2. Growing up
2Crowdsourcing grows up
Area Initially Maturation
Idea generation Open suggestion box Campaigns and back-end
management
Focus areas Cost savings Wide variety of solutions and
insights
Gamification Points, leaderboards Multiple techniques to influence
outcomes
4. Initially…Social Suggestion Box
4Crowdsourcing grows up
Online
Suggestion Box
Tell us your idea
Submit
Social
Suggestion Box
20
9
An awesome idea
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amet, consectetur
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scelerisque felis sed.
Jane Smith
Great idea! Have you
considered adding…
Thanks! I like your thought…
Suggestion
Box
5. But we ran into problems
5Crowdsourcing grows up
Participation
not sustained
Ideas aren’t
realistic or
relevant
Ideas don’t
get attention
?
No plan to
evaluate,
select ideas
Social suggestion box shortcomings…
6. Addressing the shortcomings
6Crowdsourcing grows up
Campaigns Evaluate & Select
Answer a specific question Methodically determine
ideas to pursue
We needed to innovate…innovating…
7. Campaigns
7Crowdsourcing grows up
?
Sponsors
Senior executives with bona fide innovation needs
Questions
Well-formed questions that focus efforts
Timeboxed
Limit the duration to drive urgency and meet upcoming milestones
Selection
Establish the criteria for selecting ideas addressing the campaign
8. Evaluate & Select
8Crowdsourcing grows up
Evaluators
People entrusted by the business sponsors to assess ideas
Evaluation Criteria
Characteristics used to identify ideas’ strengths and weaknesses
Validation
Confirm idea fits internal requirements and beneficiaries’ needs
Selection
Establish the criteria for selecting ideas addressing the campaign
15. What motivates us?
15Crowdsourcing grows up
Intrinsic Extrinsic
Desire to act comes
from within
Desire to act is a response
to external stimuli
16. Extrinsic: increasing utility
16Crowdsourcing grows up
Gamification is a means of shifting the utility curve out
quantity of activity
valuederivedper
unitofactivity
In economics, individuals’ utility
curves describe the value they
receive from something.
Extrinsic motivation is a way of
increasing the value derived for
each unit of activity.
19. Lots of gamification techniques!
19Crowdsourcing grows up
1. Achievement
2. Appointment dynamic
3. Avoidance
4. Behavioral contrast
5. Behavioral momentum
6. Blissful productivity
7. Cascading information theory
8. Chain schedules
9. Communal discovery
10. Companion gaming
11. Contingency
12. Countdown
13. Cross situational leaderboards
14. Disincentives
15. Endless games
16. Envy
33. Privacy
34. Progression dynamic
35. Ratio reward schedules
36. Real-time vs. delayed mechanics
37. Reinforcer
38. Response
39. Reward schedules
40. Rolling physical goods
41. Shell game
42. Social fabric of games
43. Status
44. Urgent optimism
45. Variable interval reward schedules
46. Variable ratio reward schedule
47. Viral game mechanics
48. Virtual items
Sources: SCVNGR’s Secret Game Mechanics Playdeck, Techcrunch; Badgeville Gamification Wiki
17. Epic meaning
18. Extinction
19. Fixed interval reward schedules
20. Fixed ratio reward schedule
21. Free lunch
22. Fun once, fun always
23. Interval reward schedules
24. Levels
25. Lottery
25. Loyalty
26. Meta game
27. Micro leaderboards
28. Modifiers
29. Moral hazard of game play
30. Ownership
31. Pride
20. Four types of gamification
20Crowdsourcing grows up
Achievement
I work to attain
an objective
Recognition
My contribution
is acknowledged
Competition
I compete for a
limited number
of awards
Valuables
I want to secure
something of
value
Tailor gamification to reflect community culture and
desired outcomes…
