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Leading with Story
Oldest form of Communication
Every great
leader is a
great
storyteller.
~Howard Gardner
What
do
stories
do?
Create a
Situation
and write
a story
about this
picture
Storytelling is important because they are
Inspire
Simple Timeless Demographic
Contagious
Easy to
Remember
When to tell Story
Sharing a vision
Making recommendation
During a presentation
Establishing a culture
Encouraging collaboration
Giving a sales pitch
ugly duckling
The boy who
cried Wolf
Don’t re-tell a story, re-live the story
If it is necessary not
to say, it need not
to say.
Purpose of
Story
Setup
Solution
Struggle
Structure of Story
Beginning
Middle
End
Setup
Catalyst
Turning Point
Climax
Final Confrontation
Resolution
Context
Action
Result
1
Context
Action
Result
1
Where
&
When
Context Sets Credibility
Context
Action
Result
1
Where and When
answers three questions:
Who is the hero?
What do they want?
Who or what is getting in the way?
Context
Action
Result
1
Hero does the action:
Must have context
Hero does battle with the
villain
At least one up-and-down
Comes to a resolution
Context
Action
Result
1
Tells how the story ends
Conveys the lesson to
learn
Emotion2 People do not buy with out Emotion
Surprise3 Gets audience attention.
Get them to remember story and a lesson.
Metaphor4 Stories are called extended metaphor
Keep it Real5 Be Real and Concrete
Mindset, Skillset and Toolset
Speak for
Audience
Credibility
&
Relatability
Curiosity
Character
Dialogue
Details
Movement
Metaphors
Curiosity
&
Character
makes Story
Compelling
Dialogue
&
Details
makes Story
Dynamic
Location
Amount
Time
Movement
&
Metaphors
make Story
Memorable
Thank You

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Storytelling

Editor's Notes

  1. The carvings are known to be 20,000 yrs old and one can see etchings of horses like line drawings. These are located in Scandanavia.
  2. How they craft stories. Are they effective. When do you need to tell stories in business world.
  3. Experience has always been the best teacher but a story is a close second every form of other communication is a distant third.
  4. Emotionally connect,
  5. Simple: don’t require degre, Timeless: always work, Demographic proof: work with any age group, Contagious: tell a story and it goes on and on, Easy to remember: can be remembered 20 time likely to be remembered when told in story. Inspire
  6. Simple: don’t require degre, Timeless: always work, Demographic proof: work with any age group, Contagious: tell a story and it goes on and on, Easy to remember: can be remembered 20 time likely to be remembered when told in story. Inspire
  7. Remember key words that influences We are not in a coffee business selling coffee, we are in a people business serving coffee
  8. Who is the hero? Real or fictitious Person, place or thing Maybe yourself What do they want? Worthy goal Who or what is getting in the way? Real and tangible Person or thing Must be an obstacle Not ‘larger than life’
  9. Only the story and influence emotion. Story is a combination of fact and emotion. Death of king and queen is a fact. King died and queen died with a grief- makes a story because last two word creates emotion. Story of old woman, sandwich and death of husband.
  10. Only the story and influence emotion. Story is a combination of fact and emotion. Death of king and queen is a fact. King died and queen died with a grief- makes a story because last two word creates emotion. Story of old woman, sandwich and death of husband.
  11. Wallmart: associated. Disney calls: cast members, everybody is a cast member. Cast member metaphor is about a customer experience.
  12. Andrew moorefield. B K Finance dot com. 12 yrs ago. Lending company. First time he couldn’t make the payroll was the last. Bought everybody into the room. Here is a bank account balance at beginning of month, revenue we expect, expenses incur during the month. That’s the money we have to pay your salaries. He circled the last number. He asked them what to do. Half said we need all half said none. He left them in room for 20 min. they decided elder will be paid and younger with remain unpaid. Howard Stern. We are not in coffee business selling coffee, we are in people business serving people.
  13. Your purpose is not for perfection, it is connection. Relatability: do you what I mean, You know I think I am kind of Bill Gates… Dialogue: let the character say the line. Mark Twain says: don’t say the lady cried, let the lady come to the stage and let her cry.
  14. Details: we went to cheese factory for dinner
  15. Details: we went to cheese factory for dinner
  16. Details: we went to cheese factory for dinner
  17. Andrew moorefield. B K Finance dot com. 12 yrs ago. Lending company. First time he couldn’t make the payroll was the last. Bought everybody into the room. Here is a bank account balance at beginning of month, revenue we expect, expenses incur during the month. That’s the money we have to pay your salaries. He circled the last number. He asked them what to do. Half said we need all half said none. He left them in room for 20 min. they decided elder will be paid and younger with remain unpaid.