Strategic Planning for International Marketing

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This document discusses strategies for entering new markets including developing a competitive strategy focused on differentiation or positioning, considering a location strategy of diversification, concentration or stand-alone attractiveness, and implementing entry methods while accounting for strategic importance, synergies and glocalization. It also warns of the "not-invented-here" syndrome.

Business

plan competitive strategy, location, segmentation

implement entry, structure, control, advertising

glocalization Uniformity in elements that are strategic and localization of necessary tactical elements

This is a Case Study of a Strategic Plan we did for a Charity in the southwest U.S.. Posting this to show people an example of what this looks like, and to demonstrate that they can do it themselves instead of paying for a consultant. For larger charities, professional consultants may make sense, but for the smaller ones, a smart Board Member and some volunteers can probably do this. This is based off our own Strategy Methodology for Small Businesses.

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