This document summarizes a business plan for an online peer tutoring platform called "StuTor". It outlines the team, idea, customer needs, product, competition, business model, key assumptions, target market, growth plan, risks, marketing strategy, finances, and valuation. The platform aims to match students within the same university to provide affordable peer tutoring. It projects positive revenue growth and profitability starting in 2019, with break even estimated to occur between 2019-2020 based on projected revenues and expenses.

2. Capital Goal
Value of our Company
450’000€
117’000€ for 26%
of Equity

3. The Team
Antonio Petrullo Daniel Babes
Thomas Beaumont Shuai Shen Olivier Bruyere
Alejandra Viadero

4. Our Idea
Student “StuTor”
Same
University

5. The Needs
Student • Capital/Time Poor
• Learn new skills
• Improve exams chances

6. The Needs
“StuTor”
• Financial Reward
• High knowledge
• Personal satisfaction

7. The Product
Website App

8. Value Proposition
«Quick and accurate match-making
within your institution, allowing peers to
benefit each other»

9. Competition
Private
Tutors
Private
Academies
Tutoring Website
Universities

10. The Business Model
Student
Brokerage

11. Key features
Quality
“Uber”Rate and
review system
Capacity
4 students per
class
Priority
Scalability

12. Revenues
Commission Fees
Online Adverstising
Costs
Software Development
Maintenance
Salaries

13. Key Assumptions
Students prefer peer
students as their tutors
Minimum price of 20 euros
is feasible.
Tutors want to use spare
time to teach.

14. Target Market
Segmenting Targeting
Demographic
Geographic
University Body
Students

15. The First Step
Potential Customers
5,600

16. Then …
Potential customers
165,800

17. Growth trend and affecting factors
Positive Growth
Economic Factors Social - Cultural Demographic

18. Industry Analysis
Disrupting the industry structure
Elimination of boundary between tutors and students
Knowledge sharing society
Win-win situation
Response from players
Cheaper prices
Better quality of the courses

19. Risks
Lack of
Supply
Agreement
Stud/Prof
Threats
University
Poor
Tutors

20. Marketing Strategy Overview
Why We Are Lucky
Very accurate marketing and good knowledge of customer
Segmented By Institutions
Inbound marketing – 61% lower in costs

21. Advertising
Brand Ambassador - Word of Mouth
Clever Timing
12-20% of Money Revenues
Events

22. Low pricing – Students
Spending same per week as you would for one lunch at Do-
Eat or a Gin & Tonic - 2.5 – 10% of weekly budget.
According to survey students weekly budget is €150-200
Price & Positioning

23. Operational Plan
1° February
Ideation and
Market Research
1° March
Start App Development
15° March
Financing
1° June
First Market Trial
1° July
Start Recruit
Tutors
1° September
Product launch

24. The Future
2018
1 New Uni
2019
4 New Uni and
Representatives
2020
8 New Uni and
Representatives
2021
13 New Uni and
Representatives

25. Balance Sheet
Balance sheet expected in september 2019 after fund raising
Assets
Current Assets
Cash € 30,000.00
Fixed Assets
Fixed intangible assets € 100,040.00
Total € 130,040.00
Liabilities
Longterm Liability € 13,004.00
Equity
VC Equity € 105,332.40
Partners equity € 11,703.60
Total equity € 117,036.00
Total liability plus equity € 130,040.00

26. Finances
Years 2017 2018 2019 2020 2021
Total revenue € 3,081.60 € 172,467.42 € 250,077.75 € 375,116.63 € 543,919.11
COGS € 8,904.08 € 24,928.25 € 17,505.44 € 45,014.00 € 65,270.29
Gross margin -€ 5,822.48 € 147,539.16 € 232,572.31 € 330,102.63 € 478,648.82
Operating expenses € 3,373.53 € 25,296.54 € 56,161.37 € 120,569.44 € 220,197.91
EBIT -€ 9,196.01 € 122,242.62 € 176,410.94 € 209,533.20 € 258,450.91
Interest Expenses 390.12 390.12 390.12 390.12 390.12
Taxes € - € 18,336.39 € 26,461.64 € 31,429.98 € 38,767.64
Net Income -€ 9,586.13 € 103,516.11 € 149,559.18 € 177,713.10 € 219,293.15

27. Finances
Tax 25%
Debt 30%
Equity 70%
Wacc 24%
Growth rate 5%
Beta 1,3
Cost of Equity 20%
Cost of Debt 3%
unlevered Beta 1,69
Years 2017 2018 2019 2020 2021
Net Incomes -€ 9,586.13 € 103,516.11 € 136,809.18 € 164,963.10 € 206,543.15
Amortization € 2,500.00 € 2,500.00 € 2,500.00 € 2,500.00 € 2,500.00
Interest € 390.12 € 390.12 € 390.12 € 390.12 € 390.12
FCF -€ 6,696.01 € 106,406.23 € 139,699.30 € 167,853.22 € 209,433.27
Residual value € 998,966.25
DCF -€ 5,315.77 € 67,060.58 € 139,699.30 € 167,853.22 € 209,433.27
Discounted RV € 314,993.33
Official estimated value € 893,723.93
Equity Asked to VC € 117,036.00
% of company given up 26%
Which would make our company worth € 446,861.96
Break Even in number of class 36444
We Break even between 2019-2020