Sapid Sweets is introducing a new healthy energy bar to target young health-conscious professionals. A SWOT analysis found strengths in existing customers and opportunities in market growth. The target market is ages 18-30, especially office workers. Goals are to appeal to health interests with organic ingredients like omega-3 fatty acids. Market testing found preferred prices of $2.40-$3.00 for 100g bars. Promotion will include billboards and radio ads targeting an active lifestyle. Sales will be monitored through retailer feedback and marketing research.
Marketing Research Analysis--Power Bar
The objective of this report is to aid Power Bar’s management in understanding how Power Bar customers use the product; how they rate it; and what value they are getting from the product.
Any differences in attitude, usage and value perception between fitness types and those of dieters will be quantifiable and provide valuable insight on Power Bar buyers.
This advertising plan was developed during Fall 2012 by Casey Bariteau, Richard Salazar, Giovanna Gonzalez, and Sara Ketabi in our Introduction to Advertising course at Boston University - College of Communication. We began with a situation analysis of the product category, key trends, competitive analysis, and brand analysis. We then defined the target audience and where we would find them using databases and original research. We highlighted our key insight, and created a new brand positioning statement and advertising objective. From there, we thought up an intriguing new creative strategy and explained our creative execution, including our plan of action involving media.
Marketing Research Analysis--Power Bar
The objective of this report is to aid Power Bar’s management in understanding how Power Bar customers use the product; how they rate it; and what value they are getting from the product.
Any differences in attitude, usage and value perception between fitness types and those of dieters will be quantifiable and provide valuable insight on Power Bar buyers.
This advertising plan was developed during Fall 2012 by Casey Bariteau, Richard Salazar, Giovanna Gonzalez, and Sara Ketabi in our Introduction to Advertising course at Boston University - College of Communication. We began with a situation analysis of the product category, key trends, competitive analysis, and brand analysis. We then defined the target audience and where we would find them using databases and original research. We highlighted our key insight, and created a new brand positioning statement and advertising objective. From there, we thought up an intriguing new creative strategy and explained our creative execution, including our plan of action involving media.
An introductory business plan for smoothie bars as supplemental profit centers and stand alone locations. Presented by SmoothieCompany.com, the nation's #1 smoothie bar experts.
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Whole Foods Market Marketing Plan Meal Kit IndustryJoshua
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intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
An introductory business plan for smoothie bars as supplemental profit centers and stand alone locations. Presented by SmoothieCompany.com, the nation's #1 smoothie bar experts.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
Research Paper on PepsiCo's Future ChallengesBharat Bhushan
Research Paper on PepsiCo's Future Challenges, including SWOT Analysis.
This paper has identified possible future challenges which companies like PepsiCo can face.
New Product Development Project - Meal kitChau Pham
This project is to create a new food product for:
1) the trend towards healthy alternatives and satisfying dietary requirements
2) The trend of consumers demanding convenience and time-saving meal alternatives to help them balance their busier lifestyles
Business Proposal for Wall's "Diletto carnation"Shehroz Adil
Its a presentation on a brand most needed in Pakistan due to its healthy characteristics, an Ice cream made of cow milk. With drastic changes in Pakistan's market, a risk worth taking for a product defined for neiche market.
This report was made with collaboration of Sarim, Bella, Omair Amir and me, for our final project of Sales Management at IoBM (CBM).
Whole Foods Market Marketing Plan Meal Kit IndustryJoshua
This marketing plan outlines an idea for Whole Foods Market's entrance into the $5 billion meal kit industry for 3 cities, (Austin, Texas - Denver, Colorado - Seattle, Washington) before expanding nationally.
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Advertising plan book for a campaign focused on increasing sales for the Five Guys Brand. This book includes a new slogan for the company and research that was conducted in order to appeal to two target audiences, along with media choices within an allocated budget of 18 million dollars.
UpTown Swirl Business Plan 1 BUS 559 – Dr. Andr.docxjessiehampson
UpTown Swirl Business Plan 1
BUS 559 – Dr. Andrea Banto
Week 10 Assignment 4: UpTown Swirl Business Plan
By: Deborah Hughes
March 16, 2020
UpTown Swirl Business Plan 2
Table of Contents
1.0 Executive Summary ...................................................................................................... 3
2.0 Company Description ................................................................................................... 5
3.0 Industry Analysis and Trends ...................................... Error! Bookmark not defined.
4.0 Target Market.............................................................................................................. 13
5.0 Competition................................................................................................................. 23
