Since Apple introduced the first iPhone in the mobile devices market 6 years ago, the world of mobile photography has changed. Development of technology enables outputs from mobile photography to be more incredible, and the technology still keeps developing. At the same time, mobile photo editing applications are still growing constantly. The executions of the pictures go beyond our imagination of how far we can go with our devices. Plus, social networking enables mobile photography to be not just a wonderful picture itself; instead it is culture. To be an outstanding brand in the mobile photography industry is not easy right now. To be the brand that people can trust when they share their pictures and to be the brand that people can use to put their infinite imagination into their pictures is also not easy. What if “Snapseed” can be the one that users want? Snapseed wants to be the representative of mobile photography culture. Snapseed wants to be for community use not commercial use.
The document proposes developing an app and global franchise model called Youth's Companion to connect young professionals working from home. The app would organize events, publish media like videos and magazines, and conduct research on youth behavior and culture mixing around the world. It aims to solve problems like racial issues, environmentalism, and rebranding company values through social gaming theories, surveys, and case studies published on the app.
Ronan Kenny is a creative innovator with over 20 years of experience in design across various scales and mediums. He currently works as Director of Interactive at Launchpad, focusing on user experience design. His portfolio showcases experience in UX design, architecture, graphic design, branding, and more. He is passionate about design that crosses digital and physical boundaries to enhance human experience.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
This document outlines plans for the Youth's Companion app, which will recruit young professionals globally to participate in creative events and publish media. The app aims to study human behavior, connect youth, and promote citizen brands through franchised events, videos, magazines, and games. It will address issues like racial problems, the environment, and company values through remarketing and social gaming theory. The document provides details on the app's target groups, marketing projects, forums, and notes for users and brand citizens.
The combination of photo-sharing and image recognition is revolutionizing marketing. Learn how these technologies create new opportunities for product companies, disrupt retail, and enable social commerce.
I'm often asked how businesses are using computer vision today. Here is a sampling of use-cases organized by industry. Ditto specializes in the ability to quickly train new classifiers for clients. For example specific hair styles, car types, tattoos, flags and even subjective tags like fashionable, romantic, or luxurious. What are you interested in finding in photos? There are 3.2 billion shared on social media every day!
The document discusses marketing strategies for real estate agents, with an emphasis on social media marketing. It recommends using social media to prospect for clients online by sharing knowledge, answering questions, and solving problems for target audiences. Specifically, it suggests using platforms like Facebook, Twitter, YouTube, and LinkedIn to engage prospects and build relationships. The document also compares high-ROI inbound marketing techniques like blogging and search engine optimization to lower-ROI outbound approaches like telemarketing and print ads.
The document proposes developing an app and global franchise model called Youth's Companion to connect young professionals working from home. The app would organize events, publish media like videos and magazines, and conduct research on youth behavior and culture mixing around the world. It aims to solve problems like racial issues, environmentalism, and rebranding company values through social gaming theories, surveys, and case studies published on the app.
Ronan Kenny is a creative innovator with over 20 years of experience in design across various scales and mediums. He currently works as Director of Interactive at Launchpad, focusing on user experience design. His portfolio showcases experience in UX design, architecture, graphic design, branding, and more. He is passionate about design that crosses digital and physical boundaries to enhance human experience.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
This document outlines plans for the Youth's Companion app, which will recruit young professionals globally to participate in creative events and publish media. The app aims to study human behavior, connect youth, and promote citizen brands through franchised events, videos, magazines, and games. It will address issues like racial problems, the environment, and company values through remarketing and social gaming theory. The document provides details on the app's target groups, marketing projects, forums, and notes for users and brand citizens.
The combination of photo-sharing and image recognition is revolutionizing marketing. Learn how these technologies create new opportunities for product companies, disrupt retail, and enable social commerce.
I'm often asked how businesses are using computer vision today. Here is a sampling of use-cases organized by industry. Ditto specializes in the ability to quickly train new classifiers for clients. For example specific hair styles, car types, tattoos, flags and even subjective tags like fashionable, romantic, or luxurious. What are you interested in finding in photos? There are 3.2 billion shared on social media every day!
The document discusses marketing strategies for real estate agents, with an emphasis on social media marketing. It recommends using social media to prospect for clients online by sharing knowledge, answering questions, and solving problems for target audiences. Specifically, it suggests using platforms like Facebook, Twitter, YouTube, and LinkedIn to engage prospects and build relationships. The document also compares high-ROI inbound marketing techniques like blogging and search engine optimization to lower-ROI outbound approaches like telemarketing and print ads.
