial situation and

Panera Bread Company Case Analysis Essay
Panera Bread Company's Growth Strategy
Case Analysis Among the crowded field of casual, quick–service restaurants in America, the
distinctive blend of genuine artisan bread and a warm, comfortable atmosphere has given Panera
Bread Company a golden opportunity to capture market share and reward shareholders through
well–planned growth. With the objective of opening approximately 1,000 more bakery–cafes in the
next three years, Panera Bread Company must make prudent strategy decisions about new store
locations, supply–chain management and expanded offerings, all the while continuing its above–
average earnings per share growth of at least 25 percent per year. With 170 stores in the
development pipeline in 2007 and several ... Show more content on Helpwriting.net ...
Financial Analysis Panera Bread quadrupled revenues from $282,225,000 to $828,971,000 by 2006.
Most of the revenue has come from their bakery–café sales. They also generate revenue from the
sale of dough to their franchise locations as well as the franchise fees they charge to their
franchisees. Panera Bread has been very profitable in part because they have avoided taking on large
marketing endeavors and employ a long supply chain to get supplies from one franchise to another.
Plus, with bulk or pooled purchasing of certain supplies, Panera Bread exercises bargaining power
over suppliers. Their operating profit margin denotes the success they had in the early years of the
operation such as in 2004. However, that margin slightly shrank over the next two years, 2005 and
2006.
| |2004 |2005 |2006 |
|Operating Profit Margin | | | |
| |12.91% |12.67% |10.95% |
| | | | |
|Net Profit

Panera Bread
Hyapatia Green
Panera Bread – Case Analysis
June 10, 2010
Overview
Panera Bread, also called St. Louis Bread Company was founded in 1981. Rated high as a bakery–
café restaurant, they serve a variety of breads, soups, and salads. Panera is considered a "quick
casual" restaurant offering sit–down dining and catering services. Panera Bread is now a publicly
traded company with over 70 locations in 10 states and
Company highlights include:
* As reported by The Wall Street Journal, Panera Bread scored the highest level of customer loyalty
among quick–casual restaurants, according to research conducted by TNS Intersearch.
* J.D. Power and Associates' 2004 restaurant satisfaction study of 55,000 customers ranked ... Show
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Goals and Long–Term Objectives
Panera Bread's Goals and Long–Term Objectives include:
1. Continuing their commitment to provide crave–able food that people trust, served in a warm,
community gathering place by associates who make guests feel comfortable
2. Continue being a nationally recognized brand name and dominate restaurant operator in the
specialty bakery–café segment.
3. Continue to raise the quality of awareness about Panera
(Thompson, Strickland & Gamble, 2010, C–8)
Strategy Selection
The strategy selection for Panera Bread would be a focused (or market niche) strategy based on
differentiation. This strategy was selected for the following reasons:

1. Buyer needs and uses of the product are diverse
2. There are many ways to differentiate the product or service and many buyers perceive these
differences as having value
3. Few rival firms are following a similar differentiation approach
Price premium commanded by a

Starbucks And Panera Bread Comparison
Bake Off: Comparing Two Popular Bakery–Cafés
For most working–class Americans, the first thought in the morning after waking up is typically: "I
need coffee!" "The most widely used stimulant in the general population is caffeine, which is
available in many food sources, including coffee, tea, and chocolate" (Lieberman, 49). Yes of
course, these days a lot of people have coffee makers so easily they can score their first cup of "Joe"
at home. But for those that don't have the luxury of brewing a double shot espresso in the comfort of
their humble abode tend to look for fast and convenient establishments that can serve them a latte`
on the run. Starbucks is a well–known coffee house that is famous for their coffee and branded retail
merchandise. Big time competitor Panera Bread is another well–known bakery that has a slimmer
coffee selection but includes a larger bakery as well as dining room for guests to spread out and feel
more comfortable. Although Starbucks and Panera Bread have ... Show more content on
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Besides their uniformities, the biggest difference between the two is the value and variety of their
menus. Yes, both restaurant chains serve coffee and pastries. And even recently, Starbucks has
managed to add hot sandwiches as well as salads to their compact a' la Carte. The focal contrast is
that unlike Starbucks, Panera has a more vast and complete menu. Coffee and Danishes is only the
entry thought where at Starbucks it's basically the principal concept. At Panera they offer an
overabundance of edibles. The variety is not limited but instead the guest is unlimited to the
modifications at request for any affair. Fully equipped to deliver for a business holding a luncheon
meeting, or the get in and out soccer mom in need of a meal for a group, and most definitely for the
heavy–minded student in need of a quiet and private place to grab dinner and write a paper while
doing

History of Panera Bread
PANERA BREAD
HISTORY
Panera Bread started in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron Shaich; the
company prospered along the east coast of the United States and internationally throughout the
1980s and 1990s and became the dominant operator within the bakery–cafe category. In 1993, Au
Bon Pain Co., Inc. purchased Saint Louis Bread Company, a chain of 20 bakery–cafes located in the
St. Louis area.
The company then managed a comprehensive re–staging of Saint Louis Bread Co. Between 1993
and 1997 average unit volumes increased by 75%. Ultimately the concept's name was changed to
Panera Bread. By 1997, it was clear that Panera Bread had the potential to become one of the
leading brands in the nation. In order for Panera Bread to reach its potential, it would require all of
the company's financial and management resources. In May 1999, all of Au Bon Pain Co., Inc.'s
business units were sold, with the exception of Panera Bread, and the company was renamed Panera
Bread. Since those transactions were completed, the company's stock has grown thirteen–fold and
over $1 billion in shareholder value has been created. Panera Bread was recognized as one of
Business Week's 100 Hot Growth Companies. As reported by The Wall Street Journal's Shareholder
Scorecard in 2006, Panera Bread was named as the top performer in the restaurant category for
one–, five– and ten–year returns to shareholders.
In 2007, Panera Bread

