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22@ Barcelona - Economic activity analysis (2015)

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The report collects and analyses all the available information on the overall economic activity of district 22@, with special attention to knowledge-intensive sectors.

Published in: Economy & Finance
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22@ Barcelona - Economic activity analysis (2015)

  1. 1. 22@ Barcelona22@ Barcelona Economic activity analysisEconomic activity analysisy yy y June 2015
  2. 2. 22 1 METHODOLOGY 2 BUSINESS CONTEXT 3 WORKERS 4 5 BUSINESS ACTIVITY BUSINESS ENVIRONMENT 6 ANNEX
  3. 3. 33 1 CONTEXT 1.  METHODOLOGY1.  METHODOLOGY1.  METHODOLOGY1.  METHODOLOGY 2 OBJECTIVES 3 INFORMATION SOURCES 4 MAP OF DISTRICT 22@  5 CLASSIFICATION CRITERIA
  4. 4. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 1 CONTEXT METHODOLOGY1 1. CONTEXT Barcelona City Council is promoting key economic sectors that are knowledge‐intensive,  bringing high added value as a driving strategy behind the city’s growth model. These  activities act as a magnet and a generator of jobs. This commitment to transform traditional industrial areas into an innovation cluster is  most obvious in the district called 22@. The Council is well aware of the challenges that leading and managing this process brings.  To do so, it is essential to have indicators to measure trends systematically in order to take  appropriate strategic decisions. In the following pages, GAPS will present a proposal that aims to collect and analyse  available information on the overall economic activity of district 22@, with special  attention to knowledge‐intensive sectors (@activity). For GAPS, this project represents the 6th wave in a series of analyses that it has carried  out on the business district, starting in 2007 and that have been repeated periodically in  the years 2008, 2009, 2010 and 2012.  44
  5. 5. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 2 OBJECTIVES METHODOLOGY1 2. OBJECTIVES  The main objectives that GAPS wants to cover are: Broaden the business data available in official records by obtaining first hand 1 Broaden the business data available in official records by obtaining first-hand information by getting in touch with companies. 2 Diagnosis of the economic activity in 22@Barcelona in 2014. 3 Identify and analyze the results of the district’s strategic sectors (knowledge intensive activities or ‘@activity’). 4 Analysis of the evolution of business activity in 22@ by comparing current data with that of previous periods. 55
  6. 6. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 3 INFORMATION SOURCES METHODOLOGY1 3. INFORMATION SOURCES The data in this document is from two different methodologies: firstly, using and updating the  22@ Company Census, and secondly, including the results of a survey on a representative  sample of companies located in 22@. The development of the 22@ Company Census for the year 2014 used the following base  information: • 22@Barcelona Company Census for the year 2012. • Acquisition of commercial databases. From these databases, the following tasks were carried out: • Adding additional contact information and/or activity detected in the survey  process of 2012.  • Incorporation of information provided by municipal technicians during the data  cleaning processcleaning process. • Removing businesses that were no longer active during the period 2012‐2014. • Incorporation of new companies set up during the same period. • Cleaning final adjusted census sections that make up 22@. C ti t d t ith th i id t d t t d i th l d d i th• Correction to data with those incidents detected in the early rounds during the  process of telephone surveys. Finally, we added an identification field for those companies that are knowledge‐intensive  economic activities according to their CNAE 09 classification as defined in methodology 66 economic activities, according to their CNAE_09 classification as defined in methodology  carried out by the European Commission Eurostat.
