Strategies for Creating Fun, Effective and Engaging Employee Communications
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Get ready for a fresh take on employee wellness. You'll discover how to successfully reach and engage your employees via the power of creative communications. You'll receive a step-by-step blueprint for how to create communications, get staff involved, and receive approval from management for your vision. Plus, have access to two free eBooks with even more information - https://www.HopeHealth.com/reports
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Strategies for Creating Fun, Effective and Engaging Employee Communications
- 1. HopeHealth.com Strategies for Creating Fun, Effective, & Engaging Employee Communications Jen Cronin, Managing Editor
- 2. 4 Common Challenges in Promoting Health at the Workplace HopeHealth.com 1. Budget 2. Time & resources 3. Lack of participation and engagement 4. Under utilization
- 3. 6 Costly Practices of Traditional Wellness Programs HopeHealth.com 1. HRAs 2. Biometric screenings 3. Extrinsic incentives 4. Wellness portals 5. Coaching 6. Wellness vendor fees
- 4. HopeHealth.com • Overcomes these obstacles • Changes your perspective A Better Way
- 6. Prepare to Have Fun! HopeHealth.com Talk & work WITH employees not AT employees
- 7. HopeHealth.com Regular, positive communication with employees sends the message that you value employees as whole people. The Principles are Simple
- 8. HopeHealth.com Strengthens the employee- employer relationship. The Principles are Simple
- 9. Everyone wins – employees, employer, customers, clients, and/or patients The Principles are Simple HopeHealth.com
- 10. The Benefits Are Many HopeHealth.com Engages and excites employees
- 11. The Benefits Are Many HopeHealth.com Helps employees appreciate and understand the benefits you offer
- 12. Provides a way to update employees about company news and events HopeHealth.com The Benefits Are Many
- 13. The Benefits Are Many Fosters trust and openness HopeHealth.com
- 14. • Develop a communication strategy • Evaluate resources HopeHealth.com Where to Begin
- 15. Develop a Strategy Look at wants and needs from the employees’ perspective – not management’s. HopeHealth.com
- 16. Evaluate Resources HopeHealth.com • Cost • Time • Employee commitment
- 17. Set a Budget HopeHealth.com • Writing • Editing • Design • Implementation • Print – printing & mailing • Digital – web hosting fees & software costs (including subscriptions to cloud-based services)
- 18. Time HopeHealth.com Keep in mind the amount of lead time required for consistent, polished communications.
- 19. Employee Commitment HopeHealth.com • Determine the number of people who will need to be involved. • Break down the project into components. • Figure out manageable time periods for each task
- 20. HopeHealth.com 5-Person Employee Communication Team Monthly 8-Page Newsletter Action No. of Team Members Time Planning of content 5 1-2 hours Research 2 4-6 hours Writing & editing of content 2 8-10 hours Medical review by experts 1 3-5 days Layout & design of content 1-2 6-8 hours Proofreading & link checking 1-2 8-10 hours Project Manager 1 20-25 hours Distribution 1 2 hours Wrap up and review of employee feedback 5 1-2 hours
- 21. HopeHealth.com Employee Communications… To Outsource or Do Insource? Here’s how to decide. Outsource In-House You have limited staff time available to dedicate to communications. You need ready-to-use content that has been vetted, written for a consumer audience, and medically-reviewed. You want the confidence of knowing the communications you send are done by an organization specializing in employee concerns and issues. You want a professional team of writers and editors to conduct interviews, use credible sources for research, write, and edit your content. You want a multi-media approach (newsletters, posters, brochures, blogs, videos, and/or social media, etc.), but lack the skills to deliver. You seek the confidence of having seasoned professionals handle all of the details for you. You have an in-house design and communications team that can assist with your communications. You have writing and editing experience, and feel comfortable in this role. You have access to a medical review team to review all medical information. You have a dedicated project manager or team to handle the day-to- day duties and distribution of the content. You know exactly what you want and have a strategy. You have a generous budget for producing your communications. You have a seamless distribution system in place at your company.
- 22. • Know your audience • Create schedule • Plan content • Determine formats • Repurpose content • Create an editorial calendar • Craft content • Design • Distribute HopeHealth.com The Nitty Gritty of Content Creation
- 24. Know Your Audience Create content in partnership with employees HopeHealth.com
- 25. Know Your Audience Offer relevancy & respect HopeHealth.com
- 26. Customize content for your culture HopeHealth.com Know Your Audience
- 27. HopeHealth.com • Physical wellbeing • Emotional/mental wellbeing • Financial wellbeing • Community wellbeing • Career wellbeing Address Employees As Whole People
- 28. Create Content in Partnership with Employees HopeHealth.com • Feature employee success. • Hold mini-focus groups. • Use employees as topic experts. • Ask for feedback.
- 29. Offer Relevancy and Respect HopeHealth.com • Ask, “Why would an employee want to read/view this? • Offer short articles, tips, and information with links to addition content online. • Remember that people are motivated in different ways.
- 30. Customize Content For Your Culture HopeHealth.com • Free, generic content is not specific to your organization. • Employees are not part of creating it. • It lacks company branding. • It may not be accurate.
- 31. Create an Editorial Calendar HopeHealth.com Determine how often you want to communicate with employees.
- 32. Create an Editorial Calendar HopeHealth.com Keep in mind that you need to include scheduling for communications in different formats & distribution.
- 33. Content Planning HopeHealth.com • Think seasonally and seasons of life. • Consider company events and important deadlines. • Plan for the unforeseen.
- 34. Determine Relevant Media for Your Audience HopeHealth.com • Newsletters • Posters • Email & Texts • Blogs • Social Media • Videos
- 35. Your Newsletter HopeHealth.com • Ownership • Familiarity, brevity & focus • Relevancy & ease-of-use • Regularity • Inexpensive • Multi-media friendly • Production • Customization
- 36. Repurpose Content HopeHealth.com • Allows you to get out messages several times in different ways. • Use newsletter content throughout the month on posters and social media, and in emails & texts.
- 38. Employee- Volunteer Powered HopeHealth.com • Ask employees for help. • Provide a forum, structure, tools, and working philosophy that makes participation natural, time commitment minimal, and experience rewarding.
- 39. 6 Ways to Unlock the Talent & Energy of Employees HopeHealth.com 1. Sell the purpose 2. Provide structure & autonomy 3. Empower 4. Mastery 5. Social connections 6. Celebrate & acknowledge
- 40. Wellness & Wellbeing Programs Need Not Be Expensive HopeHealth.com • Focus on social engagement – relationships, events achievement, & support • Access free resources – at work, in the community, at the state level, and from the federal government & national organizations
- 41. Evaluate Efforts Using “ROAR”* HopeHealth.com • Return • On • Allocated • Resources *Michael O’Donnell, president and editor in chief, American Journal of Health Promotion
- 42. HopeHealth.com • Feeling great • Helping other people feel great • Utilization of assets • Participation *Michael O’Donnell, president and editor in chief, American Journal of Health Promotion Evaluate Efforts Using “ROAR”*
- 43. HopeHealth.com • Figure out how much you could save • Form a small group • Recruit employee volunteers • Use an editorial calendar • Evaluate available resources • Evaluate media • Use ROAR Action Steps to Consider
- 45. Contact Information • Jen Cronin, Managing Editor • jcronin@HopeHealth.com • 616.610.2546 • HopeHealth.com • blog.HopeHealth.com HopeHealth.com