Starbucks, Dunkin Donuts, And Panera
Every human being having to start the morning with a cup of coffee or tea with hot and delicious
breakfast, and mid–morning or afternoon. The great hot coffee or tea is sharing with family, friends
and co–workers. Some people are like to drink coffees or teas as taste bold to medium and mild with
any types of products. In 19th centuries to now, there are so many food businesses open in the
market such as coffee stores, food restaurants, retail grocery stores and food industries. There are
different country's coffees or teas with flavors find in the coffee or cafe stores. The coffee businesses
are open such as Starbucks coffee, Dunkin Donut, McDonald, Panera, Caribou café etc. All these
coffee businesses have the own corporate stores, ... Show more content on Helpwriting.net ...
"Starbucks mission is helps protect our culture and our reputation by providing resources that help
partners make ethical decisions at work" (1). Starbucks goal is the building good relationship with
work employees and customers that positively contributing to our communities and environment.
Starbucks is always connect with millions of customers every day in different locations around the
world. Starbucks stores are gathering place for meeting friends, business partners and family.
Starbucks have more than 21,000 retailer stores in the 66 countries and there are 182,000 full time
and part time employees working in the company and cafe stores.
Dunkin donuts is the second number of largest coffee and bakery House Company in the United
States. In 1950, the company`s store was opened by William Rosenberg in the Quincy,
Massachusetts. "A before year 1990, Dunkin donuts first competitor was Mister Donut but Dunkin
donut`s owner Allied–Lyons had purchased the Mister Donut then all Mister Donut stores in North
America and Allied–Lyons offered the change name and became called the Dunkin donuts"(5).
There are 18,000 points of distribution in nearly 60 countries around the world and 11,000 Dunkin
donuts restaurants, 7,300 Baskin Robbins restaurants in 36 United States and 3,068 international
shops in 32 countries. All these Dunkin Donuts stores are 100 percent franchised business at the end
of the 2013 years. Dunkin ' Donuts 's

Panera Bread case study
Case Study Panera Bread Synopsis Panera Bread is a casual made–to–order fast food restaurant that
offers specialty breads, sandwiches, tossed salads and soups. Established in 1981, with 1,562
company owned and franchised locations, Panera Bread has moved into the forefront of the
restaurant business, and has strategically penetrated the market while acquiring a robust amount of
loyal customers. Most of the restaurants offer the choice of indoor and outdoor dining. A fireplace
inside the restaurant is appealing to many customers during the winter months, of whom are looking
for a hot cup of coffee and a place to read their newspaper or book. Coffee, tea, and soda are offered
with free refills, and water with lemons is ... Show more content on Helpwriting.net ...
Recommedation#1 Panera has opportunities to continue their success in the fast casual industry.
They can try to control operating costs that might be out of hand or unnecessary. The company
should consider expanding into new markets and expanding geographically, even internationally.
Products can continually be made based on current food trends. The peak hours at Panera are
breakfast and lunch, efforts could be made to attract a larger dinnertime rush. I think that they
should apply dinner specials so that more customers come in during that time; this would be to
increase sales during dinner times. Another idea is for online ordering, for the customers on the go.
This way they can have a higher turnover rate when it comes to waiting in lines. Finding of Fact #2
Panera Bread operating cost is too high. Recommendation #2 Another thing that I would
recommend Panera do, instead of making their dough at bakeries, Panera makes their dough at their
stores. This could eliminate the middleman, and possibly eliminating excess materials in the process
(including a reduction in transportation costs). This could potentially help their bottom line. Making
low operating costs for a fast casual industry will prove successful. In an industry that has easy
substitutes it is important to cut down overhead prices to make the most from your sales. Integrating
vertically could cut operating costs

Panera Bread Case Study Essay
In 1993, AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995, top
management at Au Bon Pain instituted a comprehensive overhaul of the newly–acquired Saint Louis
Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision
was to create a specialty cafe anchored by an authentic, fresh–dough artisan bakery and upscale
quick–service menu selections. This acquisition proved successful for Au Bon Pain. Between 1993
and 1997, average unit volumes at the revamped locations increased by 75% and over 100 additional
locations were opened. In 1997, the bakery–cafes were renamed Panera bread in markets outside of
St Louis. The Panera business plan had worked well and management concluded it had broad ...
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Panera knows what it's good at and has used that as their foundation. Their menu was designed to
provide target customers with products built on the company's bakery expertise. They specialized in
fresh baked goods, made–to–order sandwiches on freshly baked bread, soups, salads, custom roasted
coffees, and other cafe beverages. They offer over 20 varieties of bread.
Unlike some if its competitors, Panera is in tune with its customer's changing preferences. They are
responsive to the various seasons of the year, offering seasonal menu rotations, referred to as
"Celebrations." Offering something new and fresh is a great way to sustain your regular customers
and to bring in new customers. Panera is wise in their introduction of new menu items. Prior to
system wide rollouts, new items are developed in test kitchens and then introduced to a limited
number of bakery–cafe locations to determine customer response and verify that preparation and
operating procedures resulted in product consistency and high quality standards.
In addition to seasonal items, Panera has answered its health conscious consumers' needs. They have
introduced whole grain breads and switched to the use of natural, antibiotic–free chicken in all of its
chicken–related sandwiches and salads. They also added light entrees to jump–start dinner appeal
and egg soufflés to expand their breakfast offerings and help

