The document discusses essential elements for starting and running a successful business, including having a clear vision and mission statement. It notes that the vision statement should describe what the business wants to be, while the mission statement defines the business's purpose and goals. The document also lists strategic goals and strategies/tactics as important elements and warns that lacking clear direction is a common reason why small businesses often fail.

1. BUSINESS DESIGN
Demystifying Effective Entrepreneurship

2. AGENDA
 Reason for Starting Business
 Essentials Element of Business
 Why Businesses Fail Especially Small Business

3. Why Do We Start Business

4. Why Do You Want To Start
Business

5. ESSENTIAL ELEMENTS OF
BUSINESS

6. VISION STATEMENT
What Do You
Want to Be?
+++++++++++
What Do want
your business
to be ?

7. MISSION STATEMENT
What is Your
Personal Mission
Statement?
Who Are You?

8. Business Mission Statement
PURPOSE
 Why Do Your Business Exit?
 What Problem is your business trying to
solve
 What Result will your business bring to
people

9. MISSION STATEMENTS
Touch the lives of people by providing their
basic needs. Dangote

10. Look at this

11. Element of Vision/Mission
Statement
It Must be Written Down
It Must be Communicated regularly

12.  Where are you going?
/Business Going
 How do you intend
to get there?
STRATEGIC GOALS

13. STRATEGIES AND TACTICS
Our Action Plan

14. Module 2

15. FIVE QUESTIONS YOU MUST ASK
YOURSELF

16. WHAT IS OUR MISSION?
 What is our Current Mission?
 What are our Challenges?
 What are our opportunities?
 Does this mission need to be
revisited

17. WHO IS OUR CUSTOMER
 Who is our primary customer?
 Who are our supporting
customers?
 How will our customer change?

18. WHAT DOES THE CUSTOMER VALUE
 What do we believe our
primary and supporting
customers value
 What knowledge do we
need to gain from your
customer
 How will participate in
gaining this knowledge

19. WHAT ARE OUR RESULTS
 How do we define result?
 Are we successful
 How should we define our result
 What must we strengthen or
abandon

20. WHAT IS OUR PLAN
 Should the mission be changed
 What are our goals?

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