Download as PDF, PPTX
Uploaded byDesignit
The Fixers Movement - New, Emerging Consumer Behaviour
The document discusses the rise of the fixers movement, emphasizing the shift in consumer behavior towards repairing items instead of discarding them due to planned obsolescence and disposability. It highlights initiatives like repair cafés and iFixit, which encourage community-driven repairs and DIY solutions, promoting sustainability and empowerment. This global trend presents opportunities for innovation in product design by addressing user demands for longevity and repairability.
More Related Content
Similar to The Fixers Movement - New, Emerging Consumer Behaviour
The Fixers Movement - New, Emerging Consumer Behaviour
- 1. The Fixers Movement Part01 © 2014 Say good morning to Designit! Friday Breakfast Week 19_CPH Image: Wreck-It Ralph by Walt Disney Animation Studios
- 2. Friday Breakfast Week19_CPH © 2014 Say good morning to Designit!
- 3. Part 01 The FixersMovement New, emerging consumer behaviour • The habit of repairing things got lost. • Short life expectancy of new products • Almost planned obsolescence • Cheaper to buy a new one than to get it fixed. • Counter-consumer-movement rising • Doesn't oppose consumerism but throwaway-ism. • Mitigate planned obsolescence • To repair is also to empower people to fix their own possessions • Connected to ‘Makers movement’ and ‘Pro-sumers’ http://www.domusweb.it/en/design/ 2012/10/02/amplifying-the-fixers- movement.html Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!
- 4. Part 01 Repair Café ! Whatdo you do with a chair when the leg has come loose? With a toaster that no longer works? Toss it? No way! Repair it at the Repair Café • Initiated by Martine Postma in 2007. • Sustainability on local level • 2009, First Repair Café in Amsterdam • 2012, The Repair Café Foundation. Since 2011, the foundation has provided professional support to local groups in the Netherlands and other countries wishing to start their own Repair Café. ! repaircafe.org/about-repair-cafe/ Friday Breakfast Week 19_CPH © 2014 Say good morning to Designit!
- 5. Part 01 Friday BreakfastWeek 19_CPH © 2014 Say good morning to Designit! iFIXIT ! Do-it-yourself Apple laptop repair guides viewable online or as PDF documents with photographs to augment the instructions. • http://ifixit.org/ • Consumers take the repair pledge Payoff: Repair is noble!
- 6. Friday Breakfast Week19_CPH © 2014 Say good morning to Designit!
- 7. Friday Breakfast Week19_CPH © 2014 Say good morning to Designit!
- 8. Friday Breakfast Week19_CPH © 2014 Say good morning to Designit!
- 9. Part 01 © 2014Say good morning to Designit! Why is this interesting? ! • Global, growing trend • New user behaviours, expectations, and demands • Opportunity space • Impacts the way we design new products • Problems are opportunities in disguise! ! Let’s fix it! Friday Breakfast Week 19_CPH Image: Wreck-It Ralph by Walt Disney Animation Studios