The survey found that most TU BBA students read newspapers or watch TV for news, but TV viewership is slightly higher at 82.66% compared to newspaper readership at 77.33%. More male students (25.33%) do not read newspapers than female students (20%). While most students use both newspapers and TV for news, preference for TV alone at 24.66% is higher than newspapers alone at 21.33%, possibly due to the rise of 24-hour TV channels.

1. Dr. Gopal Thapa
Tribhuvan University
Email: thapazee@gmail.com

2.  To identify the students' preference of getting news
details
 To find out the students’ media preference

3.  Survey
 Population: TU BBA Students
 Sample unit: TU BBA students from:
▪ NCC, IMS, K&K, Everest, DAV
 Sample Size: 150 students
• Male 75
• Female 75
 Data collection tool : Questionnaire

4. Types Number Types Number
Daily 420 Bi-monthly 234
Half-weekly 23 Tri-monthly 510
weekly 2174 Quarterly 26
Fortnightly 399 half-yearly 70
Monthly 1934 Yearly 83
Bi-monthly 234 Total 5873

5. Language Number Urdu 4
Nepali 4067 Tibbati 2
English 427 Tharu 9
Nepali/English 990 Limbu 2
Hindi 21 Doteli 2
Newari 33 Tamang 6
Maithili 21 Rai 2
Bhojpuri 6 Others 279
Sanskrit 2 Total 5873

6. Television Station 34
Cable Station 88
Downlink Permission 88

7. Reading/Not
reading Male % Female % Total % male only
female
only
read
newspaper 56 74.67 60 80 116 77.33 37.33 40
not reading
newspaper 19 25.33 15 20 34 22.67 12.67 10
Total 75 100 75 100 150 100

8. 0
20
40
60
80
100
120
140
Male % Female % Total % male only female only
read newspaper
not reading newspaper

9. Television Male % Female % Total %
Male
only
Female
only
viwers 54 72 70 93.33 124 82.67 36 46.67
Not
viewing TV 21 28 5 6.67 26 17.33 14 3.33
Total 75 100 75 100 150 100

10. 0
20
40
60
80
100
120
140
Male % Female % Total % Male only Female only
viwers
Not viewing TV

11. News DetailNewspaper % TV % Both % None %
Male 26 34.66 21 28 26 34.66 2 2.66
Female 6 8 16 21.33 51 68 2 2.66
News Detail Newspaper % TV % Both % None %
Male 26 34.66 21 28 26 34.66 2 2.6
Female 6 8 16 21.33 51 68 2 2.6

12. 0
10
20
30
40
50
60
70
80
Newspaper % TV % Both % None %
Male
Female

13. Sex
More than
1 hr %
1/2 hr or
less % 1 hr or less %
Male 7 12.5 26 46.42 23 41.07
Female 9 15 27 45 24 40

14. 0
5
10
15
20
25
30
35
40
45
50
More than 1 hr % 1/2 hr or less % 1 hr or less %
Male
Female

15. Sex
More than 1
hr % 1 hr or less %
Male 23 42.59 31 57.4
Female 25 35.71 45 64.28

16. 0
10
20
30
40
50
60
70
More than 1 hr % 1 hr or less %
Male
Female

17. Sex Daily %
several
days/we
ek %
once a
week % chance %
Male 40 71.4 3 5.35 3 5.35 10 17.85
Female 31 51.7 7 11.66 5 8.33 17 28.33

18. 0
10
20
30
40
50
60
70
80
Daily % several
days/week
% once a week % chance %
Male
Female

19. Sex Daily %
several
days/we
ek %
once a
week % chance %
Male 35 64.8 3 5.55 2 3.7 14 25.92
Female 44 62.9 4 5.71 4 5.71 18 25.71

20. 0
10
20
30
40
50
60
70
Daily % several
days/week
% once a week % chance %
Male
Female

21. Sex Nepali % English % Both %
Male 31 55.4 16 28.57 9 16.07
Female 22 36.7 24 40 14 23.33

22. 0
10
20
30
40
50
60
Nepali % English % Both %
Male
Female

23. Sex Nepali % English % Both %
Male 34 62.96 7 12.96 13 24.07
Female 41 58.57 14 20 15 21.42

24. 0
10
20
30
40
50
60
70
Nepali % English % Both %
Male
Female

25.  out of total population (both males and females), 77.33% read
newspaper, whereas 82.66% of the total population are TV
'Viewers‘.
 Newspaper readership is lower than TV viewership
 The trend of newspaper readership among students is also alarming.
The data shows that 25.33% male students do not read newspaper at
all as compared to 20% females. Overall 22.66%
 After the proliferation of 24 hours TV channels, students'
preference of getting news details from TV, 24.66%, is higher than
newspaper, i.e. 21.33%. However, a significant number of
population, 51.33%, prefers using both medium for getting news
details.