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LIVING
THE
STREAM
A PERSONAL EXPERIMENT WITH YAHOO
STREAM ADS
“…it’s SO easy for
someone to create
their own Stream Ad
– even an idiot
could do it…”
Christo Lacey-Hulbert
ME MY AWESOME* SITE
*As rated by a 5 year old (my son). May not actually be ‘awesome’ to those gainfully employed. Especially in media…
PROBLEM: MY AWESOME* SITE HAS NO AUDIENCE
MY SITE
+
STREAM AD
=
NEW USERS
SOLUTION: BUILD YOUR OWN STREAM AD
(5 mins of time + $25 (Free) budget)
RESULTS: I AM MORE INTERESTING THAN CREDIT CARDS*
• $25 spend attracted 178 clicks to my site – 174 more than in the last 6 months
• I am more interesting than a leading credit card provider (CTR) – which is a relief…
• I am 8x more efficient than a leading fast food chain (CPC) - which is a surprise…
• I may even have got in your personal stream… (geo targeted to NYC/San Francisco)
*That’s good - right??

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An experiment with Yahoo StreamAds

  • 1. LIVING THE STREAM A PERSONAL EXPERIMENT WITH YAHOO STREAM ADS “…it’s SO easy for someone to create their own Stream Ad – even an idiot could do it…” Christo Lacey-Hulbert
  • 2. ME MY AWESOME* SITE *As rated by a 5 year old (my son). May not actually be ‘awesome’ to those gainfully employed. Especially in media… PROBLEM: MY AWESOME* SITE HAS NO AUDIENCE
  • 3. MY SITE + STREAM AD = NEW USERS SOLUTION: BUILD YOUR OWN STREAM AD (5 mins of time + $25 (Free) budget)
  • 4. RESULTS: I AM MORE INTERESTING THAN CREDIT CARDS* • $25 spend attracted 178 clicks to my site – 174 more than in the last 6 months • I am more interesting than a leading credit card provider (CTR) – which is a relief… • I am 8x more efficient than a leading fast food chain (CPC) - which is a surprise… • I may even have got in your personal stream… (geo targeted to NYC/San Francisco) *That’s good - right??