Morley Warner (2001) writes that to write successfully at university, students need to understand what academic writing "sounds" like by reading model assignments and journal articles in their field of study. This will help them build their writing skills and have a sense of how information is assembled in respected works.
Academic writing training simplified 0702612523Nashonjohnson
This course will guide you around academic writing step by step. From the various strictures given various academic writing tasks to common loopholes that affect your credibility negatively
Academic writing training simplified 0702612523Nashonjohnson
This course will guide you around academic writing step by step. From the various strictures given various academic writing tasks to common loopholes that affect your credibility negatively
ENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templat.docxpauline234567
ENG 122 WEEK 3 - FINAL PAPER OUTLINE
Use this outline template to organize your ideas in preparation for your final paper in Week 5.
Delete the instructive text in each section and replace it with your own writing. You do not need to write the full paragraph for each section. You are just developing the main ideas in an outline. However, the more detail you include in your outline the more feedback you will receive at this stage, which you can then apply to the Week 5 paper.
Thesis:
State your thesis. Your thesis should state the issue you are exploring in your paper and express why this issue is relevant in your field. If you’re having trouble with developing your thesis, try using the UAGC Writing Center’s tool. When you write your final paper, you’ll want to include your thesis in your introductory paragraph.
Introduction:
Identify your selected issue and provide background context for the reader. Briefly summarize the issue and the main ideas in the articles that you plan to discuss in the body paragraphs. View the resource for help.
Body Paragraph 1:
Include the title and author of your first article. Provide a brief summary of the main points and the findings presented in the article as well as the author’s perspective on the problem. Next, analyze the article as a member of the profession or field of study. Describe why the article is useful and should be read. Explain what is important about the problem as discussed in the article and how it affects the profession or discipline. Summarize your professional response to the ideas presented. View the resource for help with improving the flow of your writing and to show the relationship between your ideas. Cite the ideas from your article using APA guidelines.
Body Paragraph 2:
Include the title and author of your second article. Provide a brief summary of the main points and the findings presented in the article as well as the author’s perspective on the problem. Next, analyze the article as a member of the profession or field of study. Describe why the article is useful and should be read. Explain what is important about the problem as discussed in the article and how it affects the profession or discipline. Summarize your professional response to the ideas presented.
Body Paragraph 3:
Include the title and author of your third article. Provide a brief summary of the main points and the findings presented in the article as well as the author’s perspective on the problem. Next, analyze the article as a member of the profession or field of study. Describe why the article is useful and should be read. Explain what is important about the problem as discussed in the article and how it affects the profession or discipline. Summarize your professional response to the ideas presented.
.
Conclusion:
Briefly summari.
ENG 122 WEEK 3 - FINAL PAPER OUTLINEUse this outline templat.docxpauline234567
ENG 122 WEEK 3 - FINAL PAPER OUTLINE
Use this outline template to organize your ideas in preparation for your final paper in Week 5.
Delete the instructive text in each section and replace it with your own writing. You do not need to write the full paragraph for each section. You are just developing the main ideas in an outline. However, the more detail you include in your outline the more feedback you will receive at this stage, which you can then apply to the Week 5 paper.
Thesis:
State your thesis. Your thesis should state the issue you are exploring in your paper and express why this issue is relevant in your field. If you’re having trouble with developing your thesis, try using the UAGC Writing Center’s tool. When you write your final paper, you’ll want to include your thesis in your introductory paragraph.
Introduction:
Identify your selected issue and provide background context for the reader. Briefly summarize the issue and the main ideas in the articles that you plan to discuss in the body paragraphs. View the resource for help.
Body Paragraph 1:
Include the title and author of your first article. Provide a brief summary of the main points and the findings presented in the article as well as the author’s perspective on the problem. Next, analyze the article as a member of the profession or field of study. Describe why the article is useful and should be read. Explain what is important about the problem as discussed in the article and how it affects the profession or discipline. Summarize your professional response to the ideas presented. View the resource for help with improving the flow of your writing and to show the relationship between your ideas. Cite the ideas from your article using APA guidelines.
Body Paragraph 2:
Include the title and author of your second article. Provide a brief summary of the main points and the findings presented in the article as well as the author’s perspective on the problem. Next, analyze the article as a member of the profession or field of study. Describe why the article is useful and should be read. Explain what is important about the problem as discussed in the article and how it affects the profession or discipline. Summarize your professional response to the ideas presented.
