sandra.chavez@accenture.com roger.turnau@accenture.com matthew.r.philip@accenture.com 1
STRATEGY
DEPLOYMENT
ALIGNING ACTION TO VISION
matthew.r.philip@accenture.com 2
HOSHIN KANRI: “STRATEGY DEPLOYMENT”
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ALIGNMENT ENABLES AUTONOMY
— adapted from Henrik Kniberg
Authoritarian-Conformist Innovative-Collaborative
Micromanaging-Indifferent Entrepreneurial-Chaotic
Autonomy
Alignment
Low High
Low
High
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DIVERGE-CONVERGE PATTERN
Set the
Stage
Close
Gather
Data
Generate
Insights
Decide What
to Do
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DIVERGE-CONVERGE PATTERN
Set the
Stage
Close
Gather
Data
Generate
Insights
Decide What
to Do
Experiment
Canvas
X Matrix
Postcards
from the
Future
Experiments
Board
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VISION: POSTCARDS FROM THE FUTURE
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VISION: POSTCARDS FROM THE FUTURE
July 28, 2021
Dear PSCU,
Greetings from 2021! We have become an award-
winning producer of innovative high-quality
market-leading products that delight customers
and are delivered efficiently in a fluid, frequent
flow of features. Our full-stack teams have broken
down silos, are empowered and engaged, and have
strategic alignment, transparency, and
collaboration.
Empowered and engaged people 
delivering customer-centric products 
fast, fluidly and frequently
Vision/“True North”
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X-MATRIX
The orientation
that informs all of
our decisions
Empowered and engaged people 
delivering customer-centric products 
fast, fluidly and frequently
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X-MATRIX
The results we hope
to achieve,
organizational
impact , outcomes
(lagging indicators)
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X-MATRIX
The guiding
policies that
enable us to
achieve the
results.
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X-MATRIX
The coherent
activities that we act
on to implement
change (experiments)
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X-MATRIX
Evidence that
the strategies
are working,
leading
indicators of
progress
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X-MATRIX
Correlation,
Coherence,
Contribution
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COLLABORATION AND CATCHBALL
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COHERENCE IN THE CORNERS
How well do the
elements
correlate with
each other?
Where do we
have strong
alignment? No
alignment?
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TACTICS BECOME EXPERIMENTS
For each Tactic,
we generate an
A3 Experiment
Canvas.
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Options Trying (2) Validated Key Result
Strategy 1
(limit=1)
Strategy 2
(limit=1)
Strategy 3
(limit=1)
Strategy 4
(limit=1)
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EXPERIMENTS POPULATE ROAD MAP STRATEGY BOARD
Experiments
linked to
outcomes
Each
item on the
board is an
experiment
canvas
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EXPERIMENTS BOARD + FLIGHT LEVELS = ALIGNED EXPERIMENTS AT EVERY LEVEL
=
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SOURCES AND RESOURCES
•https://availagility.co.uk/2016/02/05/what-is-strategy-deployment/
•https://www.leanability.com/en/blog-en/2017/04/flight-levels-the-organizational-improvement-levels/
•https://actineo.xyz/blog/talks-introduction-to-flight-levels-workshop/
•https://blog.crisp.se/wp-content/uploads/2016/08/Agile-Africa-keynote-Alignment-at-Scale.pdf
•https://mattphilip.wordpress.com/2020/01/31/flight-levels-and-metrics/

Strategy Deployment: Aligning Action to Vision