Peyush Bansal is the co-founder and CEO of Lenskart, an online eyewear retailer based in India. After graduating from McGill University and working briefly for Microsoft, Bansal launched his first business venture called SearchMyCampus in 2008. In 2010, he co-founded Lenskart along with Amit Chaudhary and Sumeet Kapahi. Under Bansal's leadership, Lenskart has grown to become one of the largest eyewear retailers in India, achieving over $1.5 billion in revenue in 2022. Bansal also serves as a judge on the reality show Shark Tank India and started the Lenskart Foundation

1. School of Engineerings
MBA
Business Best Practices & Success Stories of Emerging Leaders
Under the Guidance by- Mr. Adarsh Saxena sir
Student – Aditya Jain
Enrollment- 210102016023
SUBMITTED TO
Mr. Adarsh Saxena Sir
SUBMITTED BY

2. I would like to express my special thanks to our mentor Mr. ADARSH SAXENA
SIR for his time and efforts, he provided throughout the sem. Your useful
advice and suggestions were really helpful to me during the project’s
completion. In this aspect, I am eternally grateful to you.
Thankyou so much sir

3. CERTIFICATE
This is to certify that ADITYA JAIN student of MBA final year has
successfully completed their project “Business Best Practices & Success
Stories of Emerging Leaders” and his topic is PEYUSH BANSAL under the
guidance of Mr. ADARSH SAXENA SIR.
Mr. ADARSH SAXENA
(SCHOOL of ENGINEERING)

4. DECLARATION
I hereby declare that the project work entitled “Business Best
Practices & Success Stories of Emerging Leaders” submitted to the
SSSUTMS SEHORE, is a record of work done by me, under the
guidance of Mr. Adarsh
Saxena, this project work is submitted in the partial fulfillment of the
requirements for the award of the degree of Master of Business
Administration . The results embodied in this project have not been
submitted to any other University or Institute for the award of any
degree or diploma.
Date- 24/12/22 Aditya Jain

5. INDEX
• LIFE OF PEYUSH BANSAL
• PEYUSH BANSAL NET WORTH
• EDUCATION
• BUSINESS CAREER
• LENSKART
• BUSINESS MODEL OF LENSKART
• MARKET COMPETITION
• From competitors how Lenskart has differentiated itself ?
• LEADERSHIP STYLE
• PHILANTHROPY
• Interesting Facts about Peyush Bansal

6. Business Best Practices and Success Stories of
Emerging Leaders :-

7. PEYUSH BANSAL
CO-FOUNDER & CEO- LENSKART

8. LIFE OF PEYUSH BANSAL
• Peyush Bansal was born on April 26, 1985, in New Delhi, India. In
2022, his age is 37.
• Peyush Bansal was raised in New Delhi, India by his parents.
• Piyush’s Father was a Chartered Accountant. He always got
support from his parents. Not much information about Peyush’s
other family members such as his mother and siblings is
available as of now. He is married to Nidhi Mittal and is blessed
with a boy. His name is Evan. He has a small family which he
loves the most.

9. Peyush Bansal Net Worth
Peyush Bansal’s total net worth is roughly 700 crores, according
to reports. He is the founder of Lenskart, a well-known online
glasses sales company. With several luxury cars like BMW,
Mercedes, Audi, and Land Rover to roam around in, he is well-
known for living a lavish lifestyle. He’s also backed Feedo, a
workplace engagement platform, and dailyobjects.com, a lifestyle
company.

10. EDUCATION
• He studied at Don Bosco School, Delhi.
• He got admission in McGill University, Canada into Bachelors of
Engineering Honours in Electrical- IT, Control and Automation
from 2002 to 2006 he completed his bachelor’s degree there.
• After completing his studies at McGill University, he started his
career as a Program Manager in a popular Tech Giant-
Microsoft, USA. He worked there for nearly one year from
January 2007 to December 2007.
• He also completed (MPEFB- Management) from IIM,
Bangalore.