6.0 Strategic Postion and Risk Assessment ....................... Error! Bookmark not defined.
7.0 Marketing Plan and Sales Strategy .............................. Error! Bookmark not defined.
8.0 Operations Plan ............................................................ Error! Bookmark not defined.
9.0 Technology Plan .......................................................... Error! Bookmark not defined.
10.0 Management and Organziation Plan .......................... Error! Bookmark not defined.
11.0 Ethics and Social Responsibility Plan........................ Error! Bookmark not defined.
12.0 The Financials ............................................................ Error! Bookmark not defined.
UpTown Swirl Business Plan 3
1.0 Executive Summary
UpTown Swirl Business Plan 4
2.0 Company Description
Uptown Swirl is a unique company that aims to provide organic products to the
consumers who are health conservative in nature and wants to provide frozen yogurt,
milkshakes, and bite-size desserts. This is a competitive market as there are already exiting firms
in the market with similar products to offer. Uptown Swirl would be known to provide various
variety of non-alcoholic food products such as frozen yogurt, milkshake, and quick-bite dessert
UpTown Swirl Business Plan 5
(Berberich et al. 2016). This would be meant to attract most customers as the milkshake and
yogurt would be made from fresh ingredients (Wilson et al. 2016).
The significance of the name itself conveys a message concerning the products we deal
with and to be of the best quality (Burns et al. 2016). The name also tries to give customers a
particular class by them being associated with the frozen yogurt, milkshake, and quick-bite
dessert. This would give this product a competitive advantage from the other companies that also
deal with frozen yogurt, milkshake, and quick-bite dessert (Wilson et al. 2016).
The company's primary aim is giving consumers non-alcoholic products so as the
customers’ needs can be fulfilled (Berberich et al. 2016). This ensures that there is saf ...
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
This category is developing and not fully grown in the market. The main reason for not growing is mainly of its high price, customers feel do they really benefit from drinking energy drink. The main sector who drinks is youth i.e. mainly who play sports frequently
3. Introduction
We at Sapid Sweets are the producer of high quality chocolate and our main business purpose is to
bring delicious, high quality chocolate into the world for a high price. Our prices may be high in Canada
and the USA but they are comparable in Europe which are overpriced. The Company is a family ran
company in which all products are produced in Canada and then shipped out to Canada, The USA and
Europe. Our Fancy Chocolate is not only for happy occasions but also when you need some quick
energy.
However with our current product having too many refined carbohydrates and customers starting to
worry about their health we needed to find a suitable replacement that would both be healthy and
sweet, which brings me to the energy bar market. There is a 10% annual growth in both this market
and the growth in the young professionals, Over 50% of the young professionals are health conscious
and 75% of them will consume energy bars especially when they are busy. Therefore I believe
environmentally sound energy bars have potential to grow and be a suitable replacement that would
not only benefit our current customers but possibly attract new customers.
Executive Summary
Sapid Sweets is a well-known chocolate company that is based in Canada but does business in Europe,
The States and Canada. This business plan is to introduce a healthy energy bar to our young
professionals that are health conscious. Our surveys show us that over 75% of young professionals will
consume energy bars when they are busy
Judging by our SWOT Analysis the Strengths and Opportunities show that we would be able to keep
our current customers, gain new ones and become a force in the health industry for our new energy
bars. Our Target market would be between the ages of 18 to 30 and would mostly focus on office
workers
4. SWOT Analysis
SWOT Details
Strengths Current customers would still be willing to pay for our product
We could make the Energy bars both sweet, tasty and have a high
Quality.
We would be able to ship all over Canada, The USA and Europe
Weaknesses Would have to hire new experts that are experienced in Energy Bars
Our competitors are much bigger companies and can attract more
customers especially since Their Products are available in many
department stores and retail stores
Opportunities Energy Bar Market will continue to grow and we could grow with it and
Target the right Target Market
With more and more people being health conscious and trying to lose
weight we could introduce our energy bar at the right time.
Threats With new Sweeteners entering the market that have sucralose and
stevia we could lose customers to this as well
5. Target Market
Our Demographic and socio-cultural studies have shown us that the young health-conscious
professionals are interested in energy bars as a meal replacement if they miss breakfast, have to work
through lunch or need to fill the gap between lunch and dinner.
The Current market values quality ingredients, the health benefits, and appreciates the convenience of
being able to buy frequently used products in bulk. Many consumers in this market also feel strongly
about ecology, pollution, and fair trading with under-developed countries.
Our consumers always keep up to date of the latest findings in nutrition and health and they would
want to use the best available food products that would both be nutritious and healthy.
Age Range: 18 to 30
Occupations: Office Workers
Marital Status: Single or in Relationship
Lifestyle: Healthy and Active
Activities: Going to the Gym
health Conscious
60%
young
Professionals
40%
Sales
6. Goals and Objectives
Product:
With our new healthy energy bar we will be able to appeal too many of the young health professionals
for various reasons, Our energy bar is not to sweet and made up of organic ingredients which include
fruits, nuts and berries as well as Omega-3 fatty acids.
