RACI

1. Oversees digital integration
initiatives to transition from
traditional to digital social
LEADERSHIP
Analyzes key metrics to draw
intelligence from social media
efforts and report effectiveness
(Return on investments)
MEASUREMENT
Determines content plans,
strategies and deployment of all
content through content
management systems
CONTENT Monitors and reports
stakeholder activity and
engages in a variety of
social systems
COMMUNITY
Focuses on social strategy and
integration across designated
activities, including marketing,
customer service, etc
STRATEGY
DEFINE ROLES AND RESPONSIBILITIES

2. AREA OF FOCUS
ROLES
Writer(s) Translator(s) Editor Subject Matter Expert Producer
Write Content R C C C A
Translate content C R C I A
Content Accuracy R R C A I
Content Completeness R R A C I
Content Quality R R C I A
Tone and Voice R R C I A
Digital Standards R R C I A
Final Approval C C C C R
RESPONSIBLE
R
The people who actually do the
work. One or more people can
be responsible
ACCOUNTABLE
A
The Approver. The person who
signs off on the work. Usually, only
one person is accountable
CONSULTED
C
The subject matter experts who are
consulted and sometimes contribute
to creating content
INFORMED
I
The people who are
informed when a deliverable
is complete.

3. RACI MATRIX EXAMPLE
Define functional and aesthetic needs
Assess risk
Define performance requirements
Create design
Execute construction
Approve construction work
PROJECT ACTIVITY & DELIVERABLES PM CONSULTANT ARCHITECT CONTRACTOR CLIENT
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Responsible Accountable Consulted Informed

4. Consultant
PMO
Role
#3
Role
#4
Role
#5
Developer
Administrative
Support
Business
Analyst
Role
#4
Role
#5
Project
Manager
Tech
Lead
Functional
Lead
SME
Project
Team
Members
Executive
Sponsor
Project
Sponsor
Steering
Committee
Advisory
Committee
Role
#5
A/C R/A
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C/I C/I C/I C/I
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R/A A/C A/C C
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R/A C C C
R/A C C C C
R/A I
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R/A R/A R/A R/A
R A A A
R/A C C C C
R/A I I I I
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PROJECT LEADERSHIP PROJECT TEAM MEMBERS PROJECT SUB-TEAMS EXTERNAL RESOURCES
INITIAL PHASE ACTIVITIES
Request review by PMO
Submit project request
Research solution
Develop business case
PLAN PHASE ACTIVITIES
Create project charter
Create schedule
Create additional plans as required
EXECUTE PHASE ACTIVITIES
Build deliverable
Create status report
CONTROL PHASE ACTIVITIES
Perform change management
CLOSE PHASE ACTIVITIES
Create feedback learned
Create project closure report
DELIVERABLES
RACI
CHART

5. C
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Proof of concept
Budget estimation
Logistics &
coordination
Deliverables and
progress tracking
Responsible Accountable Consulted Informed
TEAM MEMBER 1
Project Manager
TEAM MEMBER 2
Project Manager
TEAM MEMBER 3
Project Manager
TEAM MEMBER 4
Project Manager
TEAM MEMBER 5
Project Manager