Essay on Panera Bread Company
Panera Bread Company 9/4/11 Mission Panera Bread's mission is to make great bread broadly
available to consumers across the United States. Vision Panera Bread's vision is to create specialty
cafés anchored by an authentic, fresh–dough artisan bakery and upscale quick–service menu
selections. By targeting urban workers and suburban dwellers looking for a quick–service meal and
a more aesthetically pleasing dining experience, Panera Bread's long–term objective and strategic
intent is to make Panera Bread a nationally recognized brand name and to be the dominant
restaurant operator in the specialty bakery–café segment. Values Panera Bread's values are Product,
Environment and Great Service (PEGS). Panera ... Show more content on Helpwriting.net ...
In addition, Panera Bread's goal was to achieve an earning per share growth of 25 percent annually.
Elements of Business Strategy Product Strategy – Panera Bread's menu allows them to compete
successfully in five submarkets: breakfast, lunch, daytime "chill–out", light evening and take–home
bread. Panera Bread's product strategy is to regularly review and revise the menu to provide low
cost, high quality choices. By incorporating seasonal items and introducing new items per customer
requests, Panera Bread continues to serve the needs of current customers while gaining interest from
new customers. Panera Bread's commitment to quality is confirmed with their signature product,
artisan bread, which is made with no preservatives or chemicals. Likewise, Panera Bread only uses
natural, antibiotic–free chicken in all chicken–related sandwiches and salads. Keeping the customer
"wants" in mind, Panera Bread has recognized that customers are conscious about eating "good"
carbs and has introduced whole grain breads. Another new option to the Panera Bread menu has
been the introduction of Panera Fresh Catering, which is aimed to reach into workplace, schools,
parties and gatherings held in homes. Café Design Strategy – Panera Bread's café design strategy is
to create bakery–cafes with an inviting ambience by incorporating a distinctive and engaging
environment by using fixtures and materials complementary to the

Panera Bread : A Successful Year For Panera Essay
Panera Bread has become one of the largest food–service companies in the United States. With
1,380 company–owned and franchise–operated bakery–café locations across the country and
Canada, Panera offers a memorable experience with superior customer service. In 2009, the bakery–
café had increased their revenues from $350.8 million in the year 2000 to $1,353.5 million. With
continued growth, Panera had anticipated opening 80 to 90 systemwide bakery–cafés in 2010. By
expanding their operations to new and existing markets, Panera has the ability to achieve targeted
returns on their invested capital.
2009 has proved to be a successful year for Panera financially. They have room to move and have
continued to grow, which will certainly help their performance and increase profits in the future.
Panera has exceeded its competitors with their price of stock. Over the last 10 years, Panera's share
price rose over 1600%. Panera Bread will continue to have a competitive advantage provided that
they continue to produce quality products with exceptional customer service that is in line with their
vision and mission.
B. Strategic Posture
Mission
Providing customers with high–quality food and a warm, comfortable environment is a focus for
Panera Bread. They have a passion for baking fresh, specialty breads every day for customers to
enjoy and share with family and friends.
Objectives
Panera Bread looks to be associated with fast casual restaurants. Fast casual restaurants provide the

Essay about Panera Bread Case Study
Panera Bread Case Study: Rising Fortunes?
Executive Summary:
In 1993, AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995, top
management at Au Bon Pain instituted a comprehensive overhaul of the newly–acquired Saint Louis
Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision
was to create a specialty cafe anchored by an authentic, fresh–dough artisan bakery and upscale
quick–service menu selections. This acquisition proved successful for Au Bon Pain. Between 1993
and 1997, average unit volumes at the revamped locations increased by 75% and over 100 additional
locations were opened. In 1997, the bakery–cafes were renamed Panera bread in markets outside of
St Louis.
The Panera ... Show more content on Helpwriting.net ...
Its artisan breads, which were breads made with all natural ingredients and an artisan's attention to
quality and detail, and overall award–winning bakery expertise were at the heart of the concepts
menu. The concept was designed to deliver against the key consumer trends, specially the need fro a
responsive and more special dining experience than that offered by traditional fast food. The
company's goal was to make Panera bread a nationally dominate brand name. Its
menu,prototype,operating systems, design, and real estate strategy allowed it to compete
successfully in several sub–businesses:breakfast,lunch,PM chill–out,lunch in the evening and take–
home bread.
Government regulation:
Each fresh dough facility and Company–owned and franchise–operated bakery–cafe is subject to
regulation and licensing by federal agencies, as well as to licensing and regulation by state and local
health, sanitation, safety, fire, and other governmental departments. Difficulties or failures in
obtaining and retaining the required licensing or approval could result in delays or cancellations in
the opening of fresh dough facilities or bakery–cafes as well as fines and possible closure relating to
existing fresh dough facilities or bakery–cafes. In addition, they are subject to the Fair Labor
Standards Act and various state laws governing such matters as minimum wages, overtime, and
other working conditions.
They are also subject

