- The intern analyzed manpower requirements in MECON's marketing section and found it was overburdened with 12 employees handling excessive overtime of over 20 hours per day. - Competitor analysis showed MECON could improve by targeting new customers rather than just existing ones and increasing advertising spending. - The transportation sector was identified as a promising new area for MECON to diversify into given large upcoming government investments in roadways. It was recommended MECON add marketing staff, improve advertising, focus on new clients, and expand into transportation consulting.

1. Summer Internship Presentation
“ Analysis of manpower requirement in the
marketing section and Business Development”
MECON LIMITED
Faculty Mentor:-
Dr. ANINDITA CHAKRABORTY
(Assistant Professor FMS-BHU)
Presented by:-
VISHAL MAHTO
MBA 3rd sem
R.no-13380MA048
Organization Mentor:
Mr Sandeep k Gunda
Asst. Marketing Executive

2.  Presentation flow
Industry & Company Analysis
Problem Recognition
Research methodology
Analysis
Finding and conclusion

3. Industry profile
Consultancy Industry
 According to NASSCOM, India's Consulting Industry Revenues in
2013-14 was 86.4 Billion US$ which is forecasted to increase to 99.0
Billion US$.
 There would be over 2.2 lakh people working in this field over the
next three years in the 8500-9000 consultancy firms across the
country.
MECON corresponds to the engineering consultancy services.

4. Company profile
 It is a Public Sector Undertaking under the Ministry of Steel of the Government
of India.
Began in 1959 as the Central Engineering and Designing Bureau (CEDB) of
the Hindustan Steel limited (HSL), the first public sector steel company.
Subsequently, CEDB grew as Metallurgical and engineering consultant
(MECON), a subsidiary of the Steel authority of India limited(SAIL) in 1973. It
later became an autonomous company reporting to the ministry of steel in 1978

5. Company profile contd..
NAME MECON LIMITED
FOUNDED 31/03/1973
OFFICE HEADQUARTED RANCHI
NUMBER OF EMPLOYEES 2057
SBU’S OF MECON METAL
INFRASTRUCTURE
OIL AND GAS
POWER
TURNOVER 511.64 (CRORE RS :2013)
KEY PERSON Shri A K TYAGI
(Chairman and Managing Director)

6. 1. Strong employee base.
2. Strong regional network.
3. Collaboration with leading
engineering and research
organizations.
1. New sectors of operation
will take time to develop.
2.Highly dependent on metal
sector.
1. Diversification in different
fields/ services/ sectors
provides good opportunities
for company.
1.Highly fluctuating
business scenario in metal
sector
2.Increase in the number of
consultancy firms
SWOT
Strength
Weakness
opportunity
threat

7.  Role in the Marketing section
Marketing section
Business
exploration
Procurement of
tender document
Preparation of
commercial part of
tender
Agreement with
collaborators
Attending tender
discussions and
negotiation
Preparing contract
Arrange advance
payment
Management
information system
Document control

8.  Problem Recognition
It was found that people were always overburdened and the employees in the
marketing section were less.
Secondly there were instances of MECON loosing tenders to competitors
Thirdly there was a need of searching for more avenues of working for MECON.

9. Research method
Objectives:-
oTo analyze the manpower requirement in the marketing section of MECON- Part 1
oCompetitors analysis and showcase MECONS strength
and weakness with respect to them. Business development (part2)
oSearch for new sectors of operation.
 Research type-
Exploratory cum Descriptive
Objective 1: Analysis of manpower
requirement in the Marketing
Section of MECON
Population Employees of MECON
Sampling frame Employees of the marketing
section and employees who have
earlier worked in the section.
Sampling Unit Individual employees
Sampling Size 40
Sampling Technique Judgmental sampling

10. Type Primary
Tool Observation, Questionnaire and one to one
talk , Interview
Scales used Likert scale(5 point scale)
Representation and
Analysis method
Statistical tools and MS excel
Data collection design:
Type Secondary
Method Website, company journals and
newspaper
Objective 2:- Competitor Analysis and Business Development
Data collection design:

11. Questionnaire Analysis
Strongly
disagree
Disagree neutral Agree Strongly
agree
Job sharing 0 2 1 22 15
Overtime 0 0 5 26 9
Timeliness of task
completion
4 32 4 0 0
Job Satisfaction 0 1 6 24 9
Executive addition 0 2 6 24 8
Cronbach Alpha
value=0.72
 Range of Overtime :- 0-3 hrs
(per person, per day )

13. • Mean overtime/person/day=104
minutes
• No of Employees currently in the
Marketing section= 12
• Total overtime per
day=>12*104=1248 minutes
i.e 20.8 hrs
• Per day stipulated working hour=7
• 20.8/7=2.97
equals=3

14. Part 2- Business Development
Competitors of MECON in the infrastructure sector
Organization name headquarters Date of
establishment
Key projects
(consultancy
works)
MITCON
CONSULTANCY
AND ENGINEERING
PUNE 1982 • Master planning
for University of
Pune
Pentacle
Consultants (India)
Private Limited
Malad west,
Mumbai
1982 Versova bandra sea
link project
VOYANTS Solutions
Private Limited
(VSPL)
Gurgaon(corporate
office)
- Master Planning of
more than 1,50,000
ha of Integrated
Townships / IT
Parks / SEZs

15.  Comparative analysis of MITCON and MECON
MECON (year
ended 2013)
Amount in Rs lakhs
MITCON(year ended
2013)
Amount in Rs lakhs
Income from operations 56482 4618.6
Other operating Income 8319 47.9
Total operating Income 64801 4666.5
Total expenditure 49546 3468.55
EBIT 15255 1401.9
Advertisement expense - 74.17

16. Reasons
 Dependence on re-contract from their existing customers
 Does not targets new probable customers
Policy of cutting their expenses from the miscellaneous expenses might be one of the reasons.
Suggestion:-
Start an advertising campaign which depicts MECON’s concern towards development of the
society and how it’s new sector of operations can cater those.

17. Company Sector Sector sector Sector sector
MECON Metal Power Infrastructure Oil & gas -
MITCON Energy & Carbon Power Infrastructure Environmental
management
Banking & finances
VOYANTS Township & Sez Environmental
management
Infrastructure Energy Transportation
FEEDBACK INFRA Energy Transportation Infrastructure Highway -
DESEIN Power Environment - - -
PENTACLE Urban city & town
planning
Environment Power Transportation
MEDHAJ Power Infrastructure - - -

18. Transport sector overview Sub sectors:-
 Feasibility Studies
 Detailed Project Reports / Detailed Designs
 Pre-bid Engineering Service
 Quality Control / Audits
 Quantity Surveying / Cost Management services
 Project Management / Construction Supervision
 Third Party Audits
 National Highways / Expressways
 State Highways & Urban / District Roads
 Bypasses / Ring Roads
 Rural Roads
 Bridges – Major & Minor
 Flyovers
 Rail Over Bridge
 Underpasses
 Rail systems

19. Projected investment in roadways 2012-2017(Rs Billion)
Sources-NTDPC (National Transport Development Policy Committee)
Total Private sector
Expressways 200 nil
National highways 2150 600
Special schemes Arunachal package 250 nil
Other special scheme 100 nil
State highways 2100 150
Major district roads 1000 nil
Rural roads 1450 nil
Total 7250 750

20.  Conclusion
Development plans sorted in the budget 2014 comprises the development of
Roadways
Aviation
Ports and harbour
Railways
There is immense potential in the transportation sector in the near future
The new government also plans to allocate a huge sum to the transportation sector as it had
already laid down the biggest transportation need of the early 21st century of INDIA by planning
the Golden quadrilateral roadways which connects India’ four major cities and links various
smaller cities to them

21.  Recommendation and suggestion
 Addition of 3 more employees to the marketing section
Start an advertising campaign
 Shift Its focus from catering to existing customers to finding new customers
Diversify its business operations to transport

22.  learning
 Understanding the overall working of the organization
 Learned about some policies and how rigid those policies are in a government organization
 Learned about the competitors of MECON and their business as well.
 Found out areas of concern for MECON and the strengths and weaknesses for the same.
 Learned how to prepare a questionnaire and the hassles’ involved in the collection of responses.
 Learned working with SPSS