Body Paragraph 3:
Include the title and author of your third article. Provide a brief summary of the main points and the findings presented in the article as well as the author’s perspective on the problem. Next, analyze the article as a member of the profession or field of study. Describe why the article is useful and should be read. Explain what is important about the problem as discussed in the article and how it affects the profession or discipline. Summarize your professional response to the ideas presented.
.
Conclusion:
Briefly summari.
ENG 1030, WSU Spring 2014Summary Reaction #2ATTACH TH.docxYASHU40
ENG 1030, WSU Spring 2014
Summary / Reaction #2
***ATTACH THIS PAGE TO YOUR SUMMARY/ REACTION PAPER***
Summarizing is a very important academic skill. It will help you become a more effective reader as it helps you remember what you have read. In addition, summaries and reactions play an important role in college writing. In essay examinations and papers, you demonstrate your understanding of material you have read by briefly summarizing its main ideas and explaining them in a condensed form. However, you often go beyond merely summarizing the material; you also respond to it. You analyze it, compare or contrast it with other material you’ve studied, agree or disagree with its ideas, or expand on them further.
Summary/Reaction Assignment #2:
Read “Globalization and Local Culture”, pp. 179-180 in Sourcework.
Write a one-paragraph summary of the article, followed by a two-page response, for a total of 2-3 pages, double-spaced, using MLA format.
Grading Criteria:
The Summary…
includes an introductory sentence with the title of the article, and/or source; the author (if available); the thesis, or main idea.
/2
includes an additional reference to the source with an appropriate reporting verb
/1
the summary contains only the most important information (topic; main point/thesis; supporting points that explain the thesis).
/3
paraphrases and quotes the author’s words properly and accurately (and does not copy the original writing)
/3
The Reaction…
is subjective; you explain your opinion, perception, or insight about an idea or ideas in the article.
/2
includes supporting information for your reaction: details, examples, etc.
/2
varies in content: personal experience/ application/ agree-disagree/ opinion
/2
The Writing…
is clear and comprehensible (easy to follow)
/2
includes minimal grammatical mistakes
/2
MLA format is used correctly and the S/R is 2-3 pages long
/1
Total:
/ 20
Comments:
How to write a summary:
1. Review “Summarizing” and “Paraphrasing” in Chapter 1 of Sourcework. Read the text of the article several times to make sure you understand it clearly.
2. Find the key words and main ideas in the text. Underline or highlight these sentences.
3. Write your own sentences that paraphrase the main points of the text. When you paraphrase, you use your own words and vary the grammatical structure of the author’s sentences.
4. Begin your summary with a reference to the author and the title of the article. For example,
In “Wipeout: The Dangers of Workplace Websurfing”, Pachikara reports that many companies have set policies to monitor and control personal Internet use by employees.
5. Include one or more additional reporting verbs in your summary that refer back to the source.
Example:
Pachikara observes that …
Tunceren and Benson note that. . .
Remember, in a summary:
· include only the main points, not the details
· do not change the author’s ideas
· do not include your own opinions
· a summary is much shorter th ...
ENG 121 Effective Communication - tutorialrank.comBartholomew32
For more course tutorials visit
www.tutorialrank.com
ENG 121 Week 1 Pre Quiz
ENG 121 Week 1 Quiz Grammar Assessment
ENG 121 Week 1 DQ 1 Reading Strategies
ENG 121 Week 1 DQ 2 Generating Ideas for Writing
ENG 121 Week 2 DQ 1 Strengths and Weaknesses in
1 Summary Assignment Rakesh Mittoo 1 THE UNIVE.docxjeremylockett77
1
Summary Assignment Rakesh Mittoo
1
THE UNIVERSITY OF MANITOBA
Inter-Departmental Correspondence
DATE: September 4, 2019
TO: All Communication Students in GMGT 2010, Sections A01-A04
FROM: Rakesh Mittoo, Instructor
SUBJECT: Summary Assignment
For this assignment, you will be writing a summary of the chapter “Knowing Yourself”
excerpted from Warren Bennis’s book On Becoming a Leader. Your summary should be
approximately 550 words.
A summary is a brief restatement, in your own words, of the content of a source—a passage, an
article, a chapter, or a book. This restatement should focus on the central idea of the source, and,
therefore, a summary can be only one or two sentences long. A longer, more complete,
summary, which is the kind you will be crafting, will state the central idea of the source and
include the main ideas that support or explain the central idea. It may even refer to some
important illustrative examples.