This document welcomes the recipient and provides information about an individual named Santosh Patil. It states that Santosh Patil has over 5 years of industry work experience in mainstream, interactive, and branding/packaging design. Currently, Santosh Patil works at RickshawDesign in Mumbai, and has previously worked at agencies such as LeoBurnett, Interpublicity, Grey Worldwide, and DMAYellow. The document thanks the recipient.
Welcome to the world of digital reality. Brands can run but they cannot hide. So what do you do? These are practical actionable steps for you to be accountable on social media. Let your actions speak for you and others will naturally talk about it.
2016 barclays global consumer staples conference cci亚谦 王
Coca-Cola Icecek provides a presentation on their business and growth strategy at the Barclays Global Consumer Staples Conference in September 2016. They summarize that they are a regional powerhouse bottler operating in 10 countries, with sustained volume growth despite challenges. Going forward, they aim to continue winning in the marketplace through initiatives like revenue growth management and cost efficiency to create shareholder value.
Cathy Hoy - Embedding Learning & the role of the ManagerCathy Hoy
Cathy Hoy from Coca-Cola European Partners discusses embedding learning and the role of managers in the learning process. She defines embedding learning as fully integrating learning into work so that learning occurs on the job. Managers can get more involved in the learning journey by being included in scoping learning needs and providing feedback. Learning and development departments can better support managers by providing toolkits, coaching guides, and curriculums that are relevant, accessible, continuous and help improve performance.
WORKSHOP : CREATIVE CRART TOURISM & LEARNING CRAFT SERVICE Part of Handmade Chiang Mai by TCDC ( Waritthi Teeraprasert & Anunta Intra-aksorn)
13 - 19 November 2013
Sharing what BIGTrees shared on "Green Art Lab Alliance Asia Initiative (GALA Asia) in Dec 2015. The concept of GALA Asia is from GALA Europe which initiated by Trans Artists and several groups in Europe, including On-the-Move. GALA is a partnership between different European cultural organizations which care about environmental sustainability.
GALA Asia Participants:
COPART21 by Margaret Shiu, Director of Bamboo Curtain Studio
Neverland: Green Art Lab Alliance by Yasmine Ostendorf
Hong Kong: MaD team by Winki Cheng
Indonesia: Common Room (Bandung) by Gustaff H. Iskandar
Korea: Listen to the City by Eunseon Park
Malaysia: Kontak! by Mohd Shaffiq Bin Ahmad
Philippine: Youth for a Livable Cebu (YLC) by Francis Sollano
Singapore: Brack by Alecia Neo
Taiwan: Bamboo Curtain Studio by Catherine Lee
Thailand: Bangkok art centre & BIGTrees project
UK: British Council by Katelijn Verstraete
UK: Julie's Bicycle by Luke Ramsay
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
This document discusses content marketing from Dentsu Aegis Network, a marketing agency. It provides definitions and perspectives on content marketing, including that it is marketing using content rather than advertising. Content can take many forms, such as videos, text, pictures, apps, and physical objects. It can be distributed through bought, owned, and earned media channels. The document discusses how content marketing can be used at different stages of the consumer purchase process and decision journey. It also provides perspectives on using content marketing from both a marketing and communications planning viewpoint, including how it can be used to increase a brand's mental availability and build new associations with consumers.
Sabine Müller - Innovation driven by qualitative insigthsAarhus BSS
Even in a world of big data, being close to the consumer and understanding his or her needs are vital to foster innovation. Digitalisation and the use of social media offer new opportunities to get close to your consumer on their premises and investigate their likes, dislikes, wishes and needs on the platforms that they use. In this presentation, Sabine will focus on how digitalisation offers new ways of collecting and analysing consumer data and how qualitative consumer insights drive innovation efforts.
Monica Quarzago Sabroe - Visualiser dine data og fortæl historien!Aarhus BSS
Hver dag bliver der genereret enorme mængder data i alle organisationer – ja faktisk i hele verden! Men data skaber ingen værdi i sig selv. Monica Q. Sabroe vil forklare, hvorfor ’datadreven storytelling’ og ’datavisualisering’ er værdifulde metoder, når en virksomhed skal kommunikere data. Hun vil give konkrete eksempler på, hvordan visualisering og storytelling kan gøre en virksomheds data værdifulde både i forhold til virksomhedens strategiske beslutninger og dens operationelle handlinger.