Essay about Market Analysis of Panera Bread
Describe positioning and operational effectiveness at Panera Bread. Identify numerous examples in
your description.
According to company's profile given in case 8, Panera Bread's establishment started in 1981 by
Louis Kane and Ron Shaich as a bakery café. Sooner they have studied the market and opened café
chains in different states. They had realized that they had an opportunity to compete with other fast
food companies if they could offer higher quality and at the same time quick dining experience. As
author states the vision was to create a specialty café anchored by an authentic, fresh–dough artisan
bakery and upscale quick–service menu selections (Thomas, 2008). This is what the consumers were
looking for; "convenience fast food ... Show more content on Helpwriting.net ...
Additionally all Panera cafes used real china and stainless silverware instead of paper plates and
plastic utensils. Which shows that Panera had made itself different by making more quality fast food
and offering it in different way than its rivals were doing.
Furthermore, it's quite clear that Panera Bread has achieved to build a very good operational
effectiveness. As information given in case 8, Panera operates where urban workers and suburban
dwellers looking for quick service meal and a more aesthetically pleasing dining experience than
that offered by traditional fast food restaurants. And Panera's has average population per location of
330,000 people. So Panera operates in markets where it has also other competitors running their fast
food chains as McDonalds, Subway, Sturbucks Coffee, Applebee's, and etc. They are all in same
industry and they are all substitutes to each other in front of their customers. One of the things
which make Panera better than its rivals is that it performs tasks in more better and higher quality.
For examples, in Panera's growing strategy through franchising Panera clearly forces its franchiser
to build perfect operational effectiveness in order to meet the franchising requirements. As given in
case 8, in Panera's franchising agreement, franchiser should open 15 Panera bakery cafes in six
years. Franchise candidates had to be

Cheesecake Factory
Robert L. Jett
7/21/2013
Identifying Your Competitive Advantage
Intro To Business
David Noland, PhD
Cheesecake Factory Inc was incorporated in Delaware on February 1992. The Company operates
161 upscale, casual, full–service dining restaurants under The Cheesecake Factory(r), Grand Lux
Cafe(r) and RockSugar Pan Asian Kitchen(r) marks. It operates two bakery production facilities hat
produce baked desserts and other products for its restaurants and for other foodservice operators,
retailers and distributors. It also licenses two bakery cafes under The Cheesecake
Factory Bakery Cafe(r) mark to another foodservice operator. The Company operates in two
business segments, restaurants and bakery. Restaurants consist of The ... Show more content on
Helpwriting.net ...
I believe that one of the main reasons why this restaurant is so successful is the fact that people who
eat here enjoy the unique environment and want to come back. The design at all Cheesecake
Factories is very elegant and the architecture at each restaurant is more developed and fancy. People
often come back for more because, even though they know the prices are slightly higher than at
other restaurants, the meal sizes are bigger and of a better quality. The Cheesecake Factory takes
pride in being known for giving their customers large portions of food which is why many of them
take the leftovers back home with them all the time.
One of the strength is the common knowledge of cheesecakes. When people think of
Cheesecake Factory the number one thing that comes to their minds is the cheesecake. There are so
many different kinds of cheesecakes and with this amount of varieties to choose from, it definitely is
one of the most significant strengths that the Cheesecake Factory has. I believe that
The Cheesecake Factory should take an advantage of this strength and start selling all the kinds of
cheesecake they make to stores around the country. This will be a way to over come the weakness of
advertising. If they sell in stores, and even other places they will also be advertising at the same
time. They have so many different types to market for everyone. They can make an oven baked
version

Panera Bread Essay
Synopsis
The Panera Bread Company was co–founded by Ronald Shaich and Louis Kane, when the two came
together and joined the Au Bon Pain and the Cookie Jar bakery and in 1991 they took the company
public. In 1993, the co–founders purchased the Saint Louis Bread Company and studied the business
plan searching for their successful qualities and find ways to mimic that (Wheelen, Hunger,
Hoffman, & Bramford, 2014, p 16–2). Shaich hit the jackpot when he started this fast casual
restaurant chain because this was not your normal fast food restaurant. Panera offers coffee,
breakfast sandwiches, custom breads and soups and hand tossed salads and has yet to be matched by
another company. The décor in their restaurants along with free WiFi created a warm, inviting place
for customers. Panera found a way to offer fresh, quality food for a decent price. Their focus on
fresh, quality ingredients and healthy options for the entire family, earned Panera the name, "One of
the 10 Best Fast–Casual Family Restaurants" by Parents magazine in its July 2009 issue" (Wheelen
et al, 2014, p 16–13). Struggling with debt for years, with "bad real estate deals and operational
problems," Panera decided to sell the Au Bon Pain name to an investment firm for $73 million in
May of 1999, this is when the company changed its name to Panera Bread Company. The sale left
Panera debt free and gave them ability to expand the company. Panera continued to grow throughout
the 2000s and now has 1380 stores in

Wilson 's Bakery : A Friendly Cafe Business
Introduction
Wilson's Bakery is a friendly café business that serves great products located in Alaska. Since the
climate area is usually cold, some of the products will consist of hot herbal tea, variety pastries,
soups, etc. The objective of this company is to build a strong market niche in the suburban
development because there is minimum experience within the market area. Presently, the area has
some restaurants and a few bakery cafés. Wilson's Bakery will serve all its customers lower, middle,
and upper income by providing its products within reasonable prices and rendering services that will
put a smile on the face of its customers.
Environmental Analysis
Political
Wilson's Bakery prides itself on its fair trade products. The baker ... Show more content on
Helpwriting.net ...
Sixty–for percent of the population is Alaska Native or part Native, so Wilson's Bakery will focus on
providing its customers with tasteless, yet vigorous tea year round.
Sociocultural
Although the social cultural will change during the years, Wilson's Bakery has keep track of the
different trending societies whom we do business. We must do so because this allows us to stay
ahead of our competitors and market the products that we sell. In addition, the company's
interactions with the market and its customers can affect internal decision–making process.
Technological
Wilson's Bakery has a very limited impact on this café; however, as technology expands and
progress through the years, the environmental aspect of this area are improved by our business
website and other towns or cities world wide through online shopping.
Legal
The bakery has met all the required inspections to gain its licenses and permits to operate this café.
Wilson's Bakery Café intends to hire other employees to help with the daily operations and customer
service.
Primary and Secondary Target Markets The central target market for Wilson's Bakery is the local
residents; however, friendly customer service at an affordable price and high quality products is the
ultimate key in maintaining the local market share of this target market. Although the primary target
market would be the Barrow residents, the secondary target market would consist of the surrounding