A summary is hierarchical in structure, for it begins with the most important central idea,
followed by the supporting ideas and examples. A good summary will even reflect the order in
which the ideas are presented in the source. In this summary, condense the ideas in this chapter
as completely as possible and mirror its organization as well.
To read this chapter (or any article) and produce the draft of your summary, use the following
strategies:
Reading
Write in the margins as you read the article. Jot down brief notes that identify content and
summarize or explain ideas.
Don’t highlight unimportant details, examples, or redundancies.
Locate and underline the thesis or central idea of the article. If you can’t locate an obvious
thesis statement, write one that states the central idea.
Then, identify the major topic divisions/sections of the article. Subject headings may be
useful guides to this organization. Highlight all of the supporting ideas in each section.
2
Summary Assignment Rakesh Mittoo
2
Writing the Draft
- Begin your summary by referring to the author and the title, and by writing down the
thesis/central idea in your own words.
- Following this information, give a brief summary of each major section of the article,
condensing the supporting ideas.
- Select a few significant, illustrative examples or specifics that support the main ideas.
- Write the summary, imitating the organizational pattern of the article/chapter.
Editing Strategies
- Use vivid and exact language to make your summary clear and interesting. Refer to the
thesaurus, if necessary.
- Use effective transitional expressions between statements within a paragraph and between
paragraphs.
- Use present tense in referring to the author and the article. For instance, the “author states”
instead of the “author stated”; the “article contains” instead of the “article contained.”
- In your first r ...
Unit 1c Summaries & abstracts; source evaluations; not.docxwillcoxjanay
Unit 1c
Summaries & abstracts; source
evaluations; notes & outlines;
progress report; quotation
SUMMARIES & ABSTRACTS ............................................. 2
Summaries ..................................................................... 2
Abstracts ..................................................................... 4
informative abstracts ................................. 4
descriptive abstracts ................................. 4
EVALUATING YOUR SOURCES ................................. 6
NOTE TAKING & OUTLINING ................................. 10
Note taking ..................................................................... 10
Outlining ..................................................................... 13
PROGRESS REPORT ............................................. 16
Example ..................................................................... 19
APA QUOTATION ......................................................... 22
Short quotations ......................................................... 22
Long quotations ......................................................... 23
Changing the original words ................................. 24
Other changes ......................................................... 25
Academic & Professional Communication T132 2
The 214 Major Report:
1c: Summaries, evaluations, notes, outlines, progress report, quotation
SUMMARIES & ABSTRACTS
Summaries
You will already be familiar with the idea of a summary from your English 102 course, in
which you had to summarize the articles you found for your term report. In addition,
summarizing can be an important part of note taking. (See pp. 10 to 12.)
To re-iterate, the essential purpose of a summary is to re-state concisely the main ideas of
an article, book, or report in order to save the reader the time and trouble of reading the
original full-length document. Summaries, in fact, can also be made for a variety of
media including PowerPoint presentations, business meetings, lab experiments, audio
files and TV programs. In the world of work, employees are often asked by managers to
produce summaries of lengthy reports that the manager himself does not have the time to
read.
The length of a summary varies according to the complexity of the original and the
specific needs of the audience, but, generally, they are between 5% and 20% of the length
of the original. Given the large amount of content to be omitted, it is important that
summarizers select all, and only, the significant information contained in the original.
Include:
The overall idea or purpose of the original
The essential main ideas of the original
Any essential supporting details for the main ideas
A reference for the original source
Exclude:
New information not contained in the original
Irrelevant information, such as t ...
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2024.06.01 Introducing a competency framework for languag learning materials ...
summarising
1. BBI2424 ACADEMIC WRITING
SEMESTER 1, 2017/2018
LECTURE NOTES 4 (WEEK 7 – WEEK 8)
Topics:
1. Criteria of a good summary
2. Techniques for identifying main ideas
3. Steps on writing a summary
1
2. SUMMARISING ACADEMIC TEXTS
An academic summary is a restatement of main ideas and points. It is a condensed
version of a text which can range from a couple of sentences to a couple of pages. A
summary is an important skill in referencing. You need to show that you have
understood the materials and that you can use the author’s ideas and findings in
your own way to support your claims in writing. A summary must always be written in
your own words, or if not, should contain direct quotations. You must be careful not
to copy the exact wording of the original source. To ignore this rule is plagiarism.
