This document discusses how football can be viewed as a commodity and business. It explains that players are the main commodity that clubs compete for by spending money. Players must increase their value by consistently performing and understanding the six areas of development and performance ("cals") which are technical, tactical, psychological, physiological, morphological, and philosophical. Mastering these areas requires dedicating approximately 10,000 hours of training over 10 years to reach world-class standards. The role of a player is to prove they deserve the most playing time by outperforming teammates in all areas.

1. Succeeding in Football
The process is the goal!
Football is a template for life, work & relationships!
Finding your purpose.

2. Commerce –The law of Supply and Demand
• Products. Market Demand Supply
• What makes something valuable? Short supply of products. Products that
people need or want.
• Example: are Diamonds valuable, if so why?
• Is the price manipulated?
• Rare = minimum supply, scarcity drives up value!
• Or excessive supplies drives down the value
• What else can drive demand?
• Emotions, some very smart people worked out that by targeting peoples
emotions can lead them to behave in ways that can be manipulated
• Branding, if people want it it can become valuable example Supreme
fashion label!

3. Football – as a commodity
• The Game is the Product the Market is the leagues/competitions
• Represented by players, officials, investors, sponsors and fans.
• The Main commodity are the players.
• The consumers are the fans.
• Clubs compete usually with $ to acquire the best players.
• The price of players is value driven/ how much value does the individual
bring to the club/team.
• Clubs use branding and winning to increase income for spending.
• Not all clubs operate the same way, some buy teams others develop teams.

4. The Players role!
• The game has a limited supply of positions and game time available.
• Part 1 - Players compete with each other for selection into a team.
• Part 2 – Team members compete with each other for minutes played.
• Part 3 – Teams compete against each other to win competitions.
• The role of the player is to prove to the selectors/coaches they deserve
most of the minutes available by performing consistently.
• Spaces available Rep sides 16 spots 11 play. Pro teams approx. 18-24 spots.
• Internal competition forces players to compete with each other for
minutes.
• Average rep season 25 games 1-3 finals 4-5 pre season friendlies 30-35
games. Average games 60/70 min 30 x 70 min = approx. 2100 min up for
grabs. About 35 hours per year.

5. How do you get maximum minutes
• Bribe the coach!
• Take out a few team mates!!
• BY INCREASING YOUR VALUE– How?
• By performing better than anyone one else, consistently?
• By understanding the “cals”??What are they? and how will it determine how
successful you become!
• The “cals” represent the six areas of development and performance which you
must understand, learn and live, day in day out.
• These are:
• 1 Technical 2 Tactical 3 Psychological 4 Physiological 5 Morphological 6 Philosophical

6. Technical
• Your ability with the ball. Must become a subconscious action.
• This is the first thing on the list because it is the most important.
Without a technical base you won’t go far.
• Technical ability, balance, coordination and form leads to skill.
• Skill is the execution of a particular technical action.
• Technique is mostly practiced in an isolated way focusing on
corrections.
• Skill is totally environmental because it relies on context.
• The greater the technique the more it frees up your peripheral vision

7. Tactical
• Your knowledge of the game
• Your understanding of the game
• Your ability to manipulate space and time
• Your understanding of systems
• Your understanding of roles in specific positions and areas of the field
• Your understanding of tactical elements
• Your ability to work in collaboration with other people
• Learning how to win
• Setting goals
• Developing strategies

8. Psychological
• Knowledge acquisition, perhaps the most important element of success.
• Mental strength, dealing with problems, having the right attitude.
• Resilience, accepting failure as a platform for growth.
• Grit, work ethic and the strength to never stop trying. Doing what needs to be done
which usually means putting yourself in very uncomfortable situations.
• Dealing with adversity. Injuries, selection issues, abusive team mates or coaches.
• Ability to communicate, to speak and to learn to listen, how you manage your body
language
• Having a growth mindset, not being a victim but a competitor, learning to take
responsibility for everything that happens to you.
• Emotional management, by being proactive not reactive, cortisol what does it do?.
• Concentration, the ability to focus and not be distracted from the task at hand.
• Sacrifice, doing what others won’t.

9. Physiological
• Your fitness level, cardio VO2 max
• Your sleeping patterns.
• Your diet, nutritional aspects
• Your recovery habits, time and effort
• These affect your endurance and performance

10. Morphological
• Your Body composition
• Knowing your personal capacity
• Strength, speed, velocity,
• Form, running style balance and coordination
• Body shape/composition relative to your playing position
• These lead to Performance enhancement

11. Philosophical
• Your why or your purpose.
• Principles which drive your values.
• The style of play.
• The belief system.
• The cultural aspects.
• The things that effect your behavior.

12. The 5 C’s - within the context of the Cals the 5 c’s are intertwined with every stage
• Creativity, ability to think outside the square, to solve problems in real
time.
• Critical thinking – must be able to play and think autonomously without
relying on constant instruction. Being able to decipher what's real and
what's fake.
• Communication – Speaking, Listening, body language, leadership, verbal
and non verbal
• Collaboration – working in groups, collectively finding solutions through
teamwork.
• Cooperation – Win win thinking, trust and being able to solve problems.
• Community – Defending principles that govern your values, the golden rule
treating others the way you want to be treated.

13. The 10,000 hour rule.
• It is commonly accepted that an athlete must complete approximately
10,000 hours of training with purpose to reach world class standards.
• 1000 hours a year over 10 years.
• 365 days 52 weeks a year 7 days a week
• Approx. 19.2 hours of dedicated training per week, 2.74 hours a day 7
days a week.
• Average rep player trains 2 nights with club 1-2 academy/school 2-3
hours on their own. Total approximately 8-9 hours per week for
approximately 10 months approx. 360 hours

14. The Good News
• You make your own destiny.
• Your environment
• Your thoughts
• Your influences
• Your beliefs
• Your attitude
• How much time and effort are you willing to put towards your goals