Sulekha.com is an Indian social networking site that has over 2.5 million subscribers and 10 million pages of user-generated content, making it one of the largest sites of its kind in India. It offers services like blogs, social networking, classifieds, yellow pages, and more. The site receives revenue from advertising and its classified business. It aims to expand internationally and continues adding new features to engage its large user base.

1. Deep Dive Research on Top 10 Indian SNS sites sulekha .com

2. Homepage

3. Alexa ranking Sulekha.com has a subscription base of 2.5M. And nearly 95% of the 10M-page content is user-generated.

4. Alexa Ranking (Cont.) India’s largest classified integrated with WAP-enabled mobile phones for mobile downloads of listings.

5. Background infomation Slogan: the Indian Experience in a Connected World. attracts over 2M unique visitors per month , and features over 10M pages of content, being acknowledged as a leader in UGC. Provide services include Blogs and Social Networking, Classifieds and Yellow Pages, etc. received 10M$ in funding from Norwest Venture Partners (NVP), November 1, 2006. part of Smart Information Worldwide, Inc., a privately-held Texas corporation, headquartered in Austin, US. Satya Prabhakar ,founder and the CEO, MS Comp Sci./EE 1987 and MBA 1989, University of Florida

6. Recent Moves introduced its Yellow Pages on the WAP platform, july, 2006 . planning to expand its base to UK, Canada, Singapore and Dubai. During the time of cricket world cup 2007 launched Cricket.sulekha.com and also a cricket blogging contest, best blog to win $1000 funding the Web 2.0 user party with rewards worth Rs. 1 crore , by the news on 24 May, 2007 .

7. How and Why #1 mover: added new features to develop from the largest Indian online community to the largest native SNS. Value UGC: with the longest history in this field, it has more than 10 million pages of user-generated content. Integrated: with the Most popular online classifieds service and the Most popular Indian blogging site. It also integrated with News, yellow pages and other local business services. General targeting: welcome and cater for the needs of any one of Indian origin or interested in India. Money matters: The vertical business and advertising revenue made it a big business success. The $10M VC capital received last year allowed them to do more marketing efforts (such as rewards program) and enter into new area.

8. SNS Key Features Integrated and customized personal space. blogs, favorites, profile, photos, network. The theme and positions of modules can be customized. Specifically categorized topics and groups. Tags and category navigation. Featured blogs and groups. Easy personal AD post service.

9. Other people say about sulekha.com…… Voice from the Users: Sulekha is the most sophisticated ethnic community Web site I've ever seen. Only problem with this site is poor navigation. You will be easily lost. Sulekha has many features, I don’t use all of them. Some of the features are plain waste anyway. If you can tolerate all those ads, this is a really good site.

10. Key Features Allow users to find their interested articles or photos by tags Tags 3 Integrated with Classifieds, easy to post AD Post AD 5 6 This feature is developed from the forum functions. One can search groups or browse groups in category. Every one can start a new group. Groups 4 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

11. Customize user Dashboard 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

12. Home Page

13. Personal home page The position of all these modules can be changed.

14. Change Template Only 9 templates available

15. Upload photo of yours

16. Upload photos in online album

18. Album

19. Add friends 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

20. Down part of Dashboard

21. Send a invitation

22. Friends of a user

23. All invites

24. Add favorites 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

25. Add favorites

26. Add favorites

27. One user’s Favorite Book

28. Groups 6 This feature is developed from the forum functions. One can search groups or browse groups in category. Every one can start a new group. Groups 4 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

29. Groups homepage

30. Group search

31. Group categories

32. One can join a group by start a thread

34. Groups

35. Key Features 2 Allow users to find their interested articles or photos by tags Tags 5 6 This feature is developed from the forum functions. One can search groups or browse groups in category. Every one can start a new group. Groups 4 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

36. Blog Homepage

37. Tags Most popular tags

38. Key Features Allow users to find their interested articles or photos by tags Tags 3 Integrated with Classifieds, easy to post AD Post AD 5 6 This feature is developed from the forum functions. One can search groups or browse groups in category. Every one can start a new group. Groups 4 3 Add favorites to find people of same interests Add favorites 3 4 Add friends by sending invitations. Add friends 2 7 The site is mainly built around user’s Blogs, photos and comments. Dashboard is used as user’s personal homepage, where users post their blogs, favorites, profile, photos and network. All the actions user did The theme can be changed. Customize user Dashboard 1 Taken time slides Description Feature name #

39. Classifieds

40. Post AD

41. Post AD

42. Register