  7. 7. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS METHODOLOGY1 3 INFORMATION SOURCES3. INFORMATION SOURCES Information obtained from a survey of a representative sample of all companies located in Barcelona’s 22‐@. The selection of companies reflects the real distribution of businesses in the Business Census of the area, generated by using  a company database acquired for the development of this project. In some cases, information was supplemented by  interviews with industry experts and business leadersinterviews with industry experts and business leaders. The Census has not included the self‐employed and sole traders. Th d t i h t k i t t th f ll i t tifi tiThe data processing has taken into account the following stratification:  Data cleaning of the initial census of more than 9,500 companies.  There are 8,223 firms in 22@, according to the 2015 Census.  More than 900 companies have contributed via the survey additional information on their main activity number ofMore than 900 companies have contributed via the survey, additional information on their main activity, number of  employees and turnover. A specific note was made on large companies (> 100 employees)  400 companies  were selected,  according to representation criteria and these answered a wider questionnaire.  Companies that develop knowledge‐intensive activities have been considered, with a control population group. 77
  8. 8. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS METHODOLOGY1 4 MAP OF DISTRICT 22@4. MAP OF DISTRICT 22@  Geographical boundaries of 22@ 88 C. Wellington / Av. Meridiana / Pl. de las Glòries Catalanes / Gran Via de les Corts Catalanes / Rambla de Prim / Pl. de Llevant  / C. del Taulat  / Ronda del Litoral / (seafront) 
  9. 9. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS METHODOLOGY1 4 MAP OF DISTRICT 22@4. MAP OF DISTRICT 22@  0801910042 0801910043 0801910044 0801910048 0801910064 0801910065 0801910066 0801910067 0801910090 0801910091 0801910092 0801910093 0801910049 0801910050 0801910051 0801910052 0801910068 0801910069 0801910070 0801910071 0801910094 0801910095 0801910096 0801910097 0801910053 0801910054 0801910055 0801910056 0801910072 0801910073 0801910074 0801910075 0801910098 0801910099 0801910100 0801910101 0801910057 0801910058 0801910059 0801910060 0801910076 0801910077 0801910078 0801910079 0801910102 0801910103 0801910104 0801910235 0801910061 0801910062 0801910063 0801910080 0801910081 0801910089 0801910236 0801910237 99
  10. 10. 1010 1 NUMBER OF COMPANIES 2.  BUSINESS CONTEXT2.  BUSINESS CONTEXT2.  BUSINESS CONTEXT2.  BUSINESS CONTEXT 2 LANDING PERIODS 3 HEADQUARTERS  4 ECONOMIC SECTORS 5 KNOWLEDGE‐INTENSIVE  ACTIVITIESACTIVITIES
  11. 11. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS METHODOLOGY1 5 CLASSIFICATION CRITERIA Classification criteria of knowledge‐intensive economic activities MANUFACTURING INDUSTRIES (1) SERVICES(2) 5. CLASSIFICATION CRITERIA HIGH‐TECHNOLOGY: KNOWLEDGE‐INTENSIVE SERVICES CCAE_2/3 CCAE Description CCAE_2 CCAE Description 21 Manufacture of pharmaceutical products 50 – 51 Maritime and air transport 26 Manufacture of computer and electronic products 58 – 60 Editing; film and video; radio and televisionp p g; ; 30.3 Manufacture of air and spacecraft  61 – 63 Telecommunications services, information technology; information services MEDIUM‐HIGH‐TECHNOLOGY: 64 – 66 Financial and insurance activities CCAE_2/3 CCAE Description 69 – 70 Legal and accounting activities; of headquarters and business consultancy 20 M f t f h i l d h i l d t 71 T h i l i f hit t d i i20 Manufacture of chemicals and chemical products 71 Technical services of architecture and engineering 25.4 Manufacture of weapons and ammunition 72 Research and development 27 Manufacture of electrical equipment  73 – 74 Advertising and market research; Other professional, scientific and technical  activities  28 Manufacture of machinery and equipment n.e.c.  75 Veterinary activities 29 Manufacture of motor vehicles, trailers and semi‐trailers  78 Activities related to employment 30 Manufacture of other transport equipment 80 Investigation and security activities 32.5 Manufacture of medical and dental instruments and supplies  84 Public administration, defence and compulsory social security 85 Education 86 – 88 Healthcare and social services 90 ‐ 93 Arts, entertainment and recreation (1) Aggregation of manufacturing industries defined by Eurostat in relation to their technological intensity. 1111 (1) Aggregation of manufacturing industries defined by Eurostat in relation to their technological intensity. (2) Aggregation of services defined by Eurostat as knowledge intensive. Source: European Commission Eurostat; NACE Rev. adaptation base CCAE second base.