Sabine Müller - Innovation driven by qualitative insigthsAarhus BSS
Even in a world of big data, being close to the consumer and understanding his or her needs are vital to foster innovation. Digitalisation and the use of social media offer new opportunities to get close to your consumer on their premises and investigate their likes, dislikes, wishes and needs on the platforms that they use. In this presentation, Sabine will focus on how digitalisation offers new ways of collecting and analysing consumer data and how qualitative consumer insights drive innovation efforts.
Martin Börjesson vil introducere Gartners teori om Bimodal IT og forklare, hvorfor den er en vigtig driver i IT innovation. I oplægget vil Martin Börjesson trække på sine mange års erfaring fra dansk erhvervsliv. Han vil blandt andet fortælle om, hvordan et digital lab efter 18 måneders snak, politik og diskussion nu endeligt kører og netop har leveret sine første brugbare resultater.
Marianne Dahl Steensen - Strategi og organisationsledelse i den digitale æraAarhus BSS
Marianne Dahl Steensen fortæller om, hvad den hastige digitalisering af samfundet betyder for virksomheder, og hvordan du leder din organisation i en tid, hvor mulighederne er uanede – og hvor ingen ved, hvordan fremtiden ser ud.
"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s largest agency networks — a Human Kind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees worldwide.
"H-factor Human Amplification". Talk at Social Media Week 2016 - Milan - Piet...Pietro Leo
Pietro Leo shared insights on digital transformation, artificial intelligence, and cognitive computing. He noted that 63% of CEOs will increase investment in digital in 2015 to survive, investment in fintech companies has increased 10x in the past 5 years, and AI patents have more than tripled in 10 years. Leo emphasized that wisdom is needed to help cope with cognitive overload as data and insights expand exponentially. IBM's Watson platform can help scale expertise and expand what's possible through cognitive computing.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Wonder: The Physical Web Empowers Answers - Leo Burnett Futureshop LoopBKON Connect, Inc.
The Physical Web empowers answers to life's little questions. Those everyday moments when you want to know more about a particular place or thing nearby. Attract, engage and understand your customers. Deliver exact information, not mass messaging.
The Physical Web is the Google-inspired, proximity technology that comes to life with ease using our next-generation BKON-brand beacons, our PHY.net platform tools and Web content supplied by the event organizers.
Breakout F: Building a brand within a brand. CharityComms
The document discusses Wooden Spoon's Arctic Challenge campaign to build awareness of their brand and affiliation with rugby. They set a World Record by having celebrities wear woolly hats. This successful campaign increased awareness through PR reach of over 500 million people and social media engagement. It led to a 26% increase in website visitors and over 700% increase in online membership in the first two months. While the campaign was a success in raising awareness, the document recommends clearly defining objectives, testing ideas, and being flexible for future campaigns.
Breakout D: A brand platform for delivering campaigns - Age UK. Brand develop...CharityComms
1) Age UK wanted to develop a new brand platform called "Love Later Life" to move away from being seen as an organization just for those in need and instead promote positive attitudes about aging.
2) The "Love Later Life" campaign was successful in increasing brand awareness and support for Age UK. A TV ad was recalled by 40% of adults aged 40+ and increased positive perceptions of Age UK.
3) Additional digital and social media advertising extended the reach of "Love Later Life" and saw an increase in website visits and consideration of supporting Age UK's cause.
This document discusses using Instagram effectively for business and public relations. It provides tips on using hashtags, engaging with other users, and sharing posts on other networks. Examples are given of how brands like Whole Foods, Mercedes, and news outlets use Instagram successfully. Good photos take advantage of golden hour lighting, get close to subjects, use unique perspectives, and employ bold shapes and contrasts. Measuring engagement can be done through tools like Statigram. Students are assigned to set up an Instagram account in preparation for an upcoming in-class assignment.
This document welcomes the recipient and provides information about an individual named Santosh Patil. It states that Santosh Patil has over 5 years of industry work experience in mainstream, interactive, and branding/packaging design. Currently, Santosh Patil works at RickshawDesign in Mumbai, and has previously worked at agencies such as LeoBurnett, Interpublicity, Grey Worldwide, and DMAYellow. The document thanks the recipient.
Welcome to the world of digital reality. Brands can run but they cannot hide. So what do you do? These are practical actionable steps for you to be accountable on social media. Let your actions speak for you and others will naturally talk about it.
2016 barclays global consumer staples conference cci亚谦 王
Coca-Cola Icecek provides a presentation on their business and growth strategy at the Barclays Global Consumer Staples Conference in September 2016. They summarize that they are a regional powerhouse bottler operating in 10 countries, with sustained volume growth despite challenges. Going forward, they aim to continue winning in the marketplace through initiatives like revenue growth management and cost efficiency to create shareholder value.