Case Study : Wilson 's Bakery Cafe
Wilson's Bakery Café Hello, fans! The greatest café in Alaska has reopened for business. Wilson's
Bakery Café is here to brighten your life with the best variety of pastries, sandwiches, flavor water,
etc. The business is here to welcome every customer warmly and make sure each need of the
customer is met to the best of our ability. For the grand opening, we will be hosting a contest to
encourage customers to sample two of our new homemade products and would like to receive your
feedback by completing the brief survey of which products you like best. Branding Strategy Brand
name The hands of The Works Bakery Café have decided to give you the full effect of how we can
put a smile on your face and a stop in your track. Our very own baker has created these products, so
stop by and try us. I promise you will not regret your time if you take the effort to unwind. Logo
Wilson's Bakery Café has change the name, but the products we serve are the same great quality. We
have added some new products as well so stop in and try it. In addition, on every third Wednesday
there will be free variety samples of our products. Slogan Come in and join us for a treat "tasting the
best for nothing less" will make your day. All of our products come straight from our very own
kitchen staff. The products are prepared and baked daily. Brand extension We would like to extend
our two new products to our customers at a competitive price so that every lower, middle, and upper
income customer

Panera Bread Research Paper
Panera Bread began in 1981 as Au Bon Pain Co., a fast–casual bakery and café chain, founded by
Louis Kane and Ron Shaich. Throughout the 1980s and 1990s, the chain grew along the east cost of
the United States and internationally. It dominated in the bakery–café category. In 1993, Au Bon
Pain Co. purchased Saint Louis Bread Company, which was founded by Kenneth Rosenthal. At this
time, the Saint Louis Bread Company was in the midst of renovating its 20 bakery–cafes in the Saint
Louis area. The concept's name was ultimately changed to Panera Bread. By 1997, it became clear
that Panera Bread had the potential to become one of the leading brands in the nation. In May 1999,
to expand Panera Bread into a national restaurant, all of Au Bon ... Show more content on
Helpwriting.net ...
By emphasizing nutritional value and quality, such as antibiotic free chicken and whole grain bread,
this restaurant chain distinguishes its products from fast food restaurants such as McDonalds,
Wendy's, and Burger King. Panera also distinguishes itself from these other fast food chains by
providing a longer dining experience, with more welcoming furnishings and free Internet access. As
opposed to the concept of "fast food", Panera is associated with the concept of "fast casual". This is
a combination of fast food with a casual dining experience. Panera targets consumers who seek
meals of higher quality than they would find at the traditional fast food chain, but don't have the
time to dine in or have a sit–down meal at a restaurant. Though there are many other restaurants who
offer this same combination, they tend to be local and do not benefit from a national brand name
with a large advertising budget. A key aspect of Panera Bread's business that protects the company
from direct competition in the fast food industry is their product niche, artisan fast food. Fast food
chains are often criticized for offering unhealthy foods. But, Panera Bread focuses on a higher
nutritional value in their products. Dine in restaurants are very susceptible to drops in consumer
spending, so Panera Bread's

Panera Bread Case Study Essay
BUS 480 Strategic Audit Michelle Herndon (2012) Case Number and Title Case 32: Panera Bread
Company (2010): Still Rising Fortunes? CURRENT SITUATION Panera Bread's intention is "to
make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator
in the specialty bakery–café segment." Panera experienced competition from many numerous
sources in its trade areas. Their competition was with specialty food, casual dining and quick service
cafes, bakeries, and restaurant retailers, including national, regional, and locally owned. The
competitive factors included location, environment, customer service, price, and quality of products.
Panera learned from its competitors, none of its competitors had yet ... Show more content on
Helpwriting.net ...
CORPORATE GOVERNANCE Panera was a Delaware corporation and its corporate headquarters
were located in Saint Louis, Missouri. Board of Directors Divided into three classes of membership,
At the time of the May 2010 annual meeting, the Board consisted of six members. The board has
established three standing committees, each of which operated under a charter approved by the
Board. Ronald M. Shaich is the only internal member and he created the company's "starter." He
was the master baker who combined the ingredients and cultivated the leavening agent that
catalyzed the company's phenomenal growth. Mr. Shaich has been the vision and driving force
behind Panera's success from the company's beginnings until his resignation as CEO and Chairman
effective May 13, 2010. William Moreton succeeded Mr. Shaich as Chief Executive Officer, and the
Board intended to appoint him as President and elect him to the Board. He re–joined Panera in
November 2008 as Executive Vice President and Co–Chief Operating Officer. His previous
experience includes Potbelly Sandwich Works and Baja Fresh, a subsidiary of Wendy's International
Inc. Larry Franklin was a Director since 2001. His experience includes Franklin Sports Inc. and
Bradford Soap International Inc. Fred Foulkes was a director since 2003. He had been a Professor of
Organizational Behavior and Founder and Director of the Human Resources Policy

