The document discusses Delicious, the original social bookmarking site. It highlights Delicious' unique values like its social aspect that allows sharing bookmarks with personalized messages and following others with similar interests. Tags allow users to describe bookmarks with keywords to connect with others interested in the same topics. The document provides tips on using Delicious effectively, such as creating focused, regularly-updated content with catchy titles and tags. It also profiles user Howard Rheingold, an early Delicious adopter who uses it to share information with his students.

1. The Original Social Bookmarking Site
Abigail Whelan
PA 5920
October 13, 2012

2.  Unique Values
 Social Aspect: You can send bookmarks to fans with a personal message and
follow others who share similar interests.
 Tags: One word descriptors of your bookmark. Popular tags create a “library”
across the site so people interested in those topicscan connect and share.
 Integrate with Facebook and Twitter
 Top 5 Ways to integrate
1. Organizing Your Resources
2. Action Plans
3. Company Sharing
4. Social Networking Profiles
5. Social Mentions
 Primary Audience
 Whomever you like!

3.  Marketing “Bookmarks that are
popular get
 To make it to front page status, highlighted…content
make sure you share your that's considered to
be more interesting
links with friends. or useful to users
tends to make it to
the top.”
 Create regular, focused content
 Keep it up to date and consistent in a particular area
or people will ignore it. “People bookmark sites to
find up to date related content...”
 Carefully consider post titles. “…[M]ost Delicious
users post their new bookmarks to their personal
walls on a daily basis … really knowing how to use
Delicious requires captivating headers.”

4.  Personal Layout (how you save/see your bookmarks)
 Basic Tools for conveniently saving and reviewing
bookmarked pages:
1. Bookmarklets: Things to drag onto your browser’s
bookmark toolbar (you can use in any browser)
2. You can also keep bookmarks on the left side of your
browser, in your toolbar, use a firefox ad on, or create a
customized toolbar
 Public Layout (how others see your delicious page)
 Tags: 1-3 tags appears best, more than that is
overwhelming
 Titles: Delicious automatically gives a title; you may
edit as needed; be sure it is interesting and relevant
 Informative Notes: Additional descriptions/information
about the bookmark; keep these short, sweet & again,
relevant

5.  An original user of delicious (2004)
 Taught digital journalism at Stanford, UC
Berkeley, and his own online university-
Rheingold U.
 Uses Delicious to share
information, concepts, and theories with
his students. For Example:
 Created the tag Smartmobs (the name of his 2002) to
catalog examples of how technology is used to
crowdsource global change in today’s world -
“remarkably useful for anyone trying to leverage the
web to generate change or to spark a movement.”
 Uses systematic searches and tag filtering to dig into a
topic and share information with students. “Sharing links
with his journalism class on the topic of Twitter
becomes as simple as combining two of his tags
(“Comm217″ + “Twitter”) and sending them the link.”
http://delicious.com/hrheingold/

6.  “A Del.icio.us Interview.” Tech Life. 3 December 2004.
http://www.randsinrepose.com/archives/2004/12/03/a_delicious_intervi
ew.html.
 Boswell, Wendy. “How to Use Delicious to Share, Store, and Find Online
Bookmarks.” About.com Guide.
http://websearch.about.com/od/dailywebsearchtips/qt/dnt0412.htm.
 Delicious blog, “User Spotlight: Howard Rheingold.” 31 August 2012.
http://blog.delicious.com/2012/08/user-spotlight-howard-rheingold/.
 Delicious Website. “About.” http://delicious.com/about.
 Fuller, John. “How Delicious Works.” HowStuffWorks.com. 13 July 2009.
http://computer.howstuffworks.com/internet/social-
networking/networks/delicious2.htm.
 Hines, Kristi. “How to Use Delicious: The King of Social Bookmarking.”
Social Media Examiner. 11 October 2010.
http://www.socialmediaexaminer.com/how-to-use-delicious-social-
bookmarking/.