Omega-3 Fatty acids can help with the prevention of heart disease, can help lower cholesterol and can
prevent Inflammation which in turn can help reduce serious diseases such as strokes, cancers,
autoimmune diseases, aging skin, and even hemorrhoids.
Our health energy bar can be broken down into bit sized pieces as well as there are no preservatives
and low cholesterol, which can attract a lot of our current customers and can bring new ones in as well.
Our packaging of our ingredients is biodegradable, our ingredients are produced using ecologically
sound harvesting techniques and come from economically disadvantaged villages which give us an
advantage since our target market cares strongly about ecology, pollution, and fair trading with under-
developed countries.
Other energy bars on the current market have succeeded due to mass marketing, flashy advertising,
and low prices. Their products are mostly available as single bars in retail outlets where ours can be
sold in bulk,
It is difficult to tell the difference between their energy bars and there candy bars the only way
consumers can tell is the brand names uses symbols and synonyms for energy.
Price:
Containing marketing costs during the initial launch phase of the product is important as the company
is planning to run the energy bar division as a separate company and obtain outside financing.
Preliminary trials indicate that the target market is very likely to purchase the product after trying it,
and learning about its unique advantages.
To determine the market’s preference for different ingredients, the company contracted an outside
food development firm to create a range of energy bars to test with a focus group. Some ingredients
cost more than others. The retail price of the bars is proportional to the cost. Below is a table
comparing the Retail Price and the Manufacturing Cost Price of the 10 different types of bars tested
7. Retail Price Cost Price
$2.00 $1.00
$2.20 $1.10
$2.40 $1.20
$2.60 $1.30
$2.80 $1.40
$3.00 $1.50
$3.20 $1.60
$3.40 $1.70
$3.60 $1.80
$3.80 $1.90
Test subjects were informed of the retail price of the bar they were testing (for 100g bar), and the
ingredients used. Based on the cost, the ingredients used, and the taste, they were asked to rate each
bar on a scale of 1 to 5, with 5 being best (most likely to buy) and 1 being the worst (least likely to buy).
Below is a chart of the focus group results.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
$2.00 $2.20 $2.40 $2.60 $2.80 $3.00 $3.20 $3.40 $3.60 $3.80
MeanOpinionScore
Energy bar price per 100 gram
Market Test of Different Energy Bar Recipes
8. Place
the study group was also asked when they would most likely buy their energy bars. From their
responses, the Marketing Department calculated the sales distribution chart shown below:
With our chocolate boutique retailers currently sell nothing like our energy bars, therefore their
customers are usually buying our chocolate products for gifts or entertaining purposes with that said
over 25% of our sales come from our on-line store.
Also with July and August being two of the biggest months for our sales we would be able to distribute
more and charge extra for those two months. We very well could sell in arenas, use our regular
retailers and sell our energy bars to gyms and health fitness centers all over.
Promotion
The Best type of promoting we could do is advertising, we currently advertise in specialty magazines
and TV that caters to rich and cultured people however we could advertise elsewhere, below is a chart
of ads we could choose from as well as the costs.
4 5 4 5 4
10
20
30
10
3 2 3
0
5
10
15
20
25
30
35
40
%ofAnnualSales
Month
Energy Bar Market Annual Distibution
9. Type of ad One time costs Location/tim
eslot
Location/timeslot Location/timeslot
Cost of one occurrence
30 sec radio ad 10,000 Morning:
500
Afternoon: 100 Evening: 75
30 sec TV ad 50,000 Morning:
1,000
Afternoon: 500 Evening: 5,000
Billboard, 1 month 2,000 Downtown:
10,000
Suburbs: 5,000
¼ page newspaper 500 Business
section:
2,000
Lifestyle section:
1,500
Entertainment section:
3,000
I believe we should do a billboard for 1 month and a radio ad, for our target market is outgoing,
energetic and wanting to be healthy the likely chance is that they will be out exercising and not in
doors watching TV. Majority of our target market will either be listening to our ad or seeing our ad on
the billboards.
Wrapper Material Price per 100 gram of product
($)
Target Market Preference
(1 is least attractive, 5 is most
attractive)
Plastic film 0.04 3
Wood paper 0.03 2
Hemp paper 0.10 6
Flax paper 0.12 5
Rice paper 0.09 4
Plastic coated aluminum foil 0.05 1
10. Measurement & Control
We could measure our progress by contacting a few of our retailers and finding out how there
sales have been concerning our new energy bar.
We can keep an eye on sales by having our sales team also do some marketing research to
determine how well the bars are selling.
Have weekly meetings so management knows the status of the energy bar