How to build your digital presence - tips for attracting potential employers on LinkedIn!

2. WE WORK WITH EXCEPTIONAL TALENT IN
DIGITAL, TECHNOLOGY, MEDIA,
SALES & MARKETING

3. ABOUT XPAND
The Xpand Group is a specialist Digital, Technology, Media, Sales & Marketing recruitment agency. We
provide strategic talent acquisition services via offices in Sydney, Melbourne, Singapore, and Hong Kong
with further planned growth across Asia.
Our clients include many of the world's leading corporations, financial institutions, technology vendors,
systems integrators/consultancies, digital media companies, advertising & media agencies and exciting
start ups too.
Xpand traces its roots back to 1993 when we were a full service technology recruitment company. Since
2001 our focus has broadened to meet the shifting market dynamics around the convergence between
Digital and Technology.
Xpand today is a Digital, Technology, Media, Sales & Marketing agency that manages the full life cycle of
talent sourcing, attraction, engagement, recruitment and managed solutions. We exist in the center of this
ecosystem and are proud leaders and innovators in our sector. We are 60 passionate people working
across the APAC region.
We have even won awards for our specialisation in both Australia and Singapore, winning Seek’s “Most
Popular Recruiter” 6 years straight. In May 2015 we also won RCSA’s inaugural “Excellence In Candidate
Care” award.
As a wholly owned subsidiary of the ASX Listed Rubicor Group (www.rubicor.com.au), Xpand is part of one
of APAC’s largest recruitment groups.

4. AREAS OF SPECIALISATION
(Just a small amount of what we do…)
AREAS OF SPECIALISATION
(Just a small amount of what we do)
AREAS OF SPECIALISATION
(JUST A SMALL AMOUNT OF WHAT WE COVER)

5. We recognise that sourcing talent is only one facet of the recruiter and client
relationship. We want to negate the need for our clients to filter CVs at all by
providing high quality talent, always. Clear, honest and consistent communication
throughout the process is essential to foster a mutually beneficial working
relationship.
HOW WE DO IT
Working to Xpand’s “Candidate First” framework, our team is continually building a community of
APAC’s most talented professionals within their respective verticals. We value our connections deeply;
they are our product and give us our competitive advantage. We work hard to provide value to our
community through access to pertinent market intelligence and networking platforms, creating and
hosting industry thought leadership events; Xpand Education Series “X:ED”, and presenting interesting
jobs in exciting companies. For our customers, access to well qualified, engaged and driven individuals.

6. Our approach to candidate management under our “Candidate First” framework is defined by the
following key things;
Working to identify career ambitions, skills and experience, and matching these to roles in organisations
where there is strong cultural alignment to the candidate.
Clear communication, whether this is identifying new roles that meet their ambitions, or updating them on
progress with an ongoing application.
Continuous support, whether this is offering career guidance, managing feedback, assistance with
negotiation, resignation and on-boarding, or aftercare post-placement.
Providing a personalised service to each candidate based on their requirements and preferences
characterised by honesty, commitment and trust that evolves alongside their capabilities and ambitions.
CANDIDATE FIRST
APPROACH

7. WE’RE THE ONLY
RECRUITMENT BUSINESS TO
HAVE A DEDICATED
COMMUNITY MANAGER, WITH
A STRONG SOCIAL MEDIA
FOCUS

8. TALENT HUB
COMMUNITY &

9. LINKEDIN BASICS

10. SO, LINKEDIN…
?

11. HOW TO GET NOTICED ON LINKEDIN
BY RECRUITERS

12. Create a strong summary section – that’s your Unique Selling Proposition!
Contact details!
Create a strong headline – you have 120 characters under your name on your
profile to sell yourself
Put relevant keywords into the specialities
Write about all the jobs you’ve held (in the last 10 years at least)
Include universities/schools you’ve attended as well as any associations you
might belong to
If you speak any foreign languages or know some sought-after
technologies, mention them
Choose a professional photo !
List some tangible achievements – keep your profile concise but use bullet
points to highlights some specific achievements
YOUR PROFILE – THE BASICS

13. 1) Know How Boolean Search Works!
Did you know Recruiters use boolean search to pull up relevant LinkedIn profiles every day?
Action Steps: Review job postings you want to compete for in the near future, pick two to
three keywords recruiters will use to pull up relevant LinkedIn profiles and sprinkle those
keywords throughout your LinkedIn profile so you rank high in the search.
2) Tell Recruiters Who You Are!
Don't waste Recruiters’ time by making them guess who you are. Use your headline right
below your name to communicate who you are. Make sure to use one or more of your
keywords as you introduce yourself. This is where you make your first impression, so make
it count!
!
3) Wow Recruiters With Your Summary!
Write in first person if possible. The summary is the most important section of your LinkedIn
profile so make sure to spend some time to write it well.
I'm a certified (insert one of your keywords here) with X years of experience in (insert one of
your keywords here). My expertise lies in (insert your keywords here) developed through
(mention how you developed your expertise). Proficient in: (list any software, skills, etc. that
you're proficient in).
GOING A STEP FURTHER

14. 4) Validate Your LinkedIn Profile !
Validate your LinkedIn profile by getting solid recommendations from people who have
worked with you in the past in some capacity.
5) Quantify Your Results!
Make sure to quantify your results under experience section for your current role and for
every job you had in the past if possible.
!
6) Establish Thought Leadership!
Start writing articles on your topic of expertise through LinkedIn's publishing platform.
Establish thought leadership through writing high quality articles your readers / peers can
benefit from right now. Show recruiters you're an authority on your topic and you'll never
have to worry about your next job!!
!
7) Engage with Recruiters on LinkedIn Groups!
Join industry or job specific groups on LinkedIn. You'll find many Recruiters hang out on
those groups sharing jobs and at times posting content related to your industry or the jobs
they're recruiting for.
GOING A STEP FURTHER

15. WHO WANTS TO COME
UP AND SHOW US THEIR
LINKEDIN PROFILE?
NOW IT’S YOUR TURN

16. HOW WE USE LINKEDIN
?

17. Q&As

18. 1) Try to always reply to InMails you receive, even if it’s to say no thanks, or not interested
2) Include your contact details in your profile
3) Create yourself a couple of search alerts on a few relevant job boards: just to stay on
top of what going on, and take a few minutes
4) Looking for a job can take a bit of time, so make you life easier and make that an
ongoing exercise: networking, keeping an eye on what’s out there, meet a few
Recruiters for a coffee from time to time, etc
5) Make sure you all connect with each other in this room and with us…
6) Connect with the people you have worked for, with, your friends from college/uni,
people you meet professional and socially if that’s relevant
7) LinkedIn is not Facebook…
8) Don’t put a picture of you and your dog as your profile picture (true story)
9) You can link your Twitter and LinkedIn accounts to automate your posts
10) You can message people for free that you share a group with
11) DO NOT lie
FREE TIPS! J

19. NOW, WHO WANTS TO
WIN A IPAD MINI?
REFERRAL SCHEME

20. IF YOU’D LIKE TO KNOW MORE…
Matthieu Pirouelle
Country Manager – Hong Kong
D: +852 3579 4628
M: +852 9134 8429
E: matthieu.pirouelle@xpand.com.hk
W: www.xpand.com.hk
T: @xpandhongkong