The document discusses trends in digital payments in Greece. It notes that while banking and payments have changed significantly, Greece still has a high percentage of people who have never used the internet or cards. The document then analyzes data from surveys on card usage in Greece, finding that many prefer cash but cards are used more for online versus in-store purchases. It also summarizes the types of products and services purchased online versus in physical stores. Finally, it suggests some solutions like mobile/e-commerce tools that First Data can provide to help address the needs of the Greek market.

1. © Copyright 2014 | First Data Corporation
Digital Payments Evolution
Espen Tranoy
Managing Director, First Data Hellas
October 2014

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Changing World

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The banking and payments evolution
It has changed a lot

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Or has it?

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How is it changing (trends)

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Bank mergers and acquisitions

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systemic
banks
competing for
the clients
Bank mergers and acquisitions

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What are they competing for?

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The current environment
11 million people
13 million cards
Economically active ~ 4.8 million
2 accounts per person

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Framework developments
European commission scrutiny of interchange
January
2014
January 2015

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What needs to be done

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Greece has one of the highest rates of people who have never used the internet, at 42% in 2014

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Greece
Number of card payments per inhabitant/year
Sources: ECB and the ECB’s Statistical Data Warehouse
Notes: data for 2000 not available for Bulgaria, Luxenbourg and Slovakia, 2001 data used instead; data for 2000 and 2001 not available for Spain, 2002 data used instead; changing composition in the case of EU and euro area figures

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Survey: 2014 by Millward&Brown for First Data Hellas
54
38
17
7
DO NOT NEED IT
PREFER CASH TO
BETTER CONTROL
EXPENSES
DIDN’T HAVE THE CHANCE/DIDN’T BOTHER
DON’T FEEL SAFE TO USE IT
40
37
17
13
DO NOT NEED IT
PREFER CASH TO
BETTER CONTROL
EXPENSES
AFRAID OF OVER SPEND
& LOSE CONTROL
DON’T WANT TO HAVE DEBTS
Why not a card?
Debit card
Credit card

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Why card?
46
24
19
7
4
DON’T HAVE TO CARRY CASH
WHEN I FORGET/DON’T HAVE TIME TO GO TO ATM/TO GO TO THE BANK EVERY NOW & THEN
FOR ON LINE PURCHASES
DON’T KNOW HOW MUCH MONEY I WILL NEED TO WITHDRAW FROM BANK IN ADVANCE
ATTRACTIVE REWARD/PAY
BACK SCHEME
30
28
14
11
9
DON’T HAVE TO CARRY CASH
TO HAVE INSTALMENTS/FOR
INSTALMENTS ON LARGE
AMOUNTS
FOR ON LINE PURCHASES
ATTRACTIVE REWARD/PAY BACK
SCHEME
DON’T KNOW HOW MUCH MONEY I WILL NEED TO WITHDRAW FROM BANK IN ADVANCE
Debit card
Credit card
Survey: 2014 by Millward&Brown for First Data Hellas

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Usage of cards for online vs. physical store purchases
87%
5%
8%
Pre-paid card
8%
55%
37%
Credit card
14%
51%
35%
Debit card
Online
Physical
Both
87%
55%
51%
Survey: 2014 by Millward&Brown for First Data Hellas

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Products/Services purchased
67
62
22
13
5
2
47
11
47
29
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5
APPAREL/FOOTWARE/COSMETICS/
DUTY FREE
FIXED COSTS/ DOCTORS
HOUSEHOLD APPLIANCIES
ENTERTAINEMENT/LEISURE
TRAVELLING & ACCOMMODATON
OTHER
57
40
52
13
6
2
40
10
39
41
38
8
Online
Physical
Debit card
Credit card
Survey: 2014 by Millward&Brown for First Data Hellas

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Then came Apple Pay…..

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What is missing is……….

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What is missing is……….

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How can we help?

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Solutions
Pogo
Clover
E-Couponing
Mobile/e- commerce
Insightics
Gyft
Perka

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Thank you!