Cathy Hoy - Embedding Learning & the role of the ManagerCathy Hoy
Cathy Hoy from Coca-Cola European Partners discusses embedding learning and the role of managers in the learning process. She defines embedding learning as fully integrating learning into work so that learning occurs on the job. Managers can get more involved in the learning journey by being included in scoping learning needs and providing feedback. Learning and development departments can better support managers by providing toolkits, coaching guides, and curriculums that are relevant, accessible, continuous and help improve performance.
WORKSHOP : CREATIVE CRART TOURISM & LEARNING CRAFT SERVICE Part of Handmade Chiang Mai by TCDC ( Waritthi Teeraprasert & Anunta Intra-aksorn)
13 - 19 November 2013
Sharing what BIGTrees shared on "Green Art Lab Alliance Asia Initiative (GALA Asia) in Dec 2015. The concept of GALA Asia is from GALA Europe which initiated by Trans Artists and several groups in Europe, including On-the-Move. GALA is a partnership between different European cultural organizations which care about environmental sustainability.
GALA Asia Participants:
COPART21 by Margaret Shiu, Director of Bamboo Curtain Studio
Neverland: Green Art Lab Alliance by Yasmine Ostendorf
Hong Kong: MaD team by Winki Cheng
Indonesia: Common Room (Bandung) by Gustaff H. Iskandar
Korea: Listen to the City by Eunseon Park
Malaysia: Kontak! by Mohd Shaffiq Bin Ahmad
Philippine: Youth for a Livable Cebu (YLC) by Francis Sollano
Singapore: Brack by Alecia Neo
Taiwan: Bamboo Curtain Studio by Catherine Lee
Thailand: Bangkok art centre & BIGTrees project
UK: British Council by Katelijn Verstraete
UK: Julie's Bicycle by Luke Ramsay
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
This document discusses content marketing from Dentsu Aegis Network, a marketing agency. It provides definitions and perspectives on content marketing, including that it is marketing using content rather than advertising. Content can take many forms, such as videos, text, pictures, apps, and physical objects. It can be distributed through bought, owned, and earned media channels. The document discusses how content marketing can be used at different stages of the consumer purchase process and decision journey. It also provides perspectives on using content marketing from both a marketing and communications planning viewpoint, including how it can be used to increase a brand's mental availability and build new associations with consumers.
Sabine Müller - Innovation driven by qualitative insigthsAarhus BSS
Even in a world of big data, being close to the consumer and understanding his or her needs are vital to foster innovation. Digitalisation and the use of social media offer new opportunities to get close to your consumer on their premises and investigate their likes, dislikes, wishes and needs on the platforms that they use. In this presentation, Sabine will focus on how digitalisation offers new ways of collecting and analysing consumer data and how qualitative consumer insights drive innovation efforts.
Monica Quarzago Sabroe - Visualiser dine data og fortæl historien!Aarhus BSS
Hver dag bliver der genereret enorme mængder data i alle organisationer – ja faktisk i hele verden! Men data skaber ingen værdi i sig selv. Monica Q. Sabroe vil forklare, hvorfor ’datadreven storytelling’ og ’datavisualisering’ er værdifulde metoder, når en virksomhed skal kommunikere data. Hun vil give konkrete eksempler på, hvordan visualisering og storytelling kan gøre en virksomheds data værdifulde både i forhold til virksomhedens strategiske beslutninger og dens operationelle handlinger.
Sabine Müller - Innovation driven by qualitative insigthsAarhus BSS
Even in a world of big data, being close to the consumer and understanding his or her needs are vital to foster innovation. Digitalisation and the use of social media offer new opportunities to get close to your consumer on their premises and investigate their likes, dislikes, wishes and needs on the platforms that they use. In this presentation, Sabine will focus on how digitalisation offers new ways of collecting and analysing consumer data and how qualitative consumer insights drive innovation efforts.
Martin Börjesson vil introducere Gartners teori om Bimodal IT og forklare, hvorfor den er en vigtig driver i IT innovation. I oplægget vil Martin Börjesson trække på sine mange års erfaring fra dansk erhvervsliv. Han vil blandt andet fortælle om, hvordan et digital lab efter 18 måneders snak, politik og diskussion nu endeligt kører og netop har leveret sine første brugbare resultater.
