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Story Hack Presentation - Vile Inc.
1.
2. LoveStinks
...or so J. Geils would have us believe.
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3. But Online Dating Sucks
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4. SHARING A NEW EXPERIENCE RULES
Couples meet and even get
married after:
• playing ARGs together.
• or Warcraft.
• or having the same terrible boss.
• or riding a roller coaster.
So we’ve conceptualized a cross-platform
Dating Adventure System. It’s fast. It’s easy. *Collective puzzle-solving at the MIT Mystery Hunt
And most importantly, it’s fun.
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5. DR. KNIGHTLY’S
SOCIETY FOR EXPERIMENTAL COURTING SERVICES
Get to Know Someone Under Terrible Circumstances
Where a guy or gal can register, muster up a little courage, and invite another
guy or gal to enjoy one of four kinds of adventures:
• Murder Mystery
• Thriller
• Sci-Fi
• Rom Com
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7. TEST DRIVE
MURDER MYSTERY SCENE: “Fortune Favors The Bold”
French socialite Guy Rich had squirreled away a fortune. Now he’s dead and his for-
tune is missing. His wife suspects foul play. Who was bold enough to do it?
COLORFUL SUSPECTS INCLUDE:
• The newly widowed Mary Rich
• Questionably competent accountant, Johan Goomba
• Driver, confidant, and fixer, Tommy Galoshes
• Personal assistant, Sunny Day
• Her dog walker, Milo Otis
• The dog, Mustard Seed Magic
• Head detective, Pansy Scramm
• Junior detective, Ernest Merriweather
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8. INTERACTION
Cooperative Team Play From Remote Locations
Like detectives following up on separate leads, the players have
unique gaming experiences that come together at certain points
in time.
They might be briefed on the case together, but to solve the
mystery, they’ll have to share independent findings with one an-
other in real time.
It’s better to show, than tell, though. Let's see the gameplay in action.
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9. POV Player 1:
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10. POV Player 2:
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11. SCENE EXPERIMENT: What Just Happened?
• Players provided access to two separate
streams of data collaborating in real-time:
find the dress, break the suspect
• Online Kaltura video stream with dynamic,
real-time path-switching enabled via text mes-
sage or tweet using Twilio: binary choice
shown here, but implementation can allow for
near-limitless triggers
• Nicktotally just admitted he’s a closet
“Ancient Aliens” fan
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12. MONETIZATION STREAMS
RATIONALE EXAMPLES
Pay-to-Play - Sample genre installments available
free to play to introduce players to
- Provide monthly service subscrib-
ers access to collaborative adven-
the concept tures with multiple levels of difficulty
- Offer both monthly subscription and so that collaboration grows with the
one-time purchase models for pre- relationship
mium storytelling modules - Enlist popular genre writers and
producers to give fans a chance to
connect on a personal level
Brand Partnerships - Partnerships focusing on health, - Product placement of Free People
beauty, and fashion products line to increase share of mind
- Collaborations with local venues amongst audience primed to shop
and online dating sites to extend for dating experience and purchase
scope into syndicated environments mementos from collaborative
-Capability to behaviorally target au- experience
dience sub-sections based on prefer- - Restaurant partnerships to cre-
ence & choice ate Adventure Dinners that provide
clues at regular intervals during
the meal
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13. HOW WE’RE UTILIZING TECH
Kaltura
• Uploading iOS video to Kaltura through Rev Mobile App from their Open Market Solutions
• Automatic asynchronous transcoding of different formats, dimensions and bit rates.
• Utilizing the Kaltura Dynamic Player (KDP) to queue streaming video clips
Twilio
• Backbone of the simple message response system for CRM
• Utilizes a Twilio custom app to route SMS to S.E.C.S to a PHP service that processes the paths
IFTTT
• IFTTT is a revolutionary beta product for creating tasks where “IF THIS happens, THEN do THAT
• Plugin any imaginable social network channels by creating a simple interface to open API’s
• Used to wire SMS and Twitter DM’s together instantly
Open Source / Free Software
Based on a LAMP stack hosted at Logicworks, primarily in PHP and Javascript.
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14. Unless otherwise mentioned, this story hack is licensed under the
Creative Commons Attributions-No Derivs 3.0 Unported license
“THE ‘MADE IN NY’ NAME, LOGO AND INSIGNIA ARE TRADEMARKS OF THE CITY OF NEW YORK AND ARE USED
WITH THE CITY’S PERMISSION.”