Djfsd
Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread
Company is starting 2007 with unfinished goals and missed targets previously set and a review of
their strategy is in order to continue their ongoing success. The company has grown substantially
since its inception in the competitive restaurant industry; however, an aggressive target of 2,000
Panera Bread bakery–cafes will require a focused strategic plan. The company has a strong base
with loyal customers who appreciate Panera's unique dining atmosphere with a focus on quality
products at a reasonable price. Panera will need to continue its market research and focus on
environmental issues, which are an important core value. The opportunity for ... Show more content
on Helpwriting.net ...
9 Alternative 2 – Expand Fresh Dough Operations
.................................................................................... 10 Alternative 3 – Review Existing Locations
............................................................................................. 10 Alternative 4 – Expansion Through
Franchise Operations ...................................................................... 11 Alternative 5 – Expand
Catering Segment ............................................................................................... 12 Recommendations
and Action Plans............................................................................................................ 12
Recommendations
.................................................................................................................................... 12 Action Plans
................................................................................................................................................. 13
Contingency Plan
......................................................................................................................................... 14
Attachments
................................................................................................................................................. 14
Exhibit 1
................................................................................................................................................... 14
Exhibit 2

Improving The Target Market Of Panera Bread
Expanding the target market of Panera Bread is a good growth opportunity for them. This can be
achieved by product line (menu options) extension or by entering international market outside the
American continent so as to increase their geographical coverage. In addition, Panera has an
opportunity to get additional market and growth by adapting rapidly to changing market and
customer preferences. They need to advertise and market themselves as a healthy option for eating
out. Health oriented food or food that are low in calories, sugar, cholesterol, etc. is getting very
important as people started becoming very health conscious and selective. Their effort to roll out
new products with fresher ingredients such as antibiotic–free chicken needs to be further expanded.
Recognizing the health risks associated with transfat, Panera had completely removed all transfat
from its menu by 2006. Organic food, non GMO, etc. They could increase number of their
franchises. A number of markets were still available for franchise development. The have
opportunity in front of them to open more outlets, both company–owned and franchises. They could
open within North America and mainly in areas where they are not present now, and those areas
where the growth potential is good, like some of the suburban markets. Many good locations for fast
casual dining options are available in many of the untapped areas. Panera has a good market
opportunity outside the small urban niche where greater growth

Panera Bread Business Strategy
This paper is about Panera Bread Company and the strategy it employs to become the best brand
name of fresh bread in the United States. Panera Bread specializes in providing fresh goods, made–
to–order sandwiches, salads, soups, custom roasted coffees and other cafe beverages. The company
generates revenues through three business segments: company bakery–café operations, franchise
operations and fresh dough operations. The company's bakery–café operations segment is comprised
of the operating activities of the bakery–cafes, owned directly and indirectly by Panera. Their
franchise operations segment is comprised of the operating activities of its franchise business unit,
which licenses qualified operators to conduct business under the Panera ... Show more content on
Helpwriting.net ...
As with any organization Panera Bread Company also has experience weaknesses. Some of their
weaknesses are their inability to a low–cost value chain because of the quality products that Panera
offers they have to price their products about the industry average in order to cover all the expenses
incurred. Another weakness of the company is that sales at the franchised stores run a bit higher than
those at company–owned stores and this may be due to the fact that the company–owned stores are
bearing most of the manufacturing cost of producing the company's fresh baked goods and it may
also be because the franchises are located in a more profitable geographical area.
Panera's has an opportunity to continue expanding its venture in fast–casual market, as we see that
the growth sales in the dining and commercial eating market over recent years accounts for $1
billion in sales daily. This is an indication for Panera Bread to continue to find innovative ways to
increase their sales volume. They are several potential threats that Panera needs to seriously take
into consideration such as new rival restaurant chain grab the attention of consumers and may draw
some of the company's current customers away and also the fact that many franchise owners are
becoming disgruntled because they want to have more territory. With franchise owners becoming
unsatisfied may pose some legal issues

Panera Bread
Overview
Panera Bread is ready for an epochal change in American eating habits. The company is a leader in
the quick–casual restaurant business with more than 1,027 bakery–cafes in 36 states. Its locations,
which operate under the Panera and Saint Louis Bread Company banners, offer made–to–order
sandwiches built using a variety of artisan breads, including Asiago cheese bread, focaccia, and its
classic sourdough bread. Its menu also features soups, salads, and gourmet coffees. In addition,
Panera sells its bread, bagels, and pastries to go. Almost 400 of its locations are company–operated,
while the rest are run by franchisees. Panera Bread's is trying to provide premium specialty bakery
and café experience to urban workers and ... Show more content on Helpwriting.net ...
I believe management is smart and knows what locations/areas where Panera would do well. But
this will be something to keep an eye on. They also need to address whether to expand their product
line. Offering more products will attract customers and help them to compete with their rivals.
Another issue management should address could be competition. Competition from other eateries
and cafés will be something that could hurt Panera. Again, I believe management is smart and
knows what tactics work in this area, but competition is still a factor that could hurt Panera and
something to follow. They also need to address whether to correct the company's deficiencies by
acquiring a rival company with the missing strengths.
The final issue would be location. 40% of Panera's bakery–cafés are located in the Midwest. If a
significant amount of these locations suffered serious damage for whatever reason, it'd hurt the
company. Again, the strong balance sheet means the company can handle some difficulties. But if
anything major kept the cafés shut or the customers away, Panera wouldn't have much support from
the stock market. They could also address whether to expand into foreign markets. This would help
Panera's continual growth.
6. What does Panera Bread need to do to strengthen its competitive position and business prospects
vis–à–vis other restaurant

