Brad Singleton has over 20 years of experience in the medical device sales industry. He consistently exceeds sales goals and has been awarded President's Club 5 times in his career. He is a results-oriented strategic planner who takes responsibility for outcomes and demonstrates dependability. Brad has a track record of developing effective sales strategies, such as peer-to-peer selling approaches, and coaching sales teams to success. He is known for his integrity, positive attitude, flexibility, and strong communication and negotiation skills.

1. Job Responsibilities & Qualifications for Brad Singleton
Regional Account Previous Experience Execution & Results
Executive
Commitment:  We battled hurdle of getting ER  Gained ER stocking and
• Persistent despite obstacles physicians to use our product prior sales increased and
and takes responsibilities for to PCI. contributed to President’s
outcomes; demonstrates  During launch of new therapies I Club award.
dependability–availability at have worked with a challenging  I developed this customer
all times; sense of urgency customer with a 20 year “history”. as speakers for peer-peer
about getting results; takes  I have worked with customers to educations of case studies.
care of the details. solve objections when working in  I have converted several
the field. customers into KOL’s.
Strategic Planner: Task: My responsibility and goal was Action: Worked with marketing
• Proactively prepares for to articulate a strategic approach to and field sales on launch of 5
emerging client needs; uses both internal and external clients on the strategic plans and presented at
goals as a guide to create value of creating pathways approach to 3 regional meetings.
action plans; determines diagnostics and disease management Results: Launched all materials
project urgency effectively; (with a clear EMR message). Trained on time and had 1st implants of
effective time manager. sales teams and peers on strategic each launched product within
selling. 1st week.
Integrity  8 years as a Marine Officer where  Awarded Navy
• Ethical business conduct integrity is the cornerstone of your Commendation Medal.
100% of time; exhibits approach to life.  100% success in
honesty in dealing with  I was responsible for training a maintaining BCS standards
situations and others; gives sales team on business conduct on a sales team for 5 years.
proper credit to others; standards.  I have several client
reputation of high credibility.  During my 20 years of promoting endorsements available.
products I have established a solid
network of customer relationships.
Positive Attitude: Task: Based upon my territories rapid Action: I worked with marketing
• Displays enthusiasm and growth I took point responsibility for to develop a round -table
passion in business collecting and sharing best practices discussion forum for reviewing
approach; embraces team on peer-peer selling on the safety and data on IIb-IIIa’s.
spirit; takes initiative and is efficacy of our new product. I also took Result: This effort contributed
inclusive of others and responsibility for creating an effective to my being recognized as the
disparate ideas; motivated strategy to share with my peers. first $1M territory and based
when faced with a challenge; upon my success I was asked
displays confidence and self– to present at all new hire sales
assurance. training.
Results Oriented:  Selected for promotion 5 times in  Awarded President’s Club 5
Consistently exceeds goals; my career due consistent times in my career and in 3
persistently pushes self and achievement of goals. different regions of the US.
others to perform at the top;  Exceeded sales goal for 8  Coached peers in the field
uses goals to guide actions. consecutive quarters for a newly on Strategy selling.
launched product.  Selected to present at
 Participate in Franklin Covey regional meetings and new
programs regularly to sharpen my hire training on creating
results focus business growth.
Flexibility: Task: During the launch of a new Action: I worked with marketing
• Remains open–minded and diagnostic feature it was my and customers to develop a
proactive when performing responsibility to determine the comprehensive peer to peer
tasks; internalizes and reacts effectiveness of sales approaches. selling approach.
effectively to new information; We determined that unit sales were flat Result: Based the success of
able to change focus and in some of our 1st round target the program we developed it
adapts to varying client accounts. was duplicated in other areas
1

2. Job Responsibilities & Qualifications for Brad Singleton
needs. and part of new hire training.
Communication:  Selected by each sales  Established reputation
• Effective listener; clearly organization I have worked with to among my peers as a sales
presents information through be a member of quarterly sales coach. See LinkedIn
the written or spoken word communications panels. recommendations.
well; interprets complex  I have been selected to develop or  Coached and led two
information well. assist in delivering sales training at different sales teams to
Influence: each sales organization I have President’s Club wins.
• Able to convince others in been associated with.  Participated in two listening
both positive and negative  I spent 6 years communicating skills development
circumstances. missions and goals to sales programs in past 3 years.
• Responds to objections well professionals during growth and  Selected from 12 TSDs to
and expresses opinions with challenging times of change. present to newly hired
tact; takes initiative; closes  I have coached peers or direct TSRs on competitive
the deal. reports on sales techniques for selling.
past 15 years of my career.
Negotiating: Task: Selected by RVP to lead effort to Action: Partnered with key
• Earns trust while working highlight an established diagnostic tool internal and external clients to
with a client. Uses effective with a comprehensive message on develop a message with a clear
strategies when bargaining clinical, economic and outcomes value proposition.
and identifies hidden superior to competition. This effort Results: Developed and
agendas; creates win–win included a solid analysis on the impact executed peer-peer selling
solutions. of EMR. Participated in Harvard approach, which led to
Program on Negotiations. increased share.
2