1. The 10 Most Important Things I Know About Starting and Running a Successful Internet Business By Bob Bly presented for The System 4/9/10
2. 4/09/10 2 1. The 25-25-50 Rule of Time Allocation Do Study Study Run Successful Internet Business_System 2010 Typical Newbie Successful Newbie
3. 4/09/10 3 2. The Tipping Point in Online Success Successful Internet Business_System 2010
4. 4/09/10 4 E-list E-mail Landing Pages PPC SEO Facebook Twitter LinkedIn Co-registration PR Article Marketing Auto responders Up-sells Coupons Birthday bashes Coaching Consulting Membership sites Software Big Launches Affiliate Promotion Viral marketing Boot camps Conferences Seminars Blogs 3. Tip-of-the-Iceberg Marketing online video Tele-seminars Flash Rich media Webinars Podcasts Successful Internet Business_System 2010
5. 4/09/10 5 3. The Tip-of-the Iceberg…Has a Lot of Power! Successful Internet Business_System 2010
6. 4/09/10 6 4. The Internet Marketing Profit Pyramid A. People to sell to C. A way to sell them B. Products to sell them Successful Internet Business_System 2010
14. The E-Zine Header From familiar source Subject line arouses curiosity or generates interest Benefit Name of publication Identifying tag line Issue date Opt out copy 9 Successful Internet Business_System 2010 4/09/10
15. Solo E-mail Frequency as a Function of E-Zine publication Schedule “Most people don’t e-mail to their lists enough.” -- Amy Africa 10 Successful Internet Business_System 2010 4/09/10
16. Blogging Social Networking Viral Marketing Co-Regs Search Engines Contextual Advertising Pay per Click Affiliate Deals Pop-unders Banner Ads Online Ads Postcards Free e-zine Editorial Mentions JV Giveaways Pop-ups E-mails Premiums for other Offers House e-list Solo Promotional E-mails Ads in Free E-zine Orders The Agora Model 11
34. Successful Internet Business_System 2010 Sources of Content Tele-seminars and Webinars Radio and TV interviews Your Products You write it Hire writers Public domain Lectures Government publications Conferences Your out-of-print books: Reversion of rights” Your published articles: “First Rights Only” Remainders 4/09/10 16
56. Which of the above areas has the least competition?
57. Which of the above areas pays high rates?Successful Internet Business_System 2010
58. 21 Keyword Due Diligence http://inventory.overture.com “Sweet Spot”: 10,000 – 50,000 searches Replaced by: www.wordtracker.com and www.spacky.com 4/09/10 Successful Internet Business_System 2010
59. 4/09/10 22 6. Five Hours a Week to Internet Marketing Success Successful Internet Business_System 2010
60. 4/09/10 23 7. Long-Copy Sales Letters Work CR: 10.9% Clarity – “Just say what it is” Familiarity Credibility Successful Internet Business_System 2010
61. 4/09/10 24 High Involvement Low High Low Emotion The Copy Length Grid Audience: ___________________ Product: _____________________ Successful Internet Business_System 2010
83. C = 4m + 3v + 2(i-f) – 2a C = Conversion rate M = Prospect motivation V = Value proposition I = Incentive to take action F = Friction A = Anxiety 27 Source: Marketing Experiments 4/09/10 Successful Internet Business_System 2010
90. 4/09/10 34 Which Order Button Pulled Best? Test A - (white text on red) Test B - (white text on green) Test C - (black text on yellow) Test D - (deep blue text on ochre) Successful Internet Business_System 2010
91. 4/09/10 35 The Power of One Big Idea Date: 5/6/08 Units Sold: 392 Price: $19 Revenues: $7,448 Successful Internet Business_System 2010
96. The 10 Most Important Things I know About Succeeding in Internet Marketing 4/09/10 38 1 – 25/25/50 rule. 2 – The tipping point. 3 – The tip of the iceberg. 4 – The profit pyramid. 5 – Choose the right niche. 6 – Five hours a week DOING, not reading. 7 – Long copy sales letters sell info products. 8 – Formulas work; don’t reinvent the wheel. 9 – You can sell with less hype. 10 – Test. Successful Internet Business_System 2010
