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1. Store Analysis Report
For:

2. Product’s and Sales Details
• Seven different Brands
• Total 14,481 products sold in 2010

3. Expenditure
and ProfitCost of Goods
Total
Expenses
Revenue Net Profit
Average
Monthly
Profit
$ 1,516,160.70 $ 1,535,604.70 $ 3,032,321.40 $ 1,496,716.70 $ 124,726.39

4. Monthwise
Sales in 2010
Months
Quantity
Sold Cost Price Selling price
Cost of Goods
Sold Revenue
Jan 1199 $ 104.70 $ 209.40 $ 1,25,535.30 $ 2,51,070.60
Feb 1203 $ 104.70 $ 209.40 $ 1,25,954.10 $ 2,51,908.20
Mar 1096 $ 104.70 $ 209.40 $ 1,14,751.20 $ 2,29,502.40
Apr 1311 $ 104.70 $ 209.40 $ 1,37,261.70 $ 2,74,523.40
May 1417 $ 104.70 $ 209.40 $ 1,48,359.90 $ 2,96,719.80
Jun 1098 $ 104.70 $ 209.40 $ 1,14,960.60 $ 2,29,921.20
Jul 1197 $ 104.70 $ 209.40 $ 1,25,325.90 $ 2,50,651.80
Aug 1232 $ 104.70 $ 209.40 $ 1,28,990.40 $ 2,57,980.80
Sep 1210 $ 104.70 $ 209.40 $ 1,26,687.00 $ 2,53,374.00
Oct 1313 $ 104.70 $ 209.40 $ 1,37,471.10 $ 2,74,942.20
Nov 1140 $ 104.70 $ 209.40 $ 1,19,358.00 $ 2,38,716.00
Dec 1065 $ 104.70 $ 209.40 $ 1,11,505.50 $ 2,23,011.00
Grand Total 14481 $ 1,256.40 $ 2,512.80 $ 1,81,93,928.40 $ 3,63,87,856.80

5. Brandwise
Sales
Row Labels
Sum of
Qty sold Sum of Cost price Sum of Selling Price COGS Revenue Profit from Brand
Wonky 3239
$
367.80
$
735.60
$
11,91,304.20
$
23,82,608.40 $ 11,91,304.20
Troll's 4319
$
141.00
$
282.00
$
6,08,979.00
$
12,17,958.00 $ 6,08,979.00
Her's 2386
$
223.80
$
447.60
$
5,33,986.80
$
10,67,973.60 $ 5,33,986.80
Bud's 2214
$
230.40
$
460.80
$
5,10,105.60
$
10,20,211.20 $ 5,10,105.60
Maddy's 1006
$
153.00
$
306.00
$
1,53,918.00
$
3,07,836.00 $ 1,53,918.00
Thompson 945
$
75.60
$
151.20
$
71,442.00
$
1,42,884.00 $ 71,442.00
Charleston 372
$
64.80
$
129.60
$
24,105.60
$
48,211.20 $ 24,105.60

6. Categorywise
sales
Row
Labels
Sum of
Qty sold
Sum of
Cost price
Sum of
Selling
Price COGS Revenue
Profit by
category
Candies 6367
$
408.00
$
816.00 $ 25,97,736.00 $ 51,95,472.00
$
25,97,736.00
Chips 3577
$
324.60
$
649.20 $ 11,61,094.20 $ 23,22,188.40
$
11,61,094.20
Chocolate 1432
$
153.60
$
307.20
$
2,19,955.20
$
4,39,910.40
$
2,19,955.20
Classic 1523
$
291.00
$
582.00
$
4,43,193.00
$
8,86,386.00
$
4,43,193.00
Cookies 1582
$
79.20
$
158.40
$
1,25,294.40
$
2,50,588.80
$
1,25,294.40

7. Market
Survey

8. Market Survey Question 1
Row Labels What is your
favourite type of
snack?
Crackers 248
Seaweed 151
Chips 19
Candies 174
Cookies 153
Chocolate 232
Classic 23

9. Market Survey Question 2
Row Labels How much do
you usually
spend on one
trip to the snack
shop?
<$1.00 181
$1.00 to $1.90 208
$2.00 to $2.90 193
$3.00 to $3.90 193
$4.00 to $4.90 118
> $5.00 107

10. Market Survey Question 3
Row Labels What are your
favourite snack
brands?
Bud's 174
Troll's 59
Wonky 171
Maddy's 277
Thompson 122
Charleston 69
Others 128

11. Market Survey Question 4
Row Labels How many
items do you
usually buy on
one trip to the
snack shop?
1 307
2 426
3 148
4 75
5 22
>5 22

12. Market Survey Question 5
Row Labels Which of the
following
would be most
important to
you in a snack
shop?
Brand name 158
Quality 82
Price 263
Promotions 62
Variety of
choices
435

13. Analysis

14. Observation 1
According to ‘Monthwise Sales’ worksheet, monthly revenue is least in the month of December 2010 which is
$ 223,011.00.
Root Cause
The decrease in the sale is due to
people travelling to their home country
in Christmas vacation.
Solution
As Christmas Vacation starts from the third week of
December for most of the people Mr. Tennakoon
should try to maximise the sale in the first two weeks
of the same month. For that, Mr. Tennakoon can try to
do maximum marketing campaigns through all possible
mediums.

15. Observation 2
According to ‘Brandwise Sales’ worksheet, Charleston which is followed by Thompson have least number of
quantity sold which are 372 and 945 respectively.
Root Cause
If ‘Categorywise Sales’ worksheet is
observed carefully, it can be seen that the
Chocolates which is followed by Classics
are least sold and Charleston
manufactures only Classic and Thompson
manufactures Chocolates and Classics.
Solution
Position of Chocolates should be changed in the store.

16. Observation 3
According to ‘Categorywise Sales’ worksheet, the profit after selling cookies is least.
Root Cause
The price of Cookies is less.
Recommendation
Mr. Tennakoon can interchange the position of Cookies
with the product that is more profitable as currently
cookies are occupying more space in the store.

17. Observation 4
According to ‘Survey Q1 Response Analysis’ worksheet, Chocolated store’s customers mostly like Crackers.
Root Cause
It maybe because the Crackers of
Chocolated store are mainly made of Oats
and other cereals which are good for the
health.
Recommendation
Keep increasing prices of the Crackers gradually as per
customer’s demand.

18. Observation 5
According to ‘Survey Q2 Response Analysis’ worksheet, customers mostly spend $3.90 in a single trip.
Root Cause
The people living around the store are
middle class people.
Recommendation
Increase the stock of the products which less or
moderately priced.

19. Observation 6
According to ‘Survey Q5 Response Analysis’ worksheet, the customers are more keen about the parameter,
‘Variety of choices’, than any other parameter.
Root Cause
People living around the store are modern
and love to try as much variations of
flavours, etc. of the same product.
Recommendation
Increase the variety in the products which have maximum
share in the profit.

20. Observation 7
According to ‘Categorywise Sales’ worksheet, selling price of Chocolates and Classics are not the least or
less but the quantity which are sold is least.
Root Cause
There is not much variety of Chocolates
and Classics.
Recommendation
Increase the flavours or variety in Chocolates and Classics.

21. Conclusion

22. If Mr. Brandon Tennakoon, sole proprietor of
Chocolated, try to implement the above
mentioned suggestions and recommendations,
then it would positively affect the sales of the
store.