Panera Bread Essay
1. I believe Panera Bread uses a focused differentiation strategy. It uses this strategy by offering
meals that are healthier options than those of traditional fast food. It focuses in on a market of urban
workers and suburban dwellers. Panera offers a variety of above average fast food which include:
bakery items, classic/signature sandwiches, and soups to meet the needs and wants of all their
customers. They also offer a nicer restaurant setting they eating at a typical fast food restaurant like
McDonalds or Burger King. Panera wants to give its target market a healthier, affordable, and more
stylish/modern environment for them to relax and enjoy their food in.
2. Strengths:
Panera Bread is known for being popular all over the united ... Show more content on
Helpwriting.net ...
On the other hand, you can also say the threat to new entrants is low because of the astronomical
price of opening a restaurant.
Threat of Substitute Products:
This is very high because there are a number of different restaurants in the industry to pick from
Rivalry:
A lot of rivalry amongst different companies in the industry, mainly because standing out is such a
big part of the industry and drawing customers to your restaurants. This cause a situation where
everyone constantly tries to one up each other to appeal to the eye of as many customers as possible.
Biggest competition: o Starbucks o Chili's o Applebee's
4. We can see from exhibit 1, Panera Bread has enjoyed steady growth from 2011–2015. I think if
they continue what they are currently doing, they growth will continue to increase and they will be a
major player to be looked at in the chain restaurant game.
Gross Profit Margin 0.73345
Operating Profit Margin

Panera Bread Essay
This strategy term project is about Panera Bread Company and its strategy to become more than just
"great food and superior customer service." Based in St Louis the company is committed to create in
its bakery–cafes a warm and welcoming environment. Panera Bread's strategic leadership together
with by top level management has gained and sustained the company's competitive advantage, and
continues to implement the company responsibilities in menu transparency creating food as it should
be. The key challenge of PBC is to effectively balance the needs of stakeholders as well as the
shareholders and other investors in order to achieve the company's goals and performance targets.
In 1981 founded by Louis Kane and Ron Shaich, Panera Bread began as Au Bon Pain Co., Inc. In
fact, in May 1999, all of Au Bon Pain Co., Inc. 's units of the business was sold, with the exclusion
of Panera Bread, and the company was renamed Panera Bread. Ron Shaich set out to create a
different fast food restaurant by how consumers eat. Indeed, by founding not one, but two successful
restaurant ideas (Au Bon Pain and Panera Bread), Shaich made a change in the fast food industry by
offering a different style of fast food – handmade, artisan food served in the warm and welcoming
restaurant even if it's fast food. Panera Bread Company's values envision by the co–founder,
chairman and CEO Ronald Shaich in which "A loaf of bread in every arm" has created a unique
approach strategy process in

Bread's Strategy? Which Of The Five Generic Competitive...
1. What is Panera Bread's strategy? Which of the five generic competitive strategies discussed in
Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of
competitive advantage is Panera Bread trying to achieve? Based on the five generic competitive
strategies listed in Chapter 5, Panera Bread's would be focused differentiation. Their goal was to
provide service to "urban workers and suburban dwellers looking for a quick service meal or light
snack and an aesthetically pleasing dining experience." (Gamble, Peteraf, Thompson, 2017). The
competitive advantage Panera Bread hopes to achieve is their reputation. They have high–quality
goods that are healthier and easier than the competitors. Another advantage ... Show more content
What does the data in case Exhibit 1 reveal about Panera Bread's financial performance? How well
is the company doing financially? Based on Exhibit 1, Panera Bread's financial performance is
doing pretty well. Each year, they are continually improving their numbers. Their current profit
margins are allowing them to increase the net income to shareholders. Other than 2014, the income
to shareholders was increasing. In 2014, there operating profit was lower than it should have been,
causing this decrease in income to shareholders. The earnings per share was about 4.5, while the
CAGR% for bakery sales was about 130, revenues was about 125, total bakery–café expenses was
about 130, and the net income to shareholders was about 120. 5. What does the data in case Exhibit
2 reveal about Panera Bread's operating performance? Exhibit 2 reveals that Panera Bread's
operating performance is doing pretty well. Since 2009, the revenue at company–operated stores has
increased every year, going from $1,153.3 million all the way to $2,230.4 million. The same can be
said for the revenues at franchised stores, going from $1,640.3 million in 2009 to $2,282.0 million
in 2014. Panera Bread has also opened more bakery–cafes every year from 2009 until 2014, starting
with 1,380 in 2009 and 1,880 in

panera bread case study
PANERA BREAD Katrina Coppage, Keith Fleming, Errol Hampton, & Blake Wallace MGMT 4303
INTRODUCTION: Panera Bread is one of the great American success stories of breaking trends,
and shaking up the market with complete innovation. Not only were they successful, but they were
able to achieve this success while doing things their own way. Product and Service differentiation
were the keys to this bakery–café's success. Before Panera Bread's creation in ___, never had a
business combined the relaxing environment of a café with the fresh aroma of an artisan's bakery.
This proved to be a gold mine for its owner and stakeholders, and the analysis of this period from
2001 to 2003 shows exactly why. In this analysis, we will examine the success ... Show more
content on Helpwriting.net ...
Unfortunately, Total Liabilities has also doubled, but this common for the growth of any business.
By examining the Quick and Current Ratios we can see that Panera Bread's current assets outweigh
their current liabilities which show that their business was running efficiently. ACTIVITY Inventory
Turnover: Year 2003 2002 2001 Sales $355,886 $277,752 $201,117 Inventory $2,748 $2,097 $597
Inventory Turnover 129.51 132.45 336.88 Total Asset Turnover: Year 2003 2002 2001 Sales
$355,886 $277,752 $201,117 Total Asset $245,943 $188,440 $143,934 Total Asset Turnover 1.45
1.47 1.40 Panera Bread has been very effective at employing its inventory and 2001 was just the
beginning of this growth. Sales had increased approximately 70% between 2001 and 2003 which is
a tremendous