Marianne Dahl Steensen - Strategi og organisationsledelse i den digitale æraAarhus BSS
Marianne Dahl Steensen fortæller om, hvad den hastige digitalisering af samfundet betyder for virksomheder, og hvordan du leder din organisation i en tid, hvor mulighederne er uanede – og hvor ingen ved, hvordan fremtiden ser ud.
"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s largest agency networks — a Human Kind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees worldwide.
"H-factor Human Amplification". Talk at Social Media Week 2016 - Milan - Piet...Pietro Leo
Pietro Leo shared insights on digital transformation, artificial intelligence, and cognitive computing. He noted that 63% of CEOs will increase investment in digital in 2015 to survive, investment in fintech companies has increased 10x in the past 5 years, and AI patents have more than tripled in 10 years. Leo emphasized that wisdom is needed to help cope with cognitive overload as data and insights expand exponentially. IBM's Watson platform can help scale expertise and expand what's possible through cognitive computing.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Wonder: The Physical Web Empowers Answers - Leo Burnett Futureshop LoopBKON Connect, Inc.
The Physical Web empowers answers to life's little questions. Those everyday moments when you want to know more about a particular place or thing nearby. Attract, engage and understand your customers. Deliver exact information, not mass messaging.
The Physical Web is the Google-inspired, proximity technology that comes to life with ease using our next-generation BKON-brand beacons, our PHY.net platform tools and Web content supplied by the event organizers.
Breakout F: Building a brand within a brand. CharityComms
The document discusses Wooden Spoon's Arctic Challenge campaign to build awareness of their brand and affiliation with rugby. They set a World Record by having celebrities wear woolly hats. This successful campaign increased awareness through PR reach of over 500 million people and social media engagement. It led to a 26% increase in website visitors and over 700% increase in online membership in the first two months. While the campaign was a success in raising awareness, the document recommends clearly defining objectives, testing ideas, and being flexible for future campaigns.
Breakout D: A brand platform for delivering campaigns - Age UK. Brand develop...CharityComms
1) Age UK wanted to develop a new brand platform called "Love Later Life" to move away from being seen as an organization just for those in need and instead promote positive attitudes about aging.
2) The "Love Later Life" campaign was successful in increasing brand awareness and support for Age UK. A TV ad was recalled by 40% of adults aged 40+ and increased positive perceptions of Age UK.
3) Additional digital and social media advertising extended the reach of "Love Later Life" and saw an increase in website visits and consideration of supporting Age UK's cause.
This document discusses using Instagram effectively for business and public relations. It provides tips on using hashtags, engaging with other users, and sharing posts on other networks. Examples are given of how brands like Whole Foods, Mercedes, and news outlets use Instagram successfully. Good photos take advantage of golden hour lighting, get close to subjects, use unique perspectives, and employ bold shapes and contrasts. Measuring engagement can be done through tools like Statigram. Students are assigned to set up an Instagram account in preparation for an upcoming in-class assignment.
The document discusses strategies for Spring, a new commerce platform, to establish itself by connecting brand stories, creatives, and consumers through visual and experiential storytelling across social media and other channels. It proposes several campaign ideas to launch a new kids' brand line, including using balloons, puzzles, and coloring books on social media to promote the launch. The document emphasizes aligning visual stories and establishing Spring as a platform that brings all parties together through compelling narratives.
The document provides guidance on running a social media campaign, outlining key steps such as setting objectives, defining strategy, crafting content, and measuring results. It recommends establishing SMART goals focused on a specific audience and timeline. Content should be innovative, differentiate the brand, and use empathy to tell stories. The campaign should utilize multiple social platforms, incentivize engagement, and promote across channels. Metrics like reach, engagement, and conversions should be tracked to evaluate performance.
The Basics of Instagram - We\'ll start with the basics, then work our way into the more advanced functionality in this new social media platform. You\'ll learn how to grow your following and manage your new fanbase.
Creative Application - After you\'ve mastered the basics we\'ll open the creative potential of this new application. You\'ll see which brands are utilizing Instagram to great effect and how to scale these strategies for your local business.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
The document provides information about three popular social media platforms: Snapchat, Instagram, and Twitter. It discusses their origins, target audiences, features, and sources of revenue. Snapchat allows users to share temporary photos and videos and has over 158 million daily users. Instagram began as a photo sharing app and is now owned by Facebook with over 700 million active monthly users. Twitter is a microblogging platform that allows users to post short messages and has an estimated 645 million users who send over 58 million tweets per day. All three platforms generate significant revenue from advertisements targeted towards their mainly younger user bases.
