Street art has increasingly met the market as its techniques like stencils, wheat pasting and murals have been adopted by corporations in advertising. Once seen as rebellious, street artists like Banksy and Shepard Fairey have seen their work promoted for commercial purposes. New technologies like projections, QR codes and augmented reality provide both street artists and companies novel ways of interacting with public spaces, sometimes blurring the lines between street art, promotion and advertising.

1. Street Art Meets the Market
ROBERT STRIBLEY – INFORMATION ARCHITECT | CONTENT STRATEGIST

2. Prologue

3. What began with James Naismith and a peach basket
2

4. Now, looks like this

5. Whereas, once we thought of musicians like this

6. Now, we expect spectacle

7. Similarly, this used to be a book

8. Now a book comes with a campaign, a blog, an app, even a trailer
Trailer for Stephen King’s book Under the Dome

9. The same thing has happened with street art

10. The Art

11. Tagging
Know Your Street Artists: TAKI 183

12. Tagging
Know Your Street Artists: Chaka aka Daniel Ramos

13. Tagging
Know Your Street Artists: Moustache

14. Stencils
Know Your Street Artists: Banksy

15. Wheat Paste
Know Your Street Artists: Gaia

16. Wheat Paste
Know Your Street Artists: Swoon

17. Wheat Paste
Know Your Street Artists: Shepard Fairey

18. Murals
Know Your Street Artists: Os Gémeos + Blu

19. Murals
Know Your Street Artists: Os Gémeos + Blu

20. Photography
Know Your Street Artists: JR

21. Photography
Know Your Street Artists: JR

22. Yarn Bombing
Know Your Street Artists: Olek

23. Mosaic
Know Your Street Artists: Invader

24. Not to forget:
•Sculpture
•Posters
•Scratchiti
•Green graffiti
•Moss graffiti
•Shadow chalking

25. Culture Jamming

26. Culture Jamming
Know Your Street Artists: Poster Boy

27. Culture Jamming

28. Culture Jamming

29. Culture Jamming

30. Banksy on Advertising 2

31. But how do you tell the difference between street art and
advertising, when increasingly, they look the same?

32. The Market

33. Piracy? Or Product?

34. Stencil / Time Warner Cable

35. Stencil / Coke Zero

36. Stencil & Green Graffiti / Domino’s Pizza

37. Stencil & Green Graffiti / Kenneth Cole

38. Tagging – Graffiti / Converse

39. Mural / Dewar’s Advertisement
Know Your Street Artists: Tats Cru 2

40. Mural / Humvee H3
Know Your Street Artists: Tats Cru 2

41. Graffiti / Culture Espresso Bar
2

42. Wheat Paste / Lacoste
Know Your Street Artists: King Adz

43. Wheat Paste / Vespa
2

44. Culture Jamming / Oliver Stone’s W movie

45. From there it gets murkier

46. Is he still an artist? – Shepard Fairey for Showtime

47. Art or promotion? – Banksy by Colossal Media

48. The Technology

49. Laser + Projection = L.A.S.E.R. Tag
Know Your Street Artists: Graffiti Research Lab

50. Laser + Projection = L.A.S.E.R. Tag
Know Your Street Artists: Graffiti Research Lab

51. Projection / Ads for Microsoft, WSJ, Marc Ecko & Remy Martin

52. Projection / VW
Know Your Street Artists: RETNA (Marquis Lewis)

53. market
street art
Projection / VW
Know Your Street Artists: RETNA (Marquis Lewis)

54. Projection / VW (with a little help from a MINI)

55. QR Codes + Stencils

56. QR Codes + Mosaic
Know Your Street Artists: Invader

57. QR Codes + Wheat Paste
Know Your Street Artists: Sweza

58. QR Codes + Poster / VMFA Advertisement
Know Your Street Artists: Colossal Media

59. Throwies + Tagging = Electro-Graf
Know Your Street Artists: James Powderly of Eyebeam & Graffiti Research Lab

60. What next?

61. Cell phone projectors

62. Holograms

63. Not to forget
• Augmented reality
• Robotic/animatronic public
sculptures
• Drones

64. What’s it all mean?

65. Street art is egalitarian
Anyone can do it

66. The market has adopted its methods for its own
purposes
The ability to afford advanced technology has sometimes
given the market the advantage

67. But as technology gets cheaper
And more ubiquitous
The playing field is leveled again

68. So we all have increasingly novel ways of interacting
with the environment and public spaces around us

69. What can we do with this stuff?
For art’s sake?
For the market’s sake?
Maybe even for both?

70. Thank You!