Adrian Wiggins

   Pure & Applied
Adrian Wiggins

    Pure & Applied



Information Architect
Siobhan Toohill



GM, Corporate Responsibility
      & Sustainability
Siobhan Toohill




  Board Member
Siobhan Toohill




  Board Member
We’re not
Service Designers.
We’re married.
@pureandapplied

@verdantflaneur
Venn
       Diagrams
Venn
               Diagrams


       Ahead
One night,
over dinner...
Place   Interaction
Urban Informatics
Place   Interaction
Place            Interaction



        Technology
Place                Services



        Technology
Place   Services
Creating better
 places to be
1960
1961
1971
2010
1977
106: Positive Outdoor Space
1980
1995
1996
2006
Thesis 15
Everyware acts at the scale of the
street and of public space in general.
2011
2009
2009
Asymmetrical


Service
Provider
Symmetrical
Symmetrical
Symmetrical
2010
2010
• User-centred
• Co-creative
• Sequencing
• Evidencing
• Holistic
Better Places
Urban Design   +   Sustainability
                                        To Be
Environmental impact

                +
           Our people

Our suppliers, partners, customers,
     investors & government

         Our community
Better Places
Urban Design   +   Sustainability
                                        To Be
Better Places
Urban Design   +   Sustainability
                                         To Be




                    Service Design
54 years
“   We used to just sell
    houses and land.

Now, people are buying into
      a community.
                           ”
Employee Consultation
 •   ExCo interviews

 •   Steering Committee
     n=12

 •   Workplace Performance Survey
     n=300

 •   Aspirational & work style workshops
     n=160

 •   Change champions network
     n=20
Community Development


  Service
 Initiator
Adam and Jackie
                               “We love the concept of
                               community gardens,
                               where residents will
                               grow fresh vegetables
                               and herbs.”




Weekend Australian, April 30
1. Enhance    liveability

2. Create   opportunities for economic prosperity

3. Foster   environmental responsibility

4. Embrace    design excellence

5. Demonstrate     visionary and strong governance
Products   Services
Services   Sustainability
Services                    Sustainability




Distributed   Collaborative       Creative
 Systems       Networks         Communities
2009
2010
Can Service Design
help create places that enable
people to create communities?

Creating Better Places To Be