Panera Bread Essay
Panera Bread is a company that has capitalized on the "fast–casual" restaurant experience. Their aim
was to provide a specialty bakery and cafe experience to urban and suburban workers and dwellers.
They are categorized as bakery–cafes and currently have over 2000 stores worldwide. They are
currently leading their industry in terms of number of stores and profits; they had $1.8 billion in
corporate revenues in 2011, $3.4 billion in systemwide store revenues, and an average sales of $2.3
million per store location (Thompson, p. C–96). Their strategy is to open up more stores worldwide
and keep their customers loyal through an attractive menu and the dining ambiance of each store.
Panera strived to be the first choice for customers craving fresh, made–to–order sandwiches and
breakfast items as well as baked in–house breads and pastries. They targeted "urban workers and
suburban dwellers" looking for a quality, quick meal in combination with a pleasant dining
experience. Their long–term plan was to make Panera Bread "a nationally recognized brand name
and to be the dominant restaurant operator in upscale, quick service dining" (Thompson, p. C–97).
Panera's strategic issues were that they were trying to establish their name while there was a weak
economic recovery going on in the United States: There was a 8 percent unemployment rate and an
intensely competitive restaurant industry. Another of Panera's strategic issues was that they were
attempting to tackle an industry where

Panera Bread Executive Summary
Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread
Company is starting 2007 with unfinished goals and missed targets previously set and a review of
their strategy is in order to continue their ongoing success. The company has grown substantially
since its inception in the competitive restaurant industry; however, an aggressive target of 2,000
Panera Bread bakery–cafes will require a focused strategic plan. The company has a strong base
with loyal customers who appreciate Panera's unique dining atmosphere with a focus on quality
products at a reasonable price. Panera will need to continue its market research and focus on
environmental issues, which are an important core value. The opportunity for ... Show more content
...................................................10 Alternative 3 – Review Existing
Locations..........................................................................................11 Alternative 4 – Expansion
through Franchise Operations.....................................................................11 Alternative 5 – Expand
Catering Segment ...........................................................................................12 Recommendations
and Action Plans .......................................................................................................12
Recommendations ..............................................................................................................................12
Action Plans .......................................................................................................................................13
Contingency Plan
...................................................................................................................................14 Attachments
...........................................................................................................................................15 Exhibit
1.............................................................................................................................................15 Exhibit
2.............................................................................................................................................16

Panera Bread
0. INTRODUCTION
The Panera Bread legacy began in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron
Shaich, the company prospered along the east coast of the United States and internationally
throughout the 1980s and 1990s and became the dominant operator within the bakery–cafe category.
In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company, a chain of 20 bakery–cafes
located in the St. Louis area. The company then managed a comprehensive re–staging of Saint Louis
Bread Co. Between 1993 and 1997 average unit volumes increased by 75%. Ultimately the
concept's name was changed to Panera Bread.
Panera Bread has been recognized as one of Business Week's "100 Hot Growth Companies."As
reported ... Show more content on Helpwriting.net ...
Economical:
–Fast casual restaurant sector is growing up and the market is at the moment favourable for Panera
Bread development and implementation
–Increase of the demand for fast casual restaurants in the United States
Social and Cultural:
–Health consciousness of the customers
–Need of a new offer adapted to consumer's taste (vegetarian, low–calorie) and to their expectations
( happy–hours, children's menus, innovative or trendy dishes,...)
–Comfortable environment where customers like to stay and not fast food environment where
consumers eat in 20 minutes and then leave
Technological:
–Panera Bread's fresh–dough manufactures which provides fresh dough everyday to its cafés and so
ensure the quality and the fresher of its products.
Porter's Five Competitive Forces
Potential new entrants:

–Even tough the competition is pretty tough and the threat of potential new entrants is high in the
market, Panera Bread is doing very well because it offers a quality product which is in the trend.
–Restaurant market is easy to penetrate with an innovative product.
Threat of substitute products:
–In general, the threat is high in the fast casual restaurant industry with similar products proposed by
different companies.
– Panera Bread is offering an innovative product which differentiate the company to its close
competitors.
–The quality of its products (thanks to its fresh–dough) also differentiate Panera

Recommendations For Persuade Cafe
To: Jacqueline Marcus
From: Berlinda Pearson
Date: June 4, 2017
Subject: Business Improvement Program (Recommendations for Persuade Café)
Dear Jacqueline Marcus, my name is Berlinda Pearson; I have been hired to provide new ideas and
new recommendation for your business improvement program. As you know, Persuade Café offers
unpretentious coffee, tea, espresso drinks, bakery items, whole beans, and T–shirts. Although these
products have proven to contribute to the success of Persuade Café, there are some must needed
changes that are necessary to compete with its competitors and sustain a competitive advantage.
Based on the survey results from customers, there were a number of 433 responses to an upgrade for
bakery items, décor, faster service, ... Show more content on Helpwriting.net ...
Therefore, I have come to the conclusion that improper training is coming from various employees.
In order for the Café to become more successful, my recommendation is that they hire a training
team who will train all employees the same way, to eliminate inconsistency. Since employees are the
front line of the Café, it is important that Persuade Café make training a top priority.
 Installation of Wi–Fi – Free Wi–Fi is becoming a prominent customer expectation, so with that
being said; it will benefit Persuade Café, and will increase the customers time spent on the premises.
Customers will visit more often because they can use their cell phone, tablet, laptop via Wi–Fi.
Small businesses, such as Persuade Café might find themselves at a serious competitive
disadvantage it they do not install free Wi–Fi.
By implementing these recommendations at Persuade Café, it is my belief that these changes over a
period of time will increase their customer satisfaction, become more inviting and attract new
customers, and increase employee morale. Informing existing customers and future customers of the
upcoming changes should spark some excitement. Implementing changes within a business takes
time; however it is to better serve

Panera Case Analysis

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Panera Case Analysis