The document discusses marketing strategies for real estate agents, with an emphasis on social media marketing. It recommends using social media to prospect for clients online by sharing knowledge, answering questions, and solving problems for target audiences. Specifically, it suggests using platforms like Facebook, Twitter, YouTube, and LinkedIn to engage prospects and build relationships. The document also compares high-ROI inbound marketing techniques like blogging and search engine optimization to lower-ROI outbound approaches like telemarketing and print ads.

1. Sara Forkel
V.P. Marketing
OFFICE 949-800-7088
CELL 909-573-6384 1
SOCIALLYSAVVY@HOTMAIL.COM
SOCIALLY SAVVY 2012

2. MARKETING
Marketing is everything you do in
preparation for the sales.
• Marketing materials, what is said and the look of each piece .
• Web site ranking - how accessible are you to target your market.
• How you communicate (articulate), how you appear (dress).
• Your attitude and how you project your business (image).
• Every single point of contact with your community (market).
• Marketing must be planned and measurable for ROI.
• Brand Building - how you are perceived, reputation created.
• Who are You? Professional Agent, Area Expert, #1 Choice, Best?
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2

3. SOCIAL MEDIA MARKETING
Prospecting Online
&
Building Relationships
•G. Give Away Your Knowledge (share news)
•A. Answer Questions (provide useful info)
•S. Solve Problems (help, be the GoTo)
GAS taken from nmx2
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4. OUTBOUND MARKETING
Low ROI
 Telemarketing
 Trade shows
 Direct mail
 Print ads
 TV/radio ads
Interruption Marketing.
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5. INBOUND MARKETING
High ROI
 Social Media-Networking
 Blogging-Press Release
 Viral videos-Information
 Pay per click (low cost)
 SEO/SEM/emails
Permission Marketing
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6. SOCIAL
SITES
6
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7. iDarkroom Isn’t really an Instagram related tool, but it’s a great tool to use
to enhance your images before you upload them.
Webstagram helps you search, sort, tag, follow and comment on photos
shared by other users. One of the ways to make Instagram pay off is to build a
following.
Postagram allows you to turn any Instagram image into a postcard with the
push of a button. Then Postagram sends your postcard for less than dollar.
Printstagram takes your Instagram images and allows you to turn them
into posters, mini prints, and mini books.
StickyGram takes your custom Instagram shots and turns them into magnets.
Get instagram
SOCIALLY SAVVY 2012 7

8. Free Download
AirDropper ~ file-
sharing page with own
branding. ~ use
DropPages
saved text files to
create, edit and
manage.
MailDrop ~ create a
folder in email program
that automatically
Saves attachments to
Dropbox.
SideCloudLoad ~ send any
file on the web directly to
Dropbox folder without
downloading
to computer first.
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9. • SEND EVERNOTE AN EMAIL WITH CONTENT AND FILES ATTACHMENTS.
• UPLOAD TEXT, VOICE MESSAGES AND IMAGES.
• DRAG FILES FROM MY COMPUTER TO EVERNOTE ON MY DESKTOP.
• SAVE A FILE TO EVERNOTE FROM THE PRINT DIALOG COMMAND.
• CLIP ANY WEB PAGE OR WEB CONTENT DIRECTLY TO EVERNOTE WHILE I SURF.
• WRITE TEXT NOTES DIRECTLY TO EVERNOTE.
• ADD PHOTOS DIRECTLY FROM A CAMERA.
• ADD SCANS WITH ABILITY TO SEARCH THEM.
Makes it Easy to
Get discover, retrieve, pro
EVERNOTE
duce & distribute
information.
SOCIALLY SAVVY 2012 9

10. rapportive ~
shows you
everything about
your contacts right
inside your inbox.
SOCIALLY SAVVY 2012 10

11. BRING LIFE TO
YOUR EMAIL
Promote things you
care about. Make a Email Apps Gallery
better use of your WiseStamp Email
emails. Apps enable users to
bring functionality in
every email they
Get WiseStamp Now send. Check out our
Apps gallery where
you’ll find 14
social, fun and
serious apps. This
list will continue to
grow, so keep
checking back.
SOCIALLY SAVVY 2012 11

12. Local links ~ pure gold
for local businesses
embed local links in
descriptions and
Pinterest ~ a social comments.
bookmarking site that
focuses on images.
Links built through
images are some of the Create ~ ads, listings, just sold
best links you can
acquire when it comes Search ~ online farming
to actual engagement.
Pinterest images
Pin ~ community info, places
automatically link back Invite ~ open houses, events
to page of the
originating site Engage ~ ask ?’s, give
creating visual links. answers
SOCIALLY SAVVY 2012 12

13. Mobile A web-based SMS
Marketing (text messaging)
SMS Communications application integrated
Manager with Android phone for
marketing and efficient
SMS Link mobile
communications. Send
advertising right to the cell
Interactive SMS marketing, CRM, collaboration.
phones of your database
Use your Android phone as SMS gateway. with this Free app.
by Nano Equipment Pte Ltd
SOCIALLY SAVVY 2012 13

14. POSTEROUS SPACES
SOCIALLY SAVVY 2012 14

15. 7 P’S TO SUCCEEDING
SOCIALLY
PEOPLE
PURPOSE
PLATFORM
PLAN
POLICY
PRODUCE
PERFORMAN
CE
SOCIALLY SAVVY 2012 15

16. The Many Forms
of Social
Computing
1. How Savvy are
you?
2. What Sites are you
on?
3. Are you using
Social Sites to
reach your target
market?
SOCIALLY SAVVY 2012 16
SOURCE FORRESTER RESEARCH INC.

17. 500 MILLION
TOTAL USERS
WHERE ARE
YOU GOING
TO FIND YOUR
NEXT
CLIENTS?
CAN THEY
FIND YOU?
OR YOUR
COMPETITION
?
SOCIALLY SAVVY 2012 17

18. SUCCESSFUL AGENTS ARE GETTING
SOCIAL
Join FreeSocialMediaNetwork.com for more tips tools
and real estate professional networking.
SOCIALLY SAVVY 2012 18