Snapchat is a multimedia messaging app with over 158 million daily users. It was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown as a playful app for teens and young adults to send disappearing photos and videos. While initially popular among younger users, Snapchat's user base has grown to include older age groups as well. The app generates revenue through advertising filters and sponsored lenses that are popular with users and brands.
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Snapchat is a mobile app known for its disappearing photos and videos. It has grown rapidly since launching in 2011 and now has over 80 million active users globally. While most of its users are young (ages 13-25) and female, Snapchat has introduced new features like Stories that allow brands to reach this difficult demographic. Several major brands have had success using Snapchat to engage users and drive sales through exclusive content and discounts. However, Snapchat also has disadvantages for brands like a lack of metrics and an inability to achieve viral sharing within the app. Overall, Snapchat provides an innovative new format for brands to experiment with mobile advertising and messaging.
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
This is a slide presentation for my final project of Bachelor of Multimedia (honors) (Media Art) in Multimedia University, Malaysia.
MyTweetFace is a photobooth-like facebook apps that integrating the trends of cam-whoring with social networking services.
Do visit http://digitalmeowfyp.blogspot.com for more details
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after a set time period. Its largest user base is ages 18-24. Snapchat generates revenue through sponsored filters and ads. While it allows for quick communication, some experts are concerned about how addictive Snapchat can be for teens. [/SUMMARY]
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after being viewed. Over 100 million active users spend 30 minutes per day on average on Snapchat, with the largest demographic being ages 18-24. Snapchat generates revenue through sponsored filters and interactive advertisement videos.
The document proposes a digital social media strategy for Crest 3D White Strips marketing using Instagram. It recommends leveraging Instagram's large user base and photo sharing features through contests and curation to promote the message that smiles can change the world. Research shows smiling has health benefits and is a universal human expression. The proposed contest would have users share photos of smiles tagged with #CrestSmiles to win prizes and potentially become the face of the campaign.
This document discusses using Instagram for a company's social media marketing. It begins by explaining what Instagram is and how businesses are using the platform. It then discusses the types of businesses that are using Instagram successfully, including both B2C and some B2B companies. The document considers how businesses can be profitable on Instagram and provides ideas for how the sample company discussed could specifically use Instagram by establishing their brand, running campaigns involving clients, and curating high-quality posts. It concludes by discussing best practices for an Instagram strategy and how engagement on the platform could benefit the company.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
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4. EASY TO USE
“Overall Photoshop Touch for iOS sucks and isn’t
worth paying for. SNAPSEED IS EASIER TO
USE, FASTER TO USE AND UNDERSTAND.
Also free.”—SS Client
5. CHANCE TO EXPRESS YOUR CREATIVITY
“Snapseed gives you many different
ways to be CREATIVE WITH YOUR
PHOTOS! Have a try!”—SS Client
6. MORE FUNCTIONALITY. MORE VALUE.
“I switched to Snapseed. More
functionality minus the social cloud.
STILL CAN’T FIGURE OUT THE
VALUE OF INSTAGRAM.”—SS Client
7. SUPPORTED BY GOOGLE
“We’ve always aspired to share our passion
for phototgraphy with everyone, and WITH
GOOGLE’S SUPPORT WE HOPE TO
BE ABLE TO HELP MANY MILLIONS
MORE PEOPLE CREATE AWESOME
PICTURES.”—Nik Software Company
8. TRUSTWORTHY. ANY PHOTOS YOU
SHARE, IT’S YOURS.
“Google+’s Term of Services tends
to provide photographers greater
protection with a provision that
your content there can be used for
the “limited purpose of operating,
promoting and improving our services,
and to develop new ones.” NOTHING
ABOUT SELLING OFF YOUR
PHOTOS TO THIRD PARTIES THERE,
FOLKS.”—Thomas Hawk, professional
photography.
10. USERS’ PRIVACY AND RIGHT TO OWN
PHOTOS ARE THE BIG ISSUES
“Very bad idea from Instagram, in my
opinion. I’ve just deleted my personal
account. I do not agree with you.
I’ll never pay to have an account on
Instagram, considering the huge amount
of free similar (or better) applications
for the photos.” I WILL GO FOR
GOOGLE+ WITH SNAPSEED FROM
NOW ON.”—Ex-Instagram users
“IF YOU’RE CONCERNED ABOUT
FACEBOOK/INSTAGRAM’S SLEAZY
NEW “PRIVACY” POLICY, YOU
SHOULD BE LOOKING AT SNAPSEED
as a much more capable and ethical
alternative, now.”—SS Client
11. USERS’ PRIVACY AND RIGHT TO OWN
PHOTOS ARE THE BIG ISSUES (2)
“Another reason to drop Facebook. The
list just keeps growing and growing.
