This document provides an 11-step process for developing a feature story and includes guidelines for key elements such as the protagonist, their situation and goal, obstacles in their way, and the resolution. It also includes two checklists to ensure the story is clearly written, factually accurate, easy to understand, and engages the audience emotionally. The purpose is to tell a story that relates to an organization's work and motivates the intended audience to play a role in reaching a happy ending.