Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Comme son nom l'indique, le Web se veut mondial. Mais pour remplir cette promesse, l'internationalisation de toutes ses parties constituantes s'impose. Pas acquise au début, cette internationalisation s'est réalisée petit à petit et est encore en cours. Nous passerons en revue les progrès accomplis, les chantiers d'aujourd'hui et les perspectives d'avenir.
This is a very old presentation but if you gloss over the usage of VB6 there is plenty of value. I presented this to the VBUG Annual Conference in 2003.
Pfe: ETUDE DU MARKETING A L’EXPORTATION:Cas des produits agroalimentaires a...Abu Ayman
ce fichier est un un mémoire de fin d’étude qui a été réalisé en 2013. il porte sur une étude du marketing export des produits agroalimentaires des entreprises marocaines.
Comme son nom l'indique, le Web se veut mondial. Mais pour remplir cette promesse, l'internationalisation de toutes ses parties constituantes s'impose. Pas acquise au début, cette internationalisation s'est réalisée petit à petit et est encore en cours. Nous passerons en revue les progrès accomplis, les chantiers d'aujourd'hui et les perspectives d'avenir.
This is a very old presentation but if you gloss over the usage of VB6 there is plenty of value. I presented this to the VBUG Annual Conference in 2003.
Pfe: ETUDE DU MARKETING A L’EXPORTATION:Cas des produits agroalimentaires a...Abu Ayman
ce fichier est un un mémoire de fin d’étude qui a été réalisé en 2013. il porte sur une étude du marketing export des produits agroalimentaires des entreprises marocaines.
BlogWell Atlanta Social Media Case Study: Orange Business Services, presented...SocialMedia.org
In his BlogWell Atlanta case study presentation, "Succeeding in Social Media Initiatives," Orange Business Services' Head of Internet & Digital Media, Yann Gourvennec, explained how they're finding success in social media as a business-to-business brand.
Yann's case study covered how they're finding passionate buyers online that advertising can't reach, how they're using video, and how they've used social media feedback to improve their products.
---
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
Yann GOURVENNEC - ORANGE BUSINESS SERVICES - Conference Media Aces Juin 2010A Mon Boss
Presentation effectuee par Yann GOURVENNEC (Head of Internet and Digital ORANGE BUSINESS SERVICES) lors de la conference Media Aces de juin 2010 a l'Ecole Nationale d'Architecture
[En] how social media changed our (your) livesYann Gourvennec
a presentation I gave to a client recently about how social media changed our professional lives, talking about the impact on organisations, the way we do business, how hierarchies are impacted ... and how employees can help their companies by becoming user-producers with UGC.
[En] Why Big Business Needs Social Media ... under what conditionsYann Gourvennec
This is the presentation which I delivered at the Digital Marketing Forum in Budapest on May 5, 2009. This presentation is CC 2009 - Orange Business Services
[En] HEC Paris - Web 2.0 - reinventing marketingYann Gourvennec
agenda
- backgrounder
- marketing 2.0, reinventing marketing
- web 2.0, social media, buzzwords and hindsight
- how to create some solution-based addictive content
nb: those slides which are based on personal research have been clearly marked with a different background.
- using experience to build the new momentum
Tieto gelooft in omnichannel klantcontact: een naadloze en geintegreerde klantbeleving van de consument via internet, mobiel, social media, telefoon of face-to-face met uw onderneming. Daartoe moet u in staat zijn om cross-touchpoint, contextuele en consistente ervaringen te bieden aan uw klanten gedurende de gehele klantlevenscyclus. De executie van klantinteractie over alle kanalen heen wordt idealiter gestuurd door een Unified Desktop omgeving. Kijk voor meer informatie op tieto.nl
Here is the presentation which presented at BlogWell in Atlanta on Nov 10, 2009. See a transcript of the presentation at this URL: http://www.socialmedia.org/blog/orange-business-services-succeeding-in-social-media-initiatives-live-from-blogwell/
[En] engaging consumers with social media (banking sector)Orange
This is the presentation I gave last week at the future of cards and payments Marketforce conference. It is showing how and why banks should use social media.
day 5 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
We are presenting the best consulting services for your company, and give your company the boost that is required through the IT Outsourcing needs with the best Skills and Experience that your IT business require.