  12. 12. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 1 NUMBER OF COMPANIES BUSINESS CONTEXT2 1. NUMBER OF COMPANIES The number of companies in 22@ 8.223 8.000 9.000 7.064 7.329 5 000 6.000 7.000 8.000 3.437 2 000 3.000 4.000 5.000 +12% +4% 0 1.000 2.000 2000 2010 2012 20152000 2010 2012 2015 1212
  13. 13. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 1 NUMBER OF COMPANIES BUSINESS CONTEXT2 The number of companies in 22@ 1. NUMBER OF COMPANIES  ‐ 612 companies that moved out of 22@ ‐ 431 Companies wound up ‐ 1,937 new companies since  ‐ 431 Companies wound up  or no activity 2012. ‐ Net increase of 894  companies. 1313
  14. 14. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 2 LANDING PERIODS BUSINESS CONTEXT2 When companeis in 22@ were set up (%): 2. LANDING PERIODS  41% of companies surveyed have set  up in 22@ because of a change in 41% of companies surveyed have set  up in 22@ because of a change in 1,9 100% up in 22@ because of a change in  location. Base: 836 companies surveyed. Of these, 65% come from another  up in 22@ because of a change in  location. Base: 836 companies surveyed. Of these, 65% come from another  61,5 After 2000 60% 80% Barcelona neighbourhood and 24%  from the metropolitan area. Barcelona neighbourhood and 24%  from the metropolitan area. 36,6 Before 20 00 Ns/Nc 20 4% 24,5% 29,2% 25,9% 40% 20,4% 0% 20% Between 2000 and 2002 Between 2003 and 2006 Between 2007 and 2010 Between 2011 and 2014 1414 Base: 836 replies Base: 514 replies
  15. 15. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 3 HEADQUARTERS BUSINESS CONTEXT2 3. HEADQUARTERS  Location of headquarters (%):Location in 22@ (%): 85,1 93,4 77,280 100 2,9 77,2 Another neighbourhood of  Barcelona 22@ 40 60 1,1 15,8 Catalonia Metropolitan Area of Barcelona 14,9 6,6 22,8 20 1,9 0,4 EU Spain 0 Headquarters Branch/office 2010 2012 2015 0,7 0 20 40 60 80 100 Outside EU 1515 Base: 835 replies
  16. 16. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 4 ECONOMIC SECTORS BUSINESS CONTEXT2 4. ECONOMIC SECTORS 1,4 1,8 0,7 0,5 0,8100% 22@ companies’ economic activity sector 80% 75,6 80,1 84,5 87,1 87,7 40% 60% Others Services Manufacturing 20% 40% 22,9 18,1 14,8 12,5 11,5 0% 2001 2005 2010 2012 2015 1616 Base: 8,101 companies with CCAE  registration
  17. 17. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 5 KNOWLEDGE INTENSIVE ACTIVITIES BUSINESS CONTEXT2 5. KNOWLEDGE‐INTENSIVE ACTIVITIES Knowledge‐intensive activity, 2015 DISTRIBUTION OF ACTIVITIES IN 22@ ACCORDING TO INTENSITY. 2015 32,32% 12,42% Knowledge‐intensive activities Activities not intensive in High‐intensity activities 32,3% High‐tech manufacturing 0,5% Medium‐high technology manufacturing 1,9% Knowledge‐intensive services 30,0% Lo intensit acti ities 55 3% 55,26% intensive in knowledge Not classified Low‐intensity activities  55,3% Lower‐middle manufacturing technology 2,3% Low‐tech manufacturing 6,8% Services not intensive in knowledge 46,1% Not classified 12 4%Not classified 12,4% Population: 8,223 companies 1717 Base: 8,101 companies and CCAE information
  18. 18. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 5 KNOWLEDGE INTENSIVE ACTIVITIES BUSINESS CONTEXT2 Trends in knowledge‐intensive activities 5. KNOWLEDGE‐INTENSIVE ACTIVITIES 1818 Population: 8,223 companies Base: 8,101 companies and CCAE information
