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Strategy  and  Management  in  an  
Informa1on  Rich  Environment
Pontus  Wadström
A  Real  Movement


Advectas  Business  Intelligence  Day,  20160414
Purpose  of  this  lecture
Contribute  with  new  ideas  
and  thoughts  on  
informa1on,  knowledge  and  
compe11ve  advantage
Agenda
•  Strategy  and  compe11ve  advantage
•  Management  and  aLen1on
•  Informa1on  and  knowledge

•  Conclusions
”  Strategy  is  the  determina0on  of  the  basic  long-­‐
term  goals  of  an  enterprise,  and  the  adop0on  of  
courses  of  ac0on  and  the  alloca0on  of  resources  
for  carrying  out  these  goals.  ”.
Chandler,  1962
1945  End  of  WWII
1973  Oil  crisis
1991  WWW
2001  IT-­‐bubble  bursts
Wadström,  2014
2008  Lehman  Brothers
1me
Big
 Best
Beau1ful
Fast
Wadström,  2014
Smart  as  a  Compe1tve  Advantage
Agenda
Exponen1al  Growth  of  Informa1on
Time
Value  of  
Informa1on
Amount  of
Informa1on
Satura1on  of  Informa1onal  Value
”…a  wealth  of  informa0on  creates  a  poverty  of  
a?en0on  and  a  need  to  allocate  that  a?en0on  
efficiently.”
Simon,  1971
Stable   
   

  vs. 
   

Dynamic


Aligned 








         

  vs. 

   















Adjusted


Correct 
                    vs.   



   
Graspable


 Wadström  et  al.,  forthcoming
Informa1on  Paradoxes  in  Managing
informa1on  vs.  intelligence
         20  % 

                                              Affects 


                                                80  %
Ac1vators
 Behavior
 Consequens
A
 B
 C
        80  % 

                 



                          Used 








     






                                              20  %
    Planning 



                       

               



                                                                                                      Learning
Braksick,  2007
Iden1fy  opportuni1es  
and  threats
”What  is  the  
challenge”
Analyze  and  define  the  
causes
”What  does  the  
challenge  really  look  
like?”
Generate  and  formulate  
alterna1ve  solu1ons
”How  can  we  adress  and  
measure  the  challenge?”
Decide  on  a  solu1on
”What  are  we  going  to  
do  to  manage  the  
challenge?”
Implement  and  realize  
chosen  solu1on
”What  ac0vi0es,  when,  who  
is  responsible?”
Evaluate  and  reflect  
upon  the  results
”What  consequenses  did  
the  solu0on  yield??”
Feedback  to  organiza1on  
and  adjust  for  the  future  
”How  can  we  imporove  for  
the  next  0me?”
Wadström  et  al.,  2016
Pontus  Wadström
        pontus@arealmovement.com
                +46760-­‐550010
                        arealmovement.com
                                #A_Real_Movement

        hLps://se.linkedin.com/in/pontuswadstrm
Thank  you  for  your  
1me  and  effort!

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Strategy and Management in an information rich environment - BI Day, Stockholm, 2016

  • 1. Strategy  and  Management  in  an   Informa1on  Rich  Environment Pontus  Wadström A  Real  Movement Advectas  Business  Intelligence  Day,  20160414
  • 2.
  • 3. Purpose  of  this  lecture Contribute  with  new  ideas   and  thoughts  on   informa1on,  knowledge  and   compe11ve  advantage
  • 4. Agenda •  Strategy  and  compe11ve  advantage •  Management  and  aLen1on •  Informa1on  and  knowledge •  Conclusions
  • 5. ”  Strategy  is  the  determina0on  of  the  basic  long-­‐ term  goals  of  an  enterprise,  and  the  adop0on  of   courses  of  ac0on  and  the  alloca0on  of  resources   for  carrying  out  these  goals.  ”. Chandler,  1962
  • 6. 1945  End  of  WWII 1973  Oil  crisis 1991  WWW 2001  IT-­‐bubble  bursts Wadström,  2014 2008  Lehman  Brothers 1me
  • 8. Smart  as  a  Compe1tve  Advantage
  • 10. Time Value  of   Informa1on Amount  of Informa1on Satura1on  of  Informa1onal  Value
  • 11. ”…a  wealth  of  informa0on  creates  a  poverty  of   a?en0on  and  a  need  to  allocate  that  a?en0on   efficiently.” Simon,  1971
  • 12. Stable      vs.   Dynamic Aligned          vs.   Adjusted Correct                    vs.     Graspable Wadström  et  al.,  forthcoming Informa1on  Paradoxes  in  Managing
  • 14.          20  %                                              Affects                                                80  % Ac1vators Behavior Consequens A B C        80  %                                          Used                                                  20  %    Planning                                                                                                                                          Learning Braksick,  2007
  • 15. Iden1fy  opportuni1es   and  threats ”What  is  the   challenge” Analyze  and  define  the   causes ”What  does  the   challenge  really  look   like?” Generate  and  formulate   alterna1ve  solu1ons ”How  can  we  adress  and   measure  the  challenge?” Decide  on  a  solu1on ”What  are  we  going  to   do  to  manage  the   challenge?” Implement  and  realize   chosen  solu1on ”What  ac0vi0es,  when,  who   is  responsible?” Evaluate  and  reflect   upon  the  results ”What  consequenses  did   the  solu0on  yield??” Feedback  to  organiza1on   and  adjust  for  the  future   ”How  can  we  imporove  for   the  next  0me?” Wadström  et  al.,  2016
  • 16. Pontus  Wadström        pontus@arealmovement.com                +46760-­‐550010                        arealmovement.com                                #A_Real_Movement        hLps://se.linkedin.com/in/pontuswadstrm Thank  you  for  your   1me  and  effort!