12. Print Media Helps to reach out to a broader section of people and maximise the awareness levels. People generally believe what is coming out in print.
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20. It is not a matter of attaining 6/6 N6; ... see the smile in the patient eyes !! WOW magic with premium lenses !!
Editor's Notes
If such is the importance of developing a brand, then the importance of the promotional tools that make the brand is no less important !
We can identify a four step process to promote premium lenses in in the target account.Each of the four step process would actuall strengthen our brands.And the each brand promotional tool that we are having has to be positioned in such a way so as to facilitate this four processes
We start with the reception area which is the information area. We need to position our brand promotional tools that we have so as to provide maximum information to the patients
The counselor’s desk equipped with all support materials
The point of doing all this activity is to give this message to the patient that you are blind without your glasses !!
Print media is important in the sense that we can reach out to a wider mass of people.
If the doctor asks the patient whether he would mind wearing glasses most patient would answer no. But with such questions like which tals
A common practice is that the patient has decided on his package and then biometry is done as a part of the normal IOL power calculation process. Allternatively the patient counseled for ReSTOR may not be a candidate for the same. What needs to be done is after the pt is diagnosed of cataract he should be sent for biometry where on the sticker the K values would be written and then sent for doctor’s advice or to the counselor’s desk.
Direct Mail campaigns are forwarded to doctors from HO. We need to discuss this with our doctors. Additionally we can share our own small bit of informations with doctors personally or through mails.