11. BUSINESS CAREER
• Some people, like Snapdeal founder Kunal Bahl, are looking for a
convenient way to set new standards in the business. Peyush Bansal
met many people who were looking for a new business to meet the
diverse needs of a group of people.
• After talking to students from the University of Delhi, Peyush Bansal
launched the first project website “searchmycampus.com” in January
2008 with an initial investment of 25 lakhs. many more services used
by college students.

12. • He improved his business dealing with college students and
commercial advertisements and registered his company as
Valyoo Technologies in June 2008. In December 2008, he
closed searchmycampus.com and focused more on starting
a new business while graduating from IIM Bangalore.
• Lenskart founder Peyush Bansal started this store with co-
founders Amit Chaudhary and Sumeet Kapahi in November
2010. It is a privately held company based in New Delhi and
has customers from India.

13. • Lenskart founder Peyush Bansal started this store with co-founders Amit
Chaudhary and Sumeet Kapahi in November 2010. It is a privately held
company based in New Delhi and has customers from India.
• Peyush Bansal launched the Lenskart.com website with embossed slogans
to connect and play. Lenskart has opened offline stores across India. It
operates 49 offline franchises in different cities.
• It was raised around 200 crores in three funding rounds from IDG Ventures
India. Peyush Bansal’s next project includes opening stores in more cities
across the country this year.
• LENSKAR company revenue 1500 crore in 2022 FY.
• Lenskart had 900+ stores in over 46 cities in India.

14. • Peyush Bansal’s net worth grows every year as he runs the business in a
well-organized manner. Lenskart generated revenue of Rs. 100 Crore in
2014.
• The company was also awarded the Marketing Sherpa Email Awards 2014
for the “Create and Design – ECommerce” category with strong
determination and innovation with new technologies.
• Peyush Bansal’s interview was conducted by vccircle.com and remained
available on YouTube, making his success story known worldwide. Peyush
Bansal’s Twitter profile https://twitter.com/Lenskart_com has been opened
for company updates. became more popular when it won the India TV Yuva
Awards on the 2015 business charts.
• Peyush Bansal’s contact details can be obtained from Valyoo Technologies,
W123, Greater Kailash Part2, New Delhi. Peyush Bansal’s email ID
is peushb@valyoo.in or he can be contacted on his LinkedIn profile.
• Peyush Bansal’s latest news about his company was entered the $ 10 billion
market and was published in Forbes India online magazine on July 27, 2015.

15. BUSINESS MODEL OF
LENSKART
• FIRST FRAME FREE- This scheme was introduced by the
company to attract more customers where they can entire
eyewear only at the cost of the glasses.
• EXCHANGE OLD FRAME FOR NEW- Here customers can
purchase new frame by exchanging their old frame.
• VIRTUAL TRY ON- Here customers can try various design of
frames online on the lenskart website according to their face
orientation.
• TRY AT HOME- Apart from the virtual try on customers can opt
out for a physical try of frames at their home.

16. • DOCTOR LOCATOR-This is a unique feature of lenskart where it indicates the
local doctor where a customer can attend him for their eye checkups.
• HOME EYE CHECK UP - If a customers can not attend a doctor physically at
the clinic here he/she can opt out for home eye checkup.
• FRANCHISE MODEL FOR OPTOMETRISTS - Lenskart creates consulting with
the reputed optometrists for franchise to grow its business.
• BUYING GUIDE - Here the visitors can get the guide to decide for any purchase
from
lenskart.

17. MARKET COMPETITION
Lenskart competitors include both online and offline players. Even
traditional retailers who
• specialize in eye wear are competitors of Lenskart. The major
competitors include:
• GKB Opticals
• Coolwinks
• Specsmakers
• Deals4Opticals
• Lensbazaar
• Vision Express
• Titan Eyeplus

18. From competitors how Lenskart has
differentiated itself ?
• Customer engagement : Customers are engaged with experiences
that are one-of-a-kind. Shopping experiences are tailored to each
customer’s preferences. Based upon the adaptive, Customer 360o
profile, tailor the shopping experience.
• Increase interaction : With unique value proposition as home eye
check-up, they are trying to keep themselves close to the customers
cause and increase trust.
• Higher Basket Conversion : Increased average basket size through a
deep understanding of what the customer needs and wants.
Personalized offers to sell related and popular items. Lenskart is
known for bundling offers like buy 2 at the cost of one or cross
selling offers like first frame free.

