PRODUCT POSITIONING STATEMENT
Stripe is FOR for developers, makers, and creators.

WHO WANT/NEED to accept and manage online payments.

And Stripe IS AN easy to use tool for online business.

THAT PROVIDES simple and elegant integration under 5 min.

UNLIKE Paypal, Stripe GIVES complete control over the checkout experience
STRIPE’S RANKING IN THE WORLD
KEY TO SUCCESS
Tools for merchants, information on how to open franchises, etc. creating a
different community experience that strengthens Stripe’s relationship with the
merchant.
Leverage efficiencies in both its volume-related, variable expenses and fixed
discretionary spending, to improve upon Stripe’s rate, or the amount Stripe
keeps from each payment made using its platform.
Leveraging social e-commerce. Stripe has partnered up with Facebook and
Twitter and offered value by removing barriers between discovery point and
purchase point.
Educating the merchants that Stripe isn't not only a tool for payments but also
helps the merchant gather and track vital data for business success.
More partnerships with mobile wallets in Europe like YoYo.
MISSION STATEMENT
Helping to expand the “GDP of the Internet!
Available In 25 Countries
Most Recent Funding $100M on Jul, 2015
Shockingly easy to use. No merchant accounts, 

no gateways, no hidden fees.
WHAT, HOW AND WHY
▸ What We Do: Allow individuals and businesses to accept payments over
the Internet.
▸ How We Do It: Their unique software
▸ Why you should use Stripe. Because:

Secure

Portable

Great API 

Portability



It is the result of using Stripe.
WHAT IS THE REAL “WHY”?
Why Should I Use Stripe?

How can Stripe paint a picture to inspire merchants
beyond profit to differentiate the business to boast
profits?
Ariella V. Young
T: @ v_ariella
E: ariellayng@me.com

Stripe

  • 2.
    PRODUCT POSITIONING STATEMENT Stripeis FOR for developers, makers, and creators.
 WHO WANT/NEED to accept and manage online payments.
 And Stripe IS AN easy to use tool for online business.
 THAT PROVIDES simple and elegant integration under 5 min.
 UNLIKE Paypal, Stripe GIVES complete control over the checkout experience
  • 3.
  • 4.
    KEY TO SUCCESS Toolsfor merchants, information on how to open franchises, etc. creating a different community experience that strengthens Stripe’s relationship with the merchant. Leverage efficiencies in both its volume-related, variable expenses and fixed discretionary spending, to improve upon Stripe’s rate, or the amount Stripe keeps from each payment made using its platform. Leveraging social e-commerce. Stripe has partnered up with Facebook and Twitter and offered value by removing barriers between discovery point and purchase point. Educating the merchants that Stripe isn't not only a tool for payments but also helps the merchant gather and track vital data for business success. More partnerships with mobile wallets in Europe like YoYo.
  • 5.
    MISSION STATEMENT Helping toexpand the “GDP of the Internet! Available In 25 Countries Most Recent Funding $100M on Jul, 2015 Shockingly easy to use. No merchant accounts, 
 no gateways, no hidden fees.
  • 6.
    WHAT, HOW ANDWHY ▸ What We Do: Allow individuals and businesses to accept payments over the Internet. ▸ How We Do It: Their unique software ▸ Why you should use Stripe. Because:
 Secure
 Portable
 Great API 
 Portability
 
 It is the result of using Stripe.
  • 7.
    WHAT IS THEREAL “WHY”? Why Should I Use Stripe?
 How can Stripe paint a picture to inspire merchants beyond profit to differentiate the business to boast profits?
  • 8.
    Ariella V. Young T:@ v_ariella E: ariellayng@me.com