  19. 19. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 5 KNOWLEDGE INTENSIVE ACTIVITIES BUSINESS CONTEXT2 Distribution of high‐intensity activities in 22@ 5. KNOWLEDGE‐INTENSIVE ACTIVITIES HIGH‐INTENSITY ACTIVITIES 22@. 2015 HIGH‐INTENSITY ACTIVITIES (Base CCAE_09) 32.3% High‐technology manufacturers 0.5% Manufacture of pharmaceutical products (21) 0.1% Information and communications 9% Editing, film, video, radio and television  and sound.Manufacture of pharmaceutical products (21) 0.1% Manufacture of computer and electronic products (26) 0.4% Manufacture of air and spacecraft (303) 0.0% Medium‐high‐technology manufacturers: 1.9% Manufacture of chemicals (20) 0.5% f f ( ) Telecommunications, information  technology, information services. Manufacture of weapons and ammunition (254) 0.0% Manufacture of machinery, electrical equipment and transport  material (27 to 30) 1.2% Manufacture of medical and dental instruments and supplies  (325) 0.2% Knowledge‐intensive services 30.0% Professional, scientific and  technical activities: 13.4% Maritime and air transport (50 a 51) 0.0% Information and communications (58 to 63) 9.0% Financial and insurance activities (64 to 66) 2.2% Professional, scientific and technical activities (69 to 75) 13.4% Activities related to employment (78) 0 2% technical activities: 13.4% Law and accounting, consulting,  architecture and engineering. R&D, advertising, market research,  design photography translationActivities related to employment (78) 0.2% Investigation and security activities (80) 0.3% Education (85) 1.2% Healthcare and social services (86 to 88) 1.4% Arts, entertainment and recreation activities (90 to 93) 2.3% design, photography, translation. Veterinary services. 1919
  20. 20. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 5 KNOWLEDGE INTENSIVE ACTIVITIES BUSINESS CONTEXT2 Distribution of low‐intensity activities in 22@ 5. KNOWLEDGE‐INTENSIVE ACTIVITIES LOW‐INTENSITY ACTIVITIES IN 22@. 2015 LOW‐INTENSITY ACTIVITIES (Base CCAE_09) 55.3% Lower‐middle technology manufacturing 2.3% Reproduction of recorded media (182) 0.1% Manufacture of coke and oil refining (19) 0.0% Manufacture of rubber and plastic non metallic mineral products and metallurgy (22Manufacture of rubber and plastic, non‐metallic mineral products and metallurgy (22  to 24) Metal products, except machinery and equipment (25) 1.9% Shipbuilding (301) 0.1% Repairing and installing machinery and equipment (33) 0.2% Low‐tech manufacturing 6.8% Food, textile, wood, paper and printing (10 to 18) 5.8% Manufacture of furniture (31) several manufacturing industries (32) 0.9% Waste (38 to 39) 0.1% Services not knowledge‐intensive 46.1% Retail wholesale and repair of motor vehicles (45 to 47) 22 8%Retail, wholesale and repair of motor vehicles (45 to 47) 22.8% Land transport and pipelines (49) 1.7% Storage and postal (52 to 53) 1.6% Hospitality (55 to 56) 6.1% Real estate activities (68) 8.9% Activities for rent (77) Travel agencies and tour operators (79) Services to buildings  and landscape activities (81) Activities auxiliary administrative office (82) 3.3% Other services (94 to 96) 1.7% Not classified activities EUROSTAT 12.4% Construction (41 to 43) 11.6% 2020 ( ) Mining and quarrying (05 to 09) Energy and water (35 to 37) 0.6% Agriculture, livestock and fishing (01 to 03) 0.2%
  21. 21. 2121 1 TOTAL OF BUSINESSES 3.    WORKERS3.    WORKERS3.    WORKERS3.    WORKERS 2 VOLUME OF WORKERS 3 PROFILE OF WORKERS
  22. 22. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 1 TOTAL OF BUSINESSES WORKERS3 1. TOTAL OF BUSINESSES 22@ companies, according to size of company (%): Represents 58%  0,7 From 50 to 199 employees 200 and more employees of workers in  22@. (42% in 2010) 12,9 1,8 10 to 49 employees p y Represents 14% of workers in the  Represents 28% of workers in the  22@. (36% in 2010) 84,6 0 20 40 60 80 100 1 to 9 employees 22@. (22% in 2010) 2010 2015 2222 Base : Information on 7,337 companies located in 22@. Base: 812 surveys to companies located in 22@.
