This document is a presentation on strategic management, outlining its definition, benefits, disadvantages, and core elements such as environmental scanning, strategy formulation, implementation, and evaluation. It highlights the importance of strategic management in guiding corporate decisions to achieve long-term objectives. The conclusion emphasizes the relationship between strategic management and organizational direction.

1. 1

2. A
PRESENTATION
ON
Strategic Management
Stream :- MAM SEM – I
Subject :-Business Communication
Prepared By :- 1) Janvi H. Dhorajiya
2)Sophia S. Dodhiya
3)Harita S. Gami
Submitted To :- Shabana Ma`am
(ASS. Professor in Smt. Shantaben Haribhai Gajera
MBA Mahila College )
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3. STRATEGIC
MANAGEMENT
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4. INDEX
• Introduction………………………………………………...5
• Definition……………………………………………………..6
• Benefit of SM……………………………………………….7
• Disadvantages………………………………………………8
• Basic element……………….…………………….9 to 28
• Conclusion…………………………………………………29
• Bibliography……………………………………………….30
4

5. INTRODUCTION
• The set of managerial decisions and actions
that determines the long-run performance of
a corporation.
• Art & science of formulating, implementing,
and evaluating, cross-functional decisions that
enable an organization to achieve its
objectives.
5

6. DEFINITION
Strategic management analyzes
the major initiatives taken by a
company's top management on
behalf of owners, involving
resources and performance in
internal and external
environments. ...
6

7. Benefits of Strategic Management
Clearer sense of strategic vision
Sharper focus on what is strategically
important
Improved understanding of rapidly
changing environment
7

8. • The Future Doesn't Unfold As Anticipated
• It Can Be Expensive
• Long Term Benefit vs. Immediate Results
• Impedes Flexibility
Disadvantages
8

9. Environme
ntal
scanning
Strategy
formula
Strategy
implementa
tion
Evaluation
and control
Basic Elements of SMBasic Elements of SM
9

10. 10

11. 1.Environmental scanning
• Its is the monitoring evaluating, and
disseminating of information from the
external and internal environments to
key people within the organization.
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12. Environmental scanning
Its main purpose is to identify external and
internal elements then will determine the
future of the corporation.
The simplest way to conduct environmental
scanning is through SWOT Analysis.
12

13. Internal Environment
• Consists of variables that are within
the organization itself.
• They are the strengths and weakness
of the corporation.
• They include corporation, structure,
culture and resources.
13

14. External Environment
Consists of variables that are outside the
organization.
These refer to the opportunities and threats.
14

15. 2. Strategy Formulation
It is the development of long range plans.
Its includes defining corporate mission,
specifying achievable objectives, developing
strategies and setting policy guidelines.
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16. MISSION
The purpose or reason for the corporation’s
existence.
It tells who the company is, what they do as
well as what they’d like to become.
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17. The end results of planned activity. They state
WHAT is to be accomplished by WHEN. They
should be quantified,
if possible Should be specific, measurable and
obtainable.
OBJECTIVES
17

18. Strategies
Its states how the corporation will achieve its
mission and objectives.
18

19. VISION
It is descript of something in future.
An organizational charter of core values and
principles.
A puller into the future.
19

20. Policies
Its is a board guideline for
decision making that links the
formulation of a strategy with
its implantation.
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21. 3. Strategy implementation
It is a process by which strategies an
policies are out put into action through
the development of programs, budgets
and procedures.
Sometimes referred to as operational
planning.
21

22. Programs
It is statement of the activities or steps needs
to accomplish a single use plan.
It makes a strategy action oriented.
22

23. Budgets
It is statement of a corporation`s programs in
terms of dollars.
It lists the detailed cost of each program.
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24. Procedures
Sometimes termed as Standard Operating
Procedures (SOP)
It is a sequential steps or techniques that
describe in detail how a particular task or job
is to be done.
24

25. 4.Evaluation and Control
• It is a process in which corporate activities and
performance results are monitored so that
actual performance can be compared with
desired performance.
25

26. Performance
It is the end result of activities.
It includes the actual outcomes of the strategic
management process.
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27. Triggering Events
It is something that acts as a stimulus for
a change in strategy.
27

28. Conclusion
• Strategic management provides overall
direction to the enterprise and is closely
related to the field of Organization Studies. it
entails specifying the organization's
objectives, developing policies and plans
designed to achieve these objectives, and
then allocating resources to implement the
plans.
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29. Bibliography
• http://en.wikipedia.org/wiki/Strategic_manageme
• http://www.businessdictionary.com/definition/str
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