For more information, please contact us:
M: +971-55-5599692
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
Ce document s’adresse à toutes les personnes intervenant dans la conception et le déploiement de dispositifs digitaux ou désirant le faire, notamment aux directions marketing, aux directions des systèmes d’information ainsi qu’aux membres du COMEX. Il vise à proposer des formations pour enrichir les compétences de vos équipes et augmenter leur capacité à mener à bien vos projets.www. west.fr
Un projet informatique sur quatre est abandonné en cours de route et 20% à 25%* d’entre eux ne dégageront pas de retour sur investissement.
C’est pour lutter contre ce phénomène que de nouvelles méthodes de production dites « digitales » notamment, ont émergé. Celles-ci nécessitent de faire évoluer les compétences de vos équipes projets et de leurs managers via des formations adaptées.
Les modules proposés ici sont complémentaires et vous pouvez d’ailleurs les moduler pour composer la formation adaptée à votre équipe et à vos projets.
La Jeune Rue by Be - Du 9 au 25 septembre !Nicolas Jambin
La Jeune Rue by Be est un évènement social, digital, live et festif du 9 au 25 septembre 2016, rue du Vertbois dans le 3ème arrondissement de Paris :)
Suite au succès de l’opération en 2015, Be organise en partenariat avec HopShop une nouvelle édition encore plus ambitieuse cette année : soient 10 pop-up stores de 30 à 50 m2 couplés à un flagship de 400 m2 pendant 2 semaines en plein cœur du Marais à Paris.
BlogWell Atlanta Social Media Case Study: Orange Business Services, presented...SocialMedia.org
In his BlogWell Atlanta case study presentation, "Succeeding in Social Media Initiatives," Orange Business Services' Head of Internet & Digital Media, Yann Gourvennec, explained how they're finding success in social media as a business-to-business brand.
Yann's case study covered how they're finding passionate buyers online that advertising can't reach, how they're using video, and how they've used social media feedback to improve their products.
---
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
Yann GOURVENNEC - ORANGE BUSINESS SERVICES - Conference Media Aces Juin 2010A Mon Boss
Presentation effectuee par Yann GOURVENNEC (Head of Internet and Digital ORANGE BUSINESS SERVICES) lors de la conference Media Aces de juin 2010 a l'Ecole Nationale d'Architecture
[En] how social media changed our (your) livesYann Gourvennec
a presentation I gave to a client recently about how social media changed our professional lives, talking about the impact on organisations, the way we do business, how hierarchies are impacted ... and how employees can help their companies by becoming user-producers with UGC.
[En] Why Big Business Needs Social Media ... under what conditionsYann Gourvennec
This is the presentation which I delivered at the Digital Marketing Forum in Budapest on May 5, 2009. This presentation is CC 2009 - Orange Business Services
[En] HEC Paris - Web 2.0 - reinventing marketingYann Gourvennec
agenda
- backgrounder
- marketing 2.0, reinventing marketing
- web 2.0, social media, buzzwords and hindsight
- how to create some solution-based addictive content
nb: those slides which are based on personal research have been clearly marked with a different background.