  23. 23. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 2 VOLUME OF WORKERS WORKERS3 2. VOLUME OF WORKERS Estimated number of workers in 22@ ‐6% +10% 2323
  24. 24. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 3 PROFILE OF WORKERS WORKERS3 3. PROFILE OF WORKERS Women represent on average 35.5% Women represent on average 35.5% p g of all workers in 22@. p g of all workers in 22@. Workers with university degrees  represent on average 32.2% of all  workers in 22@ Workers with university degrees  represent on average 32.2% of all  workers in 22@workers in 22@.workers in 22@. Foreign workers represent on average  11% of all workers in 22@.  2 out of 3 firms do not have any of  these. Foreign workers represent on average  11% of all workers in 22@.  2 out of 3 firms do not have any of  these. 2424 Base: 836 replies
  25. 25. 2525 1 TURNOVER 4. 4. BUSINESS ACTIVITYBUSINESS ACTIVITY4. 4. BUSINESS ACTIVITYBUSINESS ACTIVITY 2 STRATEGIC CLUSTERS 3 EXPORTS R D ACTIVITY4 5 R+D ACTIVITY 2.0 ENVIRONMENT 6 INNOVATION 7 BRAND IMAGE
  26. 26. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 1 TURNOVER BUSINESS ACTIVITY4 1. TURNOVER Estimation of the turnover of companies in 22@ (Millions of Euros) +2% 2626
  27. 27. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 2 STRATEGIC CLUSTERS BUSINESS ACTIVITY4 2. STRATEGIC CLUSTERS Companies with their main business activity in a sector cluster (%): Yes No Yes 40,4% 59,6%   0,0%   0,0% 4 out of 10 companies surveyed believe that their main activity is part of a proposed sector cluster. Unlike in 2012, retail has  been included as a business sector cluster. Additionally, 2.3% of companies surveyed believe that their secondary activity is also part of a sector cluster. 2727 Base: 812 replies
  28. 28. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 2 STRATEGIC CLUSTERS BUSINESS ACTIVITY4 Main activity cluster (%): 2. STRATEGIC CLUSTERS 6,3 7,8 Design / Culture / Media Information and communications technology (ICT) / Mobile 3,0 4,1 Logistics and freight Tourism 1,5 1,6 Bi t h l bi di i d di l t h l Agrifoods Logistics and freight 0,2 1,1 Energy and environment / Electric Vehicle Biotechnology, biomedicine and medical technology 59 6 14,9 0,2 Retail Higher education and research 2828 59,6 0 20 40 60 80 100 No part of any cluster sector 2015 2012 Base: 812 replies
  29. 29. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 3 EXPORTS BUSINESS ACTIVITY4 Companies according to export activity (%) 3. EXPORTS Type of internationalization process (%) 100 Companies according to export activity (%) 1,7Ns / Nc Type of internationalization process (%) 74,8 75,1 72,6 60 80 16,5 8,7 Commercial operations abroad Production operations abroad 23,5 24,9 27,4 20 40 40,9 50,4 Sporadic exports Consolidated exports 0 20 Exporters Not exporters On average 38% of exporting 0 20 40 60 80 100 Base: 136 multiple responses from 115 companies. Base: 836 replies. 2010 2012 2015 O a e age 38% o e po t g companies' revenues come from sales abroad. Base: 89  replies 2929
  30. 30. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 3 EXPORTS BUSINESS ACTIVITY4 Main export destinations (%) 3. EXPORTS Rest of  Europe 18.1% i European Union 70 7% Asia 18.1% North America 25% Union 70.7% Africa 10.3% South America 37.1% 3030 Base: 211 multiple replies from 116 companies. Others 2.6%
  31. 31. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 4 R+D ACTIVITY BUSINESS ACTIVITY4 Companies that have R&D activities (%) 4. R+D ACTIVITY 80 100 60 40 19,4 20 Base: 837 replies. . 0 Yes R+D Only 40% of companies that develop R&D activities have given information about their turnover or personnel dedication. The  3131 y p p g p median sales volume associated is 10%. The median dedication to R&D is equivalent to one person/year. Base: 65 replies.
