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LoveStinks
 ...or so J. Geils would have us believe.




                                 VILE INC. STORY HACK-A-THON   04.29.12   PA G E 2
But Online Dating Sucks




                    VILE INC. STORY HACK-A-THON   04.29.12   PA G E 3
SHARING A NEW EXPERIENCE RULES


Couples meet and even get
married after:

• playing ARGs together.
• or Warcraft.

• or having the same terrible boss.

• or riding a roller coaster.



So we’ve conceptualized a cross-platform
Dating Adventure System. It’s fast. It’s easy.   *Collective puzzle-solving at the MIT Mystery Hunt

And most importantly, it’s fun.




                                                                                       VILE INC. STORY HACK-A-THON   04.29.12   PA G E 4
DR. KNIGHTLY’S
SOCIETY FOR EXPERIMENTAL COURTING SERVICES


Get to Know Someone Under Terrible Circumstances

Where a guy or gal can register, muster up a little courage, and invite another
guy or gal to enjoy one of four kinds of adventures:

• Murder     Mystery
• Thriller

• Sci-Fi

• Rom   Com




                                                                 VILE INC. STORY HACK-A-THON   04.29.12   PA G E 5
VILE INC. STORY HACK-A-THON   04.29.12   PA G E 6
TEST DRIVE


MURDER MYSTERY SCENE: “Fortune Favors The Bold”

French socialite Guy Rich had squirreled away a fortune. Now he’s dead and his for-
tune is missing. His wife suspects foul play. Who was bold enough to do it?

COLORFUL SUSPECTS INCLUDE:  
• The newly widowed Mary Rich

• Questionably competent accountant, Johan Goomba

• Driver, confidant, and fixer, Tommy Galoshes

• Personal assistant, Sunny Day

• Her dog walker, Milo Otis

• The dog, Mustard Seed Magic

• Head detective, Pansy Scramm

• Junior detective, Ernest Merriweather




                                                               VILE INC. STORY HACK-A-THON   04.29.12   PA G E 7
INTERACTION

Cooperative Team Play From Remote Locations
Like detectives following up on separate leads, the players have
unique gaming experiences that come together at certain points
in time.

They might be briefed on the case together, but to solve the
mystery, they’ll have to share independent findings with one an-
other in real time.

It’s better to show, than tell, though. Let's see the gameplay in action.




                                                        VILE INC. STORY HACK-A-THON   04.29.12   PA G E 8
POV Player 1:




                VILE INC. STORY HACK-A-THON   04.29.12   PA G E 9
POV Player 2:




                VILE INC. STORY HACK-A-THON   04.29.12   PA G E 1 0
SCENE EXPERIMENT: What Just Happened?

                    • Players provided access to two separate
                    streams of data collaborating in real-time:
                    find the dress, break the suspect

                    • Online  Kaltura video stream with dynamic,
                    real-time path-switching enabled via text mes-
                    sage or tweet using Twilio: binary choice
                    shown here, but implementation can allow for
                    near-limitless triggers

                    • Nicktotally just admitted he’s a closet
                    “Ancient Aliens” fan




                                             VILE INC. STORY HACK-A-THON   04.29.12   PA G E 1 1
MONETIZATION STREAMS

                     RATIONALE                                EXAMPLES


Pay-to-Play          - Sample genre installments available
                     free to play to introduce players to
                                                              - Provide monthly service subscrib-
                                                              ers access to collaborative adven-
                     the concept                              tures with multiple levels of difficulty
                     - Offer both monthly subscription and    so that collaboration grows with the
                     one-time purchase models for pre-        relationship
                     mium storytelling modules                - Enlist popular genre writers and
                                                              producers to give fans a chance to
                                                              connect on a personal level




Brand Partnerships   - Partnerships focusing on health,       - Product placement of Free People
                     beauty, and fashion products             line to increase share of mind
                     - Collaborations with local venues       amongst audience primed to shop
                     and online dating sites to extend        for dating experience and purchase
                     scope into syndicated environments       mementos from collaborative
                     -Capability to behaviorally target au-   experience
                     dience sub-sections based on prefer-     - Restaurant partnerships to cre-
                     ence & choice                            ate Adventure Dinners that provide
                                                              clues at regular intervals during
                                                              the meal




                                                                VILE INC. STORY HACK-A-THON   04.29.12   PA G E 1 2
HOW WE’RE UTILIZING TECH

Kaltura
• Uploading iOS video to Kaltura through Rev Mobile App from their Open Market Solutions
• Automatic asynchronous transcoding of different formats, dimensions and bit rates.
• Utilizing the Kaltura Dynamic Player (KDP) to queue streaming video clips


Twilio
• Backbone of the simple message response system for CRM
• Utilizes a Twilio custom app to route SMS to S.E.C.S to a PHP service that processes the paths


IFTTT
• IFTTT is a revolutionary beta product for creating tasks where “IF THIS happens, THEN do THAT
• Plugin any imaginable social network channels by creating a simple interface to open API’s
• Used to wire SMS and Twitter DM’s together instantly


Open Source / Free Software


Based on a LAMP stack hosted at Logicworks, primarily in PHP and Javascript.




                                                                                       VILE INC. STORY HACK-A-THON   04.29.12   PA G E 1 3
Unless otherwise mentioned, this story hack is licensed under the
       Creative Commons Attributions-No Derivs 3.0 Unported license

“THE ‘MADE IN NY’ NAME, LOGO AND INSIGNIA ARE TRADEMARKS OF THE CITY OF NEW YORK AND ARE USED
                                 WITH THE CITY’S PERMISSION.”

