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Similar to this slide is the report on Digital Marketing
this slide is the report on Digital Marketing
- 1. An Internship ReportPresentation On Digital Marketing At Otech Pvt. Ltd Supervised By Er. Dhiraj Kumar Jha Presented By Bibek Kandel Exam Roll No.: 11643/20
- 2. Presentation Outline • OrganizationDetails / Position Held • Literature Review • Tasks Involved • Technology Used • Current Trends / Research • References • Appendices
- 3. Organization Details /Position Held • Otech Pvt. Ltd., Kathmandu, Nepal • Founded in 2008 • Provides IT and digital solutions • Services: Digital Marketing, SEO, SMM, PPC, Branding • My Role: Digital Marketing Intern • Mentor: Mr. Manoj Chaulagain
- 4. Literature Review • Digitalmarketing is data-driven and scalable • Key components: SEO, SMM, PPC • Trends: AI, influencer marketing, e-commerce • Challenges: Cybersecurity, ethical data use • Importance of digital marketing in business
- 5. Tasks Involved • Socialmedia content creation • Creation Of Posts • Campaign management on Facebook, Instagram • Performance monitoring with Google Analytics • Client communication and reporting
- 6. Technology Used • GoogleAnalytics: Traffic analysis • Canva: Graphic design • WordPress: Blog publishing
- 7. Current Trends /Research • Rising mobile-first approach • Dominance of social media platforms • Increased focus on video content • Real-time analytics for campaigns • Personalization in digital marketing
- 8. Conclusion The internship atOtech Pvt. Ltd. was a transformative learning experience. It provided me with practical exposure to digital marketing, including social media management, and digital advertising. Working alongside experienced professionals enhanced my skills in content creation, campaign management, and performance analysis, while also improving my communication and teamwork abilities. This experience has prepared me for future opportunities in the field of digital marketing.
- 9. References • Chaffey, D.,& Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education Limited. • Kumari, N. (2024). A Study on Digital Marketing and its Components. International Journal for Multidisciplinary Research. • Rehman, Z. U., Raju, G. N., & Basha, S. A. (2019). A Study on Digital Marketing in India: Opportunities and Challenges. Journal of Emerging Technologies and Innovative Research.
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