FOUR CRITERIA OF A GOOD SUMMARY
In academic writing, a summary has four important criteria:
1. A good summary acknowledges the original author.
It refers to the writer and/or the title of the work in a formal way
It presents the writer’s idea objectively without your interpretation or
opinion
2. A good summary contains only the most important information.
The topic (the general subject of the article)
The main point that the author makes about that topic (the thesis)
The key ideas that support or explain the thesis
3. A good summary is much shorter than the original writing.
A one-sentence summary describes only the author’s thesis or the
main idea
A fuller summary explains both the thesis and the main supporting
points
4. A good summary consists of paraphrases of any information taken from
the original writing.
A paraphrase shows that you understand what the author is saying
2
3. TWO TECHNIQUES FOR IDENTIFYING MAIN IDEAS FOR A SUMMARY
One of the challenges of summarising is that we must choose which information to
include, keeping in mind the principles of being complete and objective. You can
choose one of the two techniques that follow to help you identify the main ideas in an
article.
TECHNIQUE 1: UNDERLINING KEY IDEAS
1. Read the article completely several times to develop a basic understanding of
the main ideas presented.
2. With a highlighter, mark each idea in the article that you believe is important.
Often, although not always, you will find that each paragraph has a key
sentence. It is often the first or last sentence in a paragraph.
Look for key words that are repeated throughout the article. These repeated
words and phrases will help you identify main ideas.
If you find that you have highlighted most or all of the sentences in a paragraph,
you may be highlighting supporting details rather than main ideas.
If so, go back and underline only the main ideas in the sentences that you
highlighted.
3. When your highlighting is done, read each sentence again to make sure you
understand the ideas.
4. Then you can use the chunking method to paraphrase the highlighted sentences.
5. You can use these paraphrased ideas as your summary.
3
4. TECHNIQUE 2: SUMMARY GRID
Sometimes it is helpful to lay out your notes in a visual way. Using a grid is one
way to help organise the information in an article.
1. Use a grid to take notes on each paragraph or a section of a paragraph.
Writing main ideas and supporting details in separate columns is a good
way to help distinguish between the two
2. Use your notes to create a summary of your article.
Remember that a summary focuses on main ideas. Details are usually
excluded in the summaries. In some cases, a specific example from the article
might be included
3. Here is an example of a summary grid created by a student after reading an article
on the negative aspects of drinking bottled water.
Example of Summary Grid
Paragraph (s) Main Idea Supporting Details
1 Bottled water may not be any safer
than tap water.
2-3 Bottled water manufacturers do not - Yosemite brand
have to disclose the source of their comes from a Los
water. Angeles suburb
- Everest brand
comes from Texas
4 The EPA requires fewer contamination - The FDA only tests
tests for bottled water than city water. once a year or if
there is a complaint
5 Plastic bottles are a source of water - Bacteria develops
contamination. in bottles
- Chemicals leak
from plastic
material
4
5. TWO STEPS FOR WRITING A SUMMARY
1. Write an introductory sentence or two that includes three pieces of information:
• The name of the author(s)
• The year which the information was published
• The author’s thesis or main idea
2. Describe the main ideas in your own words. This may be one or
more paragraphs, depending on the purpose of your summary.
INTRODUCING YOUR SUMMARY
You can choose how you want to arrange the information in your introduction. Below
are two possible styles of writing a summary:
Style 1: One sentence
Author’s name (year of publication) claims (summary).
Example:
Pinker (2010) claims that both lab research and actual experience show that people
are incapable of doing several things at once; as an example of this fact, he
mentions the frequent sight of a person driving dangerously while using a cell phone.
Style 2: Two sentences
Author’s name (year of publication) writes about (article topic) in (his/her/their) article
(article title). The second sentence is the summary of the article.
Example:
Pinker (2010) writes about the fallacy of multitasking in his article “Mind over Mass
Media”. He says that both lab research and actual experience show that people are
incapable of doing several things at once; as an example, he highlights the frequent
sight of a person driving dangerously while using a cell phone.
5
6. EXERCISE 1
Read the excerpt below and summarise Warner’s idea on Writing Successfully in a
University. Add an in-text citation.
Source : Article
Author : Morley Warner
Date of publication : 2001
Title : Academic Writing: A Guide to Writing in a University
Context
To write successfully at university, you need a sense of what the final product should
look and sound like. If possible read model assignments, or if these are not
available, study the way in which journal articles have been written in your field of
study. These articles maybe lengthy and some may be based on research rather
than discussion issues but from them you will get a sense of how academic writing
‘sounds’, that is, its tone and how respected writers in your field assemble
information. This will enable you to build your writing skills.