19. LEADERSHIP STYLE
1. Vision - A CEO should have a clear direction in which they want to steer their
business. Ambition and optimism are good things when grounded in reality, and the
head of a company needs to believe in those goals. Being able to inspire others to
buy into your vision is an important tool in leadership.
2. Receptiveness - It is crucial to listen to others around you. Fellow executives and
company directors are there to advise you on their areas of expertise - accepting their
input on decisions is vital.
Demonstrating good listening skills and genuine interest in the concern of others
promotes your image internally, improves your understanding of how the business
operates day-to-day, and will generally lead to better business decisions.

20. 3. Motivation - The ability to pursue a goal with enthusiasm and instil that same attitude in others is a key component of a good
CEO.
Getting the best out of your business means getting the best out of your people. Colleagues who are motivated and invested in
the company will work harder and genuinely want to drive the business forward. Learn how to catalyse action in yourself and
those around you.
4. Adaptability - Changes in your industry, sector and business can have a profound impact on your strategy, priorities, and the
decisions you have to make. Being able to accept that and change direction when necessary can be a powerful tool.
A good CEO should also be able to adapt their role for what the company needs, whether that's for a multinational conglomerate
or a start-up enterprise.
5. Trust - Inspiring trust and being trusting is a mark of a good leader and essential for a CEO. Stakeholders must have faith in
your ability and you need to feel confident in delegating to those you work with.
A trusting CEO has more time to focus on the big picture and benefits from a positive working environment where staff capability
is recognised.

21. PHILANTHROPY
• Peyush Bansal is the co-founder of Lenskart and a judge on the
reality show Shark Tank India. He has helped many contestants
on the show through his investments and kind words. But his
generosity is not limited just to the show. His Lenskart
Foundation is an example that he does believe in solving crucial
problems of the country and the world.
• Peyush Bansal started LENSKART FOUNDATION back in
August 2021. Lenskart Foundation is a not-for-profit
organization that aims to eradicate refractive error based
blindness from every nook and corner of the country.
• It has one moto – A vision for every eye.

22. “The foundation aims to free the country of uncorrected vision problem.
We want to eliminate it from the roots to stems, and move towards a
more Progressive and Envisioned India.” BY NIDHI MITTAL BANSAL
• LENSKART FOUNDATION work with 3 state government. They free eye
checkup and doctors for students of government school.

23. Interesting Facts about Peyush
Bansal
• Valyoo Technologies Pvt Limited (Lenskart) was founded in
2010 by Peyush with his friends Amit Chaudhary and Sumeet
Kapahi.
• Before starting Lenskart, he was solving housing and related
problems of college students through an online portal
called SearchMyCamous.com
• He is currently judging India’s first-of-its-kind reality show-
Shark Tank Season 1. It is basically a business reality tv show
that provides budding entrepreneurs with a platform to
showcase their talent and entrepreneurial skills and get some
business prospects and investments. It is basically the Indian
version of Shark Tank USA.

24. •In 2019 Peyush was listed in Fortune India’s- Best 40 under 40 entrepreneurs”
•He was honoured with British Association Medal by McGill University in 2006.
•Valyoo Technologies (i.e., Lenskart today) won Red Herring Top 100 Asia Award in
2012.
•His company has been also awarded the Marketing Sherpa Email Awards for the
year 2014.
•In 2015, Peyush was also awarded with India TV Yuva Awards (in Business
Cadre).
•His hobbies include Travelling, reading books, listening to books, writing etc. He
also loves to binge-watch suspense thriller shows/ web series.
•Piyush’s must-read books include- The High-Performance Entrepreneur by
Subruto Bagchi, No Rules by Reed Hastings, Dream with Your Eyes Open by
Ronnie Screwvala, Team of Teams, Good to Great

25. THANK YOU