Why not give Snapseed (now on
Android) a try if you like Instagram
filter? If you miss the social side of
Instagram, SNAPSEED ALLOWS
FOR DIRECT G+ SHARING. WHEN
IT BOILS DOWN TO IT, DO YOU
OWN YOUR CONTENT OR DIES
FACEBOOK? Do you feel comfortable
knowing they could be making money
off of your digital work?”—SS Client
12. USERS’ PRIVACY AND RIGHT TO OWN
PHOTOS ARE THE BIG ISSUES (3)
“Going forward, rather than obtain
permission from you to introduce
possible advertising products we have
not yet developed, WE ARE GOING TO
TAKE THE TIME TO COMPLETE OUR
PLANS, AND THEN COME BACK
TO OUR USERS AND EXPLAIN
HOW WE WOULD LIKE FOR OUR
ADVERTISING BUSINESS TO WORK.”
—Instagram cofounder, Kevin Systrom
13. EVERYONE CAN BE A PROFESSIONAL
PHOTOGRAPHER
“High quality of photos and tons
of photo editing application: WE
CAN CREATE PHOTOS THAT
HAVE ALMOST SAME QUALITY
AS PHOTOS SHOT BY DSLR
CAMERA.”—Lauren Crabbe, the
blogger from dpreview.com
15. EVERYONE WANTS TO BE THE “NEW”
INSTAGRAM
“FLICKR FINALLY UNLEASHED
AN UPDATED VERSION OF THEIR,
bringing most of the website’s most
popular features to it, and within an
attractive, easy-to-use interface, old
Flickr-devotees (as well as new users)
rejoiced.”—dpreview.com
“EyeEm continued to attract mobile
shooters who were more interested in
consuming just good photos instead of
building a follower base, while ADDING
NEW CAMERA AND SHARING
CAPABILITIES WITH THEIR 3.0
UPDATE.” —dpreview.com
17. USERS MIGHT NOT WANT AN
ACTUAL CAMERA
“THE PERCENT OF PHOTOS TAKEN
WITH CAMERA PHONES CONTINUES
TO GROW AT A SIGNIFICANT RATE.
Conversely, the percent of photos taken
with point-and-shoot cameras continues
to fall.”—PetaPixel.com
18. MOBILE PHOTOGRAPHY INDUSTRY HAS
BEEN MORE SERIOUS RECENTLY THAN
IN THE PAST
“NEW COMING TECHNOLOGY for
camera phone allows users to shoot
THE BETTER PHOTOS BY THEIR
SMARTPHONE.”—PetaPixel.com
19. MOBILE PHOTOS PENETRATED THE
ART WORLD
“THE BIGGEST NEWS FOR MOBILE
PHOTOGRAPHY THIS YEAR WAS
HOW SOME OF THE DOORS IN THE
FINE ART WORLD FINALLY OPENED
FOR OUR ART FORM.”—Dan Berman,
founder of Mobile Photo Awards
21. MONETIZING MOBILE PHOTOGRAPHY
“EMPOWERED PEOPLE TO SELL THEIR
OWN PHOTOS, through InstaCanvas or
Instaprints, and others.”—Anton Kawasaki,
the blogger from dpreview.com
22. BLOOMING COMMUNITIES AND
CREATIVE PROJECTS
“One such online grouping was the
Tiny Collective, a group of mobile
shooters on a mission to “explore the
new mobile era of the digital arts” by
BUILDING A SHARED PORTFOLIO OF
IMAGES AS WELL AS SHOWCASING
NEW TALENT.”— Anton Kawasaki, the
blogger from dpreview.com
23. DOCUMENTING WHAT THE MOMENT OCCURS
“It became a social media photography
news event. IT WASN’T JUST
PICTURES OF YOUR LUNCH, OR
YOUR CAT -- BUT IT WAS PEOPLE
DOCUMENTING THINGS FOR AN
EVENT, WHICH I FOUND REALLY
INTERESTING.”—Ben Lowy, a
photographer who shot the original
hurricane Sandy image by his camera
phone that was used for Time Magazine
24. SNAPPING AND SHARING ARE USERS’ LIVES
“82% OF CELL PHONE OWNERS
USES THEIR CELL PHONES TO TAKE
A PICTURE.”—pewinternet.org
“Asked what they share online, 59% OF
US ADULT RESPONDENTS TO THE
INTEL SURVEY REPORTED SHARING
PHOTOS.”—marketingcharts.com
26. HELP PEOPLE CREATE AWESOME PICTURES
SNAPSEED IS A FUN AND EASY
PHOTO EDITING APPLICATION,
ALLOWING USERS TO EASILY
CREATE AWESOME PICTURES. With
many features Snapseed provides, users
can endlessly express their creativity via
their pictures. Additionally, after Google
bought Snapseed in Sep 2012, it has had
a big opportunity to dramatically grow
up, which will provide advantages
to users.
