The document outlines a workshop on strategic design held at the 2015 IXDA Munich event, focusing on enhancing an organization's innovation and competitiveness through a holistic understanding of systemic challenges. It discusses the design process, tools for brainstorming and problem-solving, and emphasizes the importance of engaging all stakeholders in the design journey. Additionally, it addresses the specific challenges faced in bike-sharing systems and proposes potential solutions to improve user experience.

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Grace Ascuasiati
Psychology + Marketing research
Design research + Strategic design

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Workshop facilitation

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Strategic design
Is the application of design process
to increase an organization’s innovative
and competitive qualities.
It focuses on the "big picture" systemic
challenges.
To deliver more complete and resilient solutions.

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Workshop
A meeting at which a group of people engage in
intensive discussion and activity on a particular
subject or project.

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Strategic design workshops
Facilitating
engagement
through intensive
discussion and
activity
to increase an organization’s
innovative and competitive
qualities.
Focus on "big picture" systemic
challenges.
Deliver more complete and
resilient solutions.

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Why?
Holistic understanding To involve
everyone in the design process

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How?
With a process, tools and What How

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1
2
3
Challenges
Defining & scoping
the problems
Ideas
Proposing solutions
Facts
User research
The process

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The tools
Create choices Make choices
Defer Judgement
Divergence Convergence

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The tools
Divergence Convergence
Quantity
Freedom
Instinctive
Childish
Imaginative
Quality
Disciplined
Intelectual
Adult
Criticism

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Attractiveness
Effort
home
page
login
number
porting
App
ecommerce

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Attractiveness
Effort
Do it right away
Delegate
Plan to do ASAP
Must have
Could have
Should have
Postpone
Won’t have

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< | >
< | >
1
2
3
Facts
Challenges
< | >
Ideas
The process & The tools

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The tools
Boosting creativity

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The tools

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Substitute
Combine
Adapt
Modify
Put to another use
Eliminate
Reverse

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The tools

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Let’s rock!

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People love bike sharing. Being able to jump
on a working bike anytime, anywhere is
ultimate freedom and peace of mind. No
storage or repair needs, no hassle.
However, a lot of bikes don’t seem to work
as they should. The more you use the
system, the worse it gets.
Bike sharing services

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Facts
Relevant pieces of information
#not ideas #sometimes questions
The system is not an
option for regular
commuting during
peak hours because it
takes time to find a
bike that is not broken.

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Challenges
Scoping the problem in a generative format
#not ideas #sometimes questions
How might we support
commuters in finding
a good bike when they
need one?

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How might we
support commuters
in finding and a
good bike when they
need one?
How might we
increase usage
during commuting
hours?
How might we
differentiate good
bikes from broken
ones?
Why?
What is
stopping us?

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Ideas
A solution to a challenge
#all sorts of them
Commuting
reservation: Bikes can
be booked 30 min in
advance at an
additional small fee.

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Visualization and refinement
What next?

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The tools
#closure is important #storytelling

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How do I use all of this?
Finally…

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• Detailed design briefing
• List of clear constraints
• Stakeholder commitment
• Knowledge for future projects
Some take aways

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Thank you.