The document outlines Adam White's internship goals and experiences with a student banking team during the summer of 2010, emphasizing valuable contributions to marketing and account opening efforts for college students across multiple universities. It discusses the techniques used to attract student accounts, highlights the impact of political changes on banking practices, and notes the variety of projects undertaken during the internship. The conclusion underscores the importance of networking, adapting services to consumer needs, and time management skills developed during the experience.

1. Student Banking Internship (RLPS)Adam WhiteSummer 2010

2. GoalsTo bring valuable information and creative ideas in a way that is in the best interest for the student banking team. Apply skills to real world applications and work situationsLearn about several different aspects and departments of the bankBuild relationships

3. Student BankingOn-CampusOff-CampusUCardBranch

4. A Day at The BranchAssisted in opening accounts for college students at different universities in Missouri and Kansas. (1st account- International Student)Used key selling tactics for each university to obtain accounts. Assisted in Marketing efforts at the universities (T-shirts, Prize Wheel).

5. Branch on campus!University CardSummer Orientation Setup (680 Checking Accounts)

6. No Branch on CampusTwo ATMs on campusTwo branches- Downtown Columbia(305 Checking accounts)

7. Branch on campus!ATM access on Campus(356 Checking Accounts)

8. Key Selling TacticsDifferent approaches at each universityFree Student Checking Account. (No minimum balance)Branch on campusFree Mobile Banking/E-Statements (Overdraft Charges)$125 Incentives offerSaves Time and Money (OCB, ATM Fees)

9. A Day In the OfficeVariety of different projectsBank Rankings 2010 report (Commerce ranked # 13)Social Media Banking ReportCompile weekly sales reports from universities Direct Check, Gift Card, (demographics) Email Marketing ReportStatement Messages regarding different universitiesInterviews/ Job shadows

10. Political Changes Affecting the Industry Card ActRestricts Marketing & Issuing Credit Cards on college campuses.

11. 21 and under must have co-sign unless shown proof of means to repay the cardKU2008- 336 SPC2010- 13 SPCFinancial Reform Bill(Durbin Amendment)Government will regulate the interchange fee associated with Debit or Prepaid cards issued by large banks

12. Visa & MasterCard currently charge around 1-2% of transaction amountCause: Banks will forced to charge fees on student checking accountsEffect: Students may revert back to cash and checks for payment options