Successful 50+ Marketing: Critical Mistakes to Avoid
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This document announces a presentation by Kurt Medina titled "Marketing Rules for Boomers, Retirees AND Seniors" that will cover critical mistakes to avoid in marketing to the 50+ demographic. The presentation will provide real examples of promotions that work and don't work for this age group and explain why. Attendees will learn about mistakes made in technology choices, segmentation, creative design, and having an in-house perspective that differs from the target audience. Attendees will understand how to properly segment the different mature audiences and will receive handouts and a book to apply the content immediately.
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Marketing involves promoting and selling products or services to target groups in order to maximize profit. It requires understanding the market environment, analyzing competition, and identifying target consumers. In the digital age, platforms like Facebook, Twitter, LinkedIn, and YouTube have become crucial marketing outlets. Effective market analysis defines the target market, examines competition, identifies market entry obstacles, and considers supply chains and promotional strategies.
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Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
This document discusses small businesses' reliance on checks and the challenges they face in adopting electronic payments. It notes that small businesses write billions of checks per year at high costs. While checks meet their needs of being easy to use and widely accepted, electronic payments could offer benefits like cost savings and fraud protection. However, small businesses are often too busy with core operations to prioritize alternatives. The document also outlines hurdles small businesses face in using ACH or credit cards, such as navigating bank requirements and understanding fees. It suggests that businesses more open to electronic payments tend to have standardized payment processes or receive remittance data with payments.
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Automation for RDC and Mobile
Growth in remote deposit capture is driving additional requirements in check recognition. Orbograph provides a scalable check recognition solution for RDC that uses multiple recognition engines to achieve read rates from 90-98%. The solution can identify alterations, validate fields, and ensure image quality to reduce fraud while streamlining the deposit process. Orbograph offers flexible licensing and deployment options to meet the needs of various sized financial institutions supporting desktop, consumer, and mobile RDC.
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Orbograph is a provider of electronic solutions for healthcare revenue cycle management and check processing recognition software. It has over 1,500 financial institution and biller clients that process billions of documents annually using Orbograph's technologies. Orbograph converts paper-based documents like EOBs into electronic files to automate payment data reconciliation and provide reporting tools. It is a subsidiary of Orbotech and was founded in 1996, employing over 50 people who serve the banking, financial, and healthcare industries.
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Successful 50+ Marketing: Critical Mistakes to Avoid
- 1. Successful 50+ Marketing: Critical Mistakes to Avoid Monday, Oct 14 11:15am - 12:15pm Marketing Rules for Boomers, Retirees AND Seniors
- 2. Kurt MedinaKurt Medina President Medina Associates www.medinaassociates.comwww.medinaassociates.com
- 3. The Road to Success Starts by Avoiding 50+ Marketing’s Critical Mistakes • Create winning directions in your positionings … in your creatives … in your media choices. • Even in the way you refer to your prospects internally. • This will be a note-taking session! Mature Market Expert Kurt Medina will give you 60 minutes worth of real illustrations of real promotions that work and that don’t work. And an understanding of WHY! • You will find critical mistakes to avoid in 50+ DM, DRTV, Web and social programs.
- 4. Avoid These Mistake Areas • Technology … • Who IS on-line today? Where should we put our marketing dollars? • Is social media an answer or a distraction for 50+’ers? What about direct mail? (You may be very surprised at the answers!) • Segmentation … • Are there differences between younger and older 50+’ers? An Emphatic YES! We'll demonstrate some of these to help sharpen your targeting.
- 5. Avoid These Mistake Areas • Creative … • How should creative for the various 50+ segments differ from each other and from that used for younger audiences? • What is the single worst graphic mistake designers regularly make for 50+’ers? • In-House Thinking • Most 50+ marketing is done by marketers considerably younger than their target audience. • Are their views aligned with your target market?
- 6. When you leave the session, you will: • Understand each different mature segment and how each can change your total marketing approach. • Know the one element missing from MOST 50+ Marketing that is being done today … • As well as the huge mistake made by over one third of all 50+ DRTV commercials.
- 7. • Full handouts for the presentation will be made available at the session to every attendee. • This is in addition to the FREE copy of Medina’s 77 Truths About Marketing to the 50+ Consumer softcover book (2009 3rd Edition) that every attendee will receive. • Plus an update on electronic media. Handouts
- 8. Content You Can Use as Early as Tomorrow