- using experience to build the new momentum
Tieto gelooft in omnichannel klantcontact: een naadloze en geintegreerde klantbeleving van de consument via internet, mobiel, social media, telefoon of face-to-face met uw onderneming. Daartoe moet u in staat zijn om cross-touchpoint, contextuele en consistente ervaringen te bieden aan uw klanten gedurende de gehele klantlevenscyclus. De executie van klantinteractie over alle kanalen heen wordt idealiter gestuurd door een Unified Desktop omgeving. Kijk voor meer informatie op tieto.nl
Here is the presentation which presented at BlogWell in Atlanta on Nov 10, 2009. See a transcript of the presentation at this URL: http://www.socialmedia.org/blog/orange-business-services-succeeding-in-social-media-initiatives-live-from-blogwell/
[En] engaging consumers with social media (banking sector)Orange
This is the presentation I gave last week at the future of cards and payments Marketforce conference. It is showing how and why banks should use social media.
day 5 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
We are presenting the best consulting services for your company, and give your company the boost that is required through the IT Outsourcing needs with the best Skills and Experience that your IT business require.
For more information, please contact us:
M: +971-55-5599692
How Lopito Digital can help you in your digital strategysalomon dayan
The ride began in a garage in 1972. Led to a creative hot shop. Then to the largest 100% locally owned agency in Puerto Rico.
Our digital work includes Web Design, Social Media Marketing and recently Mobile Marketing, from ads to apps.
Also proud of winning the Puerto Rico Sales and Marketing (SME) Digital Award in 2011.
Clients includes AT&T, jetBlue, Doral Bank, Nestle among others.
More info about our agency in: http://lih.com
Ce document s’adresse à toutes les personnes intervenant dans la conception et le déploiement de dispositifs digitaux ou désirant le faire, notamment aux directions marketing, aux directions des systèmes d’information ainsi qu’aux membres du COMEX. Il vise à proposer des formations pour enrichir les compétences de vos équipes et augmenter leur capacité à mener à bien vos projets.www. west.fr
Un projet informatique sur quatre est abandonné en cours de route et 20% à 25%* d’entre eux ne dégageront pas de retour sur investissement.
C’est pour lutter contre ce phénomène que de nouvelles méthodes de production dites « digitales » notamment, ont émergé. Celles-ci nécessitent de faire évoluer les compétences de vos équipes projets et de leurs managers via des formations adaptées.
Les modules proposés ici sont complémentaires et vous pouvez d’ailleurs les moduler pour composer la formation adaptée à votre équipe et à vos projets.
La Jeune Rue by Be - Du 9 au 25 septembre !Nicolas Jambin
La Jeune Rue by Be est un évènement social, digital, live et festif du 9 au 25 septembre 2016, rue du Vertbois dans le 3ème arrondissement de Paris :)
Suite au succès de l’opération en 2015, Be organise en partenariat avec HopShop une nouvelle édition encore plus ambitieuse cette année : soient 10 pop-up stores de 30 à 50 m2 couplés à un flagship de 400 m2 pendant 2 semaines en plein cœur du Marais à Paris.
HopShop est une plateforme de publication d’annonces et de réservation de boutiques éphémères. Cette plateforme nous voulons la mettre au service d’une belle idée : libérer la créativité de notre communauté et raconter les histoires qui en découleront !
Les Terrasses du Port - E-commerce Paris 2014Nicolas Jambin
L’opération pilote a été démarrée en mars 2014. La première campagne de recrutement mobile a été lancée en Juin. Quatre mois plus tard, en septembre, l’App a été téléchargée 35 000 fois. Le centre commercial a 44 000 fans sur Facebook, 1800 followers sur twitter, 1900 followers sur Instagram et 26 000 vidéos vues sur Youtube par mois, car il organise des événements tels que des défilés de mode ou des concerts. Le site Web affiche 80 000 visiteurs uniques par mois.
As a consultant I often meet up with business leaders who are cautious about digital … they shouldn't. A lot of companies are already harvesting the value of digitization and those who are not ready for it are in trouble. Discover how...
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
At Munier-BBN Digital we assist our clients at every step of the development of their brands on the internet, or to complement their offline communication strategies, primarily in the B2B and corporate fields.
In a constantly changing world where digital technology plays a key role, we offer strategic, creative and technical expertise in all aspects of interactive communication.