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6
7. EXERCISE 2
Read the excerpt below and write a summary of The Toxic Danger of New Cars.
Add an in-text citation.
Source : Online article
Author : The Commonwealth Scientific and Industrial Research
Organisation in Australia (CSIRO)
Date of publication : January 2001
Title : Toxic Danger of New Cars
The Commonwealth Scientific and Industrial Research Organisation in Australia
(CSIRO) warned drivers and passengers of new cars that danger lies within their
brand new vehicles. It is not the soft fabric or leather, the shining new dashboard or
the designs of the sporty steering wheel that harbour the danger. It is the reassuring
smell of the new car that spells danger. The odour actually contains high levels of
toxic air emissions that can make the driver and passengers ill.
CSIRO conducted a comprehensive research on three cars. Drivers were asked to
keep logs on how they felt and reacted to the luxurious interiors of their cars. The
researchers also carried out observations on the reactions of the drivers and at the
same time interviewed them.
Evidence was therefore carefully gathered and analysed. The results revealed that
the very smell of a new car that captivates the new owner contains high levels of
toxic emissions. What is even more alarming is the fact that these toxic emissions
are present in cars even after 6 months or longer of leaving the showroom. The
study also revealed that drivers were becoming ill when they drove their new cars.
The toxic emissions contain many chemicals such as benzene that can cause
cancer and lung failure.
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7
8. EXERCISE 3
You are writing an article on the Impact of Cultural Diversity in the Workplace.
Summarise the excerpt below which will be used as supporting detail for the topic.
Add an in-text citation.
Source : Journal Article
Author : Gillian Coote Martin
Date of Publication : December 2014
Title : The Effects Of Cultural Diversity In The Workplace
Cultural diversity in the workplace has grown as a trend over the passage of time
with the increase of globalisation in the world. A positive effect of cultural diversity in
the workplace is that employees belonging to different cultures usually have
different ways of thinking and can thus analyse a matter at hand from a variety of
perspectives. This is hard to achieve when employees belonging to the same
culture are asked to analyse the same matter. Employees coming from different
cultures have different experiences which can be beneficial by providing the
organisation with a sound and vast knowledge base. For example, a study
conducted on the impact and scope of cultural diversity in organisations in the UAE
showed that most of the workers agreed that group work with culturally diverse
people helps to overcome cultural differences through shared experiences when
working within a team.
Another positive effect of cultural diversity in the workplace is the increased
tendency of organisational personnel to overcome culture shock as the business
expands in other countries and becomes international. This is a very important
benefit derived from cultural diversity of the employees because many modern
companies have global expansion on their corporate agendas. With expansion into
other countries comes a range of obstacles including, but not limited to, gathering
information about local customs and laws in the foreign country, assessing risks
and designing strategies to overcome those risks. When an organisation has a
culturally diverse workforce, it can use the information and knowledge of the
individual workers to achieve these objectives and overcome the aforementioned
obstacles. For example, an American company trying to expand its business in
India can draw information about the Indian federal and provincial laws that apply to
the business, insurances required and applicable tax regulations from its workforce
of Indian nationality.
8
9. In addition, a culturally diverse working environment in organisations can drive
business growth and improve customer service by involving a diverse workforce.
This means making use of language skills, cultural information, knowledge of the
business networks and knowledge of the business market of the employees’ home
countries. With these key assets, organisations will have competitive advantages in
marketing goods and services to a growing migrant community as well as to the
global market. The Avon Company, for example, was able to turn around its
unprofitable inner city markets in the United States by putting African-American and
Hispanic managers in charge of marketing to these populations. Just as ethnic
minorities may prefer to work for employers who value diversity, they may also
prefer to buy from such organisations.
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__________________________________________________________________
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9
10. In addition, a culturally diverse working environment in organisations can drive
business growth and improve customer service by involving a diverse workforce.
This means making use of language skills, cultural information, knowledge of the
business networks and knowledge of the business market of the employees’ home
countries. With these key assets, organisations will have competitive advantages in
marketing goods and services to a growing migrant community as well as to the
global market. The Avon Company, for example, was able to turn around its
unprofitable inner city markets in the United States by putting African-American and
Hispanic managers in charge of marketing to these populations. Just as ethnic
minorities may prefer to work for employers who value diversity, they may also
prefer to buy from such organisations.
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
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9