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Story Hack Presentation - Vile Inc.

  • 1.
  • 2. LoveStinks ...or so J. Geils would have us believe. VILE INC. STORY HACK-A-THON 04.29.12 PA G E 2
  • 3. But Online Dating Sucks VILE INC. STORY HACK-A-THON 04.29.12 PA G E 3
  • 4. SHARING A NEW EXPERIENCE RULES Couples meet and even get married after: • playing ARGs together. • or Warcraft. • or having the same terrible boss. • or riding a roller coaster. So we’ve conceptualized a cross-platform Dating Adventure System. It’s fast. It’s easy. *Collective puzzle-solving at the MIT Mystery Hunt And most importantly, it’s fun. VILE INC. STORY HACK-A-THON 04.29.12 PA G E 4
  • 5. DR. KNIGHTLY’S SOCIETY FOR EXPERIMENTAL COURTING SERVICES Get to Know Someone Under Terrible Circumstances Where a guy or gal can register, muster up a little courage, and invite another guy or gal to enjoy one of four kinds of adventures: • Murder Mystery • Thriller • Sci-Fi • Rom Com VILE INC. STORY HACK-A-THON 04.29.12 PA G E 5
  • 6. VILE INC. STORY HACK-A-THON 04.29.12 PA G E 6
  • 7. TEST DRIVE MURDER MYSTERY SCENE: “Fortune Favors The Bold” French socialite Guy Rich had squirreled away a fortune. Now he’s dead and his for- tune is missing. His wife suspects foul play. Who was bold enough to do it? COLORFUL SUSPECTS INCLUDE:   • The newly widowed Mary Rich • Questionably competent accountant, Johan Goomba • Driver, confidant, and fixer, Tommy Galoshes • Personal assistant, Sunny Day • Her dog walker, Milo Otis • The dog, Mustard Seed Magic • Head detective, Pansy Scramm • Junior detective, Ernest Merriweather VILE INC. STORY HACK-A-THON 04.29.12 PA G E 7
  • 8. INTERACTION Cooperative Team Play From Remote Locations Like detectives following up on separate leads, the players have unique gaming experiences that come together at certain points in time. They might be briefed on the case together, but to solve the mystery, they’ll have to share independent findings with one an- other in real time. It’s better to show, than tell, though. Let's see the gameplay in action. VILE INC. STORY HACK-A-THON 04.29.12 PA G E 8
  • 9. POV Player 1: VILE INC. STORY HACK-A-THON 04.29.12 PA G E 9
  • 10. POV Player 2: VILE INC. STORY HACK-A-THON 04.29.12 PA G E 1 0
  • 11. SCENE EXPERIMENT: What Just Happened? • Players provided access to two separate streams of data collaborating in real-time: find the dress, break the suspect • Online Kaltura video stream with dynamic, real-time path-switching enabled via text mes- sage or tweet using Twilio: binary choice shown here, but implementation can allow for near-limitless triggers • Nicktotally just admitted he’s a closet “Ancient Aliens” fan VILE INC. STORY HACK-A-THON 04.29.12 PA G E 1 1
  • 12. MONETIZATION STREAMS RATIONALE EXAMPLES Pay-to-Play - Sample genre installments available free to play to introduce players to - Provide monthly service subscrib- ers access to collaborative adven- the concept tures with multiple levels of difficulty - Offer both monthly subscription and so that collaboration grows with the one-time purchase models for pre- relationship mium storytelling modules - Enlist popular genre writers and producers to give fans a chance to connect on a personal level Brand Partnerships - Partnerships focusing on health, - Product placement of Free People beauty, and fashion products line to increase share of mind - Collaborations with local venues amongst audience primed to shop and online dating sites to extend for dating experience and purchase scope into syndicated environments mementos from collaborative -Capability to behaviorally target au- experience dience sub-sections based on prefer- - Restaurant partnerships to cre- ence & choice ate Adventure Dinners that provide clues at regular intervals during the meal VILE INC. STORY HACK-A-THON 04.29.12 PA G E 1 2
  • 13. HOW WE’RE UTILIZING TECH Kaltura • Uploading iOS video to Kaltura through Rev Mobile App from their Open Market Solutions • Automatic asynchronous transcoding of different formats, dimensions and bit rates. • Utilizing the Kaltura Dynamic Player (KDP) to queue streaming video clips Twilio • Backbone of the simple message response system for CRM • Utilizes a Twilio custom app to route SMS to S.E.C.S to a PHP service that processes the paths IFTTT • IFTTT is a revolutionary beta product for creating tasks where “IF THIS happens, THEN do THAT • Plugin any imaginable social network channels by creating a simple interface to open API’s • Used to wire SMS and Twitter DM’s together instantly Open Source / Free Software Based on a LAMP stack hosted at Logicworks, primarily in PHP and Javascript. VILE INC. STORY HACK-A-THON 04.29.12 PA G E 1 3
  • 14. Unless otherwise mentioned, this story hack is licensed under the Creative Commons Attributions-No Derivs 3.0 Unported license “THE ‘MADE IN NY’ NAME, LOGO AND INSIGNIA ARE TRADEMARKS OF THE CITY OF NEW YORK AND ARE USED WITH THE CITY’S PERMISSION.”