We create unique communication platforms for brands to be able to engage into meaningful dialog with their target audiences. Our two watchwords: accountability and usefulness.
Multicultural, innovative and independent, Munier-BBN Digital aims to lead in the field of Digital B2B branding.
1. Paris – February 18th, 2010
Web 2.0: are
b2b companies
getting it?
Yann Gourvennec
Head of Internet & Digital Media
http://orange-business.com
2. a footprint supporting business around the world
local support in 166 countries and territories
a seamless network covering 220 countries and
territories
3 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
3. 3 main points
why are communities on the
agenda?
– definition
– do all brands have
communities?
– community manager?!
doing digital: our experience
best practices
4 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
4. so you want to manage your
community?
1
5 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
5. the manifesto
6 some rights reserved CC - orange-business.com - Yann A. Gourvennec
somerights reserved - CC-2008 2010 - Orange Business Services - Yann A. Gourvennec
6. communities: the new paradigm…
7 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
7. 8 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
8. Where will you focus your digital marketing budget in 2009?
(in% of interviewees)
(December 2008 – 400 interviewees)
> http://www.permissiontv.com/pdf/ptv_survey_results.pdf
9 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
9. social media … and ROI
http://geekandpoke.typepad.com/
10 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
10. source:
ICT buyers …
vertical painpoints
IT security virtualization
use social media
are passionate about technology
annoyed by banners/ read blogs
marketing by interruption
turn to trusted technology
B2B resources
are part of ECOSYSTEMS
11 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
11. owning the world’s best kept secret?
12 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
12. the ICT ecosystem
OPINION ENTERPRISE
LEADERS Y
NEWS
OTHER BUSINESS
ENTERPRISE
UNITS
X
OTHER
ADMIN
REGIONS
OTHER WEB
SECTORS
CONTRACTORS
CONSULTANTS
RSS
FINANCIAL CONTROLER FEEDS
CONSULTANT
BUYER CLIENT TEAM LEGAL
BUSINESS UNIT
PARTNER
ENTERPRISE VENDOR
CONSULTANCY
VENDOR
13 TYPICAL B2B ECOSYSTEM
some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
13. where do we go from here?
14 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
14. blogs and WebTV: hundreds of experts
LinkedIn
Twitter
facebook
google
netvibes
15 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
15. Orange Business blogs
16 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
17. orange-business.tv: where we started from …
18 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
18. orange-business.tv business case
3 main ingredients
technological
editorial
production
19 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
19. best practice 1 on UGC
http://bit.ly/soceng
20 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
20. ROI, what ROI?
22 some rights reserved CC - Orange Business Services Yann A. Gourvennec
somerights reserved - CC-2009 2010 - Orange Business- Services - Yann A. Gourvennec
21. presence / engagement
23 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
22. ROI?
content generation
spice up IRL events
cheap
UGC motivation
leadership of opinion
links SEO global reach
breaking silos rss (dynamic)
nurturing talent
comments/discussions
24 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
23. Orange b2b label
•over 150 partnering websites on the French side
•budding community on the English side
25 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
24. my research on Bnet and elsewhere
http://resources.bnet.com/topic/yann+gourvennec.html
my personal research on the Web
http://visionarymarketing.com
http://visionarymarketing.wordpress.com
26 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
25. about Yann Gourvennec
since 2008, head of internet, orange business services
2005-06/2007, innovation principal, orange business services
2003-06/2005, alliance partner manager, france telecom
1999 – 2002 - director e-business: france telecom teleconferencing
services
1997 - 1999 – consultant, Internet, marketing & information
systems, cap gemini
1995-1997 – internet marketing consultant, unisys europe
1992-1995 – business systems manager, unisys europe
1988-1992 – business systems manager, unisys france
1985-1988 – account executive, philips France
my research available online at: http://visionarymarketing.com/
27 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec