Snapchat was created in 2011 by Evan Spiegel and Bobby Murphy as a more fun and personal way to communicate on mobile through ephemeral photos and videos. Usage grew rapidly, reaching over 50 million daily views by the end of 2012. In 2013, Snapchat introduced Stories, which allow Snaps to be viewed in a threaded narrative. Today, over 1 billion Snaps are viewed in Stories daily. Snapchat has since added additional features like Chat, video chat, and location-based collaborative Stories. The document provides an overview of Snapchat's key features and how various brands, celebrities, and organizations are using the platform.