  32. 32. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 4 R+D ACTIVITY BUSINESS ACTIVITY4 4. R+D ACTIVITY Situation of the company in terms of R&D (%): 100,0 60,6 60,0 80,0 27,7 28,7 40,0 , 6,3 20,0 0,0 Performs basic research Performs applied research Experimental development Ns / Na 3232 Base: 116 multiple replies from 94 companies.
  33. 33. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 5 2 0 ENVIRONMENT BUSINESS ACTIVITY4 5. 2.0 ENVIRONMENT  A corporate website and use of social  media and e‐commerce are used by  th h lf f th i Companies that regularly use the following tools (%) more than half of the companies  surveyed with knowledge‐intensive  activities. 28 1 2,2 Telework ‐ Distance Work Ns / Na . . 39 7 33,2 28,1 Intranet internalweb work Mobile applications Telework   Distance Work 55 7 42,4 39,7 Purchase / sale online Applications in the cloud ‐ Cloud computing Intranet, internal web work 65,4 55,7 C b i Social networks (twitter, facebook, linkedin ...) Purchase / sale online 76,5 0,0 20,0 40,0 60,0 80,0 100,0 Corporate website 3333 Base: 1,270 multiple replies from 370 companies.
  34. 34. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 6 INNOVATION BUSINESS ACTIVITY4 Type of innovation carried out (%): 6. INNOVATION In the last year... Type of innovation expected (%): In the next years... 100,0 Type of innovation carried out (%): 34% of companies surveyed have  done some kind of innovation in the 100,0 Type of innovation expected (%): 27% of companies surveyed expect to  do some kind of innovation in the 60,0 80,0 done some kind of innovation in the  last year. Base: 366 multiple replies from 723 companies.. 60,0 80,0 do some kind of innovation in the  years to come. Base: 310 multiple replies from 727  companies. 40,0 40,0 18,8 17,2 9,0 5,7 20,0 16,1 14,7 6,6 5,2 20,0 0,0 Product technology innovation Process technology innovation Organizational innovation Marketing Innovation 0,0 Product technology innovation Process technology innovation Organizational innovation Marketing Innovation 3434
  35. 35. 3535 1 22@ BRAND IMAGE 5.   BUSINESS ENVIRONMENT5.   BUSINESS ENVIRONMENT5.   BUSINESS ENVIRONMENT5.   BUSINESS ENVIRONMENT 2 LAST THREE YEARS OUTLOOK FOR THE NEXT YEARS3
  36. 36. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS BUSINESS ENVIRONMENT5 1.  BRAND IMAGE What word do you identify 22@ with? : BRAND IMAGE 37% of respondents believe that the  22@ brand adds value to their  company. 3636 Base: 370 replies.
  37. 37. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS BUSINESS ENVIRONMENT5 2 LAST THREE YEARS In the last three years... 2. LAST THREE YEARS Your company’s business performance has been... (%): 2012 2015 38% 2015 37% 22% 3% Increasing Stable Decreasing NS/NA The perception that business performance has been improving over the past three years is  on the up, growing from 12% in 2012 to 37% today; for the next year, the forecast is up to  61% The main risk fa tor remains ‘ eak demand’ hile the fa tor ‘ ompetition’ is no Base: 370 responses to a comprehensive questionnaire 3737 61%. The main risk factor remains ‘weak demand’, while the factor ‘competition’ is now  more important than ‘financing’.
  38. 38. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS BUSINESS ENVIRONMENT5 2 LAST THREE YEARS Ri k f t t b i (%) In the last three years... 2. LAST THREE YEARS Risk factors to your business are (%): Base: 370 replies 3838
  39. 39. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS BUSINESS ENVIRONMENT5 3 OUTLOOK FOR THE NEXT YEAR Outlook for the next year… 3. OUTLOOK FOR THE NEXT YEAR ... The business performance of your company will (%): 2012 61% 34% 3% 2%2% Increase Remain stable Decrease Ns/Na 3939 Base: 370 replies.
