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1. STORE
ANALYSIS
FOR:

2. BACKGROUND
Operational since 2008
Products from seven
different brands are sold

3. EXPENDITURE AND PROFIT
Cost of
Goods
Total
Expenses
Revenue Net Profit Average
Monthly
Profit
$1516160.70 $1535604.70 $3032321.40 $1496716.70 $124726.39

4. MONTHWISE SALES IN 2010
Months Quantity Sold Cost Price Selling price Cost of Goods Sold Revenue
Jan 1199 $ 104.70 $ 209.40 $ 1,25,535.30 $ 2,51,070.60
Feb 1203 $ 104.70 $ 209.40 $ 1,25,954.10 $ 2,51,908.20
Mar 1096 $ 104.70 $ 209.40 $ 1,14,751.20 $ 2,29,502.40
Apr 1311 $ 104.70 $ 209.40 $ 1,37,261.70 $ 2,74,523.40
May 1417 $ 104.70 $ 209.40 $ 1,48,359.90 $ 2,96,719.80
Jun 1098 $ 104.70 $ 209.40 $ 1,14,960.60 $ 2,29,921.20
Jul 1197 $ 104.70 $ 209.40 $ 1,25,325.90 $ 2,50,651.80
Aug 1232 $ 104.70 $ 209.40 $ 1,28,990.40 $ 2,57,980.80
Sep 1210 $ 104.70 $ 209.40 $ 1,26,687.00 $ 2,53,374.00
Oct 1313 $ 104.70 $ 209.40 $ 1,37,471.10 $ 2,74,942.20
Nov 1140 $ 104.70 $ 209.40 $ 1,19,358.00 $ 2,38,716.00
Dec 1065 $ 104.70 $ 209.40 $ 1,11,505.50 $ 2,23,011.00
Grand Total 14481 $ 1,256.40 $ 2,512.80 $ 1,81,93,928.40 $ 3,63,87,856.80

5. BRANDWISE SALES
Rank Brand Quantity sold Revenue Cost Profit from
brand
1 Wonky 3239 $2382608.40 $1191304.20 $1191304.20
2 Troll’s 4319 $1217958.00 $608979.00 $608979.00
3 Her’s 2386 $1067973.60 $533986.80 $533986.80
4 Bud’s 2214 $1020211.20 $510105.60 $510105.60
5 Maddy’s 1006 $307836.00 $153918.00 $153918.00
6 Thompson 945 $142884.00 $71442.00 $71442.00
7 Charleston 372 $48211.20 $24105.60 $24105.60

6. CATEGORYWISE
SALES
Row
Labels
Sum
of
Qty
sold
Sum of
cost
price
Sum of
Selling
price
COGS Revenue Profit by
category
Candies 6367 $408.00 $816.00 $2597736.00 $5195472.00 $2597736.00
Chips 3577 $324.60 $649.20 $1161094.20 $2322188.40 $161094.20
Chocolat 1432 $153.60 $307.20 $219955.20 $439910.40 $219955.20
Classic 1523 $291.00 $582.00 $443193.00 $886386.00 $443193.00
Cookies 1582 $79.20 $158.40 $125294.40 $250588.80 $125294.40

7. MARKET
SURVEY

8. MARKET SURVEY Q1
Row Labels What is your
favourite type of
snack?
Crackers 248
Seaweed 151
Chips 19
Candies 174
Cookies 153
Chocolate 232
Classic 23
0
50
100
150
200
250
Crackers Seaweed Chips Candies Cookies Chocolate Classic
What is your favourite type of snack?

9. MARKET SURVEY Q2
Row Labels How much do
you usually
spend on one
trip to the
snack shop?
<$1.00 181
$1.00 to $1.90 208
$2.00 to $2.90 193
$3.00 to $3.90 193
$4.00 to $4.90 118
> $5.00 107

10. MARKET SURVEY Q3
Row Labels What are your favourite
snack brands?
Bud's 174
Troll's 59
Wonky 171
Maddy's 277
Thompson 122
Charleston 69
Others 128
BUD'S
TROLL'S
WONKY
MADDY'S
THOMPSON
CHARLESTON
OTHERS
What are your favourite snack brands?

11. MARKET SURVEY Q4
Row Labels How many items do
you usually buy on
one trip to the snack
shop?
1 307
2 426
3 148
4 75
5 22
>5 22
How many items do you usually buy on one trip
to the snack shop?
1
2
3
4
5
>5

12. MARKET SURVEY Q5
Row Labels Which of the
following would be
most important to
you in a snack shop?
Brand name 158
Quality 82
Price 263
Promotions 62
Variety of
choices
435
16%
8%
26%
6%
44%
Which of the following would be most important to you
in a snack shop?
Brand name
Quality
Price
Promotions
Variety of choices

13. ANALYSIS

14. OBSERVATION 1
The revenue generated is the least in the month of December as per monthly data worksheet that is $223,011.00
Root
The data and after studying other
factors, it showed that during the
month of December is when most
working people prefer to migrate to
other countries due to base change
or work opportunities as they choose
to start new lives from a fresh year.
Also, Singapore expects most new
immigrants during the month of
December.
Suggestion
Since December is the month of
Christmas holidays and New year
preparations, distribution of Honger
Manie’s pamphlets and
advertisements on social media
would be an economical and definite
solution to attract more customers.

15. OBSERVATION 2
The profit from the cookies is the least that is $1,25,294.40.
Root
As the sum of cost price of cookies is
$79.20, the profit generated is least.
Suggestion
Since, the store layout displays the
section for cookies is located in the
end of the store, either the location
of the cookies can be changed to the
middle section to create more
visibility for customers or a cookie
tasting can be arranged in the store
by hiring couple of volunteers to
market the product well.

16. OBSERVATION 3
Root
This may be due to a higher demand
from the families with children.
Suggestion
The families with children are the
most regular customers as per the
survey report and they do not mind
paying a higher amount for candies,
hence, the section for candies can be
relocated towards the end of the
store as consumers will still buy it.
Even though the sum of cost price of candies is the highest ($408.00), still the total quantity
sold is the highest for the same which is 6367.

17. OBSERVATION 4
Root
The cause for less profit from a
brand which is most liked by the
consumers can be because of the
limited variety of the products.
Suggestion
More variety of snacks from Maddy’s
can be added in the store.
As per market survey question 3 the most liked brand by the consumers is Maddy’s even
though its quality value is 5. At the same time the profit made by Maddy’s is the third least
($1,53,918).

18. OBSERVATION 5
Root
Most respondents in the survey were
families with children, this may be
the reason for different variety of
choice.
Suggestion
Keeping consumers expectations in
mind, more variety under each brand
should be introduced.
The most important parameter while shopping for customers is ‘Variety of choices’ (as per
market survey question 5 spreadsheet).

19. CONCLUSION

20. In a nutshell, the predominant issues with Honger
Manie are lack of variety in snacks, poor marketing
of specific brands and shop layout. Hence,
suggestions made would definitely enhance their
sales and revenue.