27. RESPECT USERS’ PRIVACY AND RIGHTS
Since our biggest competitor, Instagram
owned by Facebook, has changed its
Term of Services, the users are going to
find other platforms that they can protect
themselves on, their privacy and rights in
pictures. They can also help them share
pictures. SNAPSEED WITH GOOGLE+
IS THEIR SOLUTION.
28. BIG SOCIAL MEDIA
Now, many photo-editing applications
are going to create their own social
media in order to be the “new”
Instagram. There is no reason that
Snapseed is supposed to follow them
because SNAPSEED HAS ALREADY
PROVIDED USERS A CHANNEL
TO SHARE PICTURES: GOOGLE+.
THE BIG SOCIAL MEDIA OUTLETS
PROVIDE USERS OPPORTUNITIES TO
EXPLORE AND ENGAGE
WITH OTHERS.
29. ART OF MOBILE PHOTOGRAPHY
There are a lot of new technologies
constantly improving the quality of
camera phones. Users, both amateur and
professional photographers, are taking
more shooting and editing pictures by
their mobile devices more seriously.
Until now, mobile photography hadn’t
penetrated the art world, to many
professional photographers and mobile
photography artists. According to the
Snapseed’ s motto, “Photography First”,
we believe in creativity, fun, and quality
of photos. WE CONSIDER MOBILE
PHOTOGRAPHY CULTURE TO BE
ART FORM.
30. ENCOURAGE THE BEAUTY OF
VISUAL STORYTELLING
Since mobile photography culture
has been gaining popularity, people’s
behaviors changed. Snapping and
sharing pictures are currently a part
of people’s lives. Camera phones are
great and portable tools for people
to immediately document their life.
SNAPSEED WANTS TO BE THE ONLY
PHOTO EDITING APPLICATION,
ENCOURAGING PEOPLE TO
APPRECIATE THEIR OWN STORIES
VIA THEIR OWN PICTURES.
31. BRAND PILLARS
• Help people create awesome pictures
• Respect users’ privacy and rights
• Big social media
• Art of mobile photography
• Encourage the beauty of Visual storytelling
34. BRAND POSITIONING
“Snapseed is the only
representative of mobile-
photography culture that
helps people create original
awesome pictures and
encourages them to share
their own visual stories
without privacy and
rights concerns.”
40. BRAND MANIFESTO
We are Snapseed. We are representative of mobile-
photography culture believing in creating community
use not commercial use. We believe that visual
storytelling, especially mobile photography, is an
extremely powerful method in terms of expressing
intense emotions and delivering meaningful
memories. We believe that telling wonderful stories
has to come with incredibly creative pictures: not the
good pictures but the awesome pictures.
We’re not the general mobile application; we’re
the leader of mobile photography culture being
enthusiastic to create the ideal mobile photography
community.
We’re not the commercial; we’re the community. We
are your friends who will never betray you. We do
not steal your pictures for making benefits. We do
respect all your own properties and ensure privacy
and rights.
41. BRAND MANIFESTO (2)
We’re not the pattern; we’re the originals. Get away
from mass production or pre-set filters for a while,
and then play around with your imagination with our
infinitely freestyle features.
We’re not a tiny stand-alone company; we’re a huge
collaborated company. While our competitors try to
create their own social media, we give you an option
to share your wonderful stories in our big supporter:
Google+
We’re not cool; we’re crazy awesome. We do not
just make you create good pictures; we do help you
create pieces of art.
42. BRAND MANIFESTO (3)
We’re not a place for uploading pictures; we’re a
place to tell stories. We believe that one picture can
express infinite emotions, feeling, and stories.
The mobile photography community was created
then collapsed for a long time. Now, We are putting
it back on track with our all beliefs to create a role
model for mobile photography industry. Again and
again, we promise that the mobile photography
must be the place for community not for
commercial, period!