  40. 40. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS BUSINESS ENVIRONMENT5 3 OUTLOOK FOR THE NEXT YEAR Outlook for the next year ... 3. OUTLOOK FOR THE NEXT YEAR The price level of your products / services will (%): 2012 The number of people employed in your company will (%): 59% 2012 35% 2%4% 4040 Increase Remain stable Decrease Ns/Na Base: 370 replies
  41. 41. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS BUSINESS ENVIRONMENT5 3 OUTLOOK FOR THE NEXT YEAR Outlook for the next year ... 3. OUTLOOK FOR THE NEXT YEAR Investments in general will: 2012 53% 37% 5% 5% Increase Remain stable Decrease Ns/Na 4141 Base: 370 resplies
  42. 42. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS BUSINESS ENVIRONMENT5 3 OUTLOOK FOR THE NEXT YEAR Outlook for the next year... 3. OUTLOOK FOR THE NEXT YEAR Turnover abroad will : 2012 1% 2% 65% Increase Remain stable 21% 11% Decrease Ns/Na No export sales 4242 Base: 370 replies
  43. 43. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 5 BUSINESS ENVIRONMENT 3 OUTLOOK FOR THE NEXT YEAR In one year's time ... 3. OUTLOOK FOR THE NEXT YEAR Overall, the general economic trend in Barcelona will (%): 72% Improve 20% Stay the same Get worse Ns / Nc 4% 4% 3 out of 4 companies interviewed4% 3 out of 4 companies interviewed  forecast an economic improvement in  the city. 4343 Base: 370 replies
  44. 44. 4444 1 TECHNICAL INFORMATION 6.   ANNEX6.   ANNEX6.   ANNEX6.   ANNEX 2 SURVEY
  45. 45. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 1 TECHNICAL INFORMATION ANNEX6 h ll h ll 1. TECHNICAL INFORMATION Focus on the major companies in 22@Barcelona Special attention was given to companies with more than  100 workers, with the aim of obtaining information from  as many of these as possible given their relative weight Telephone calls to 22@ companies To achieve objectives, we used the following  methodological procedure: as many of these as possible, given their relative weight  across the entire business district. Besides Gaps’ extraordinary job collecting data from these  large companies, it is critical to have the direct  Telephone calls to a sample of registered companies to  detect changes, new companies and those wound up. Up to five telephone calls on different days and different  times If effective participation was not achieved it was g p , collaboration of municipal officials in order to ensure  maximum participation. times. If effective participation was not achieved it was  classified as ‘rejected’ or ‘unreachable’.’ Brief form was completed for each company (CATI survey)  to validate and broaden information available on the  registers. In the case of knowledge‐intensive companies  and/or technology‐intensive companies the following  information was sought: company name, address, cluster,  web and e‐mail, the number of workers in 22@, turnover,  R&D carried out origin of majority of share capital yearR&D carried out, origin of majority of share capital, year  when set up in 22@ or when founded. 4545
  46. 46. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS TECHNICAL INFORMATION ANNEX6 h d f hd l TECHNICAL INFORMATION Method of the interview: Computer‐assisted telephone interviews (CATI) were administered at the workplace of the interviewees with a structured questionnaire. Study population: Companies registered in district 22@ in Barcelona. Sample size and sampling error: Quality control: Control of fieldwork has been 100% of interviews, by way of an "in situ" follow‐up by those in charge of the technical 400 valid telephone interviews. Margins of error for the overall results was ± 4.88% for a confidence level of 95.5% where p = q = 50 and k = 2. of an in situ follow‐up by those in charge of the technical and quality aspects at Gaps. Sampling procedure: The sample has been built according to a simple random design. The companies interviewed were selected according to the criteria of being a knowledge intensive economicthe criteria of being a knowledge‐intensive economic activity. Large businesses were treated apart because of theirs number of employees and turnover. 4646
  47. 47. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 6 ANNEX 2 SURVEY2. SURVEY 4747
  48. 48. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 6 ANNEX 2 SURVEY2. SURVEY 4848
  49. 49. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 6 ANNEX 2 SURVEY2. SURVEY 4949
  50. 50. 878‐206‐60 22@ BARCELONA. ECONOMIC ACTIVITY ANALYSIS 6 ANNEX 2 SURVEY2. SURVEY 5050
  51. 51. Còrsega, 391, entl. 2a  ‐ 08037 Barcelona  Tel. 93 208 25 90 www.gaps.cat

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