The document discusses Primeforma, a new fiber-based packaging material developed by Stora Enso as a more sustainable alternative to formed plastic trays. Primeforma uses board with a high-barrier polymer coating to provide protection while using renewable and recyclable materials. It can be used on existing packaging lines and provides benefits like stiffness from fiber, high barrier properties from minimal polymer coating, and recyclability through separation of coating and fiber recovery. The material is presented as part of moving to a more modern and sustainable approach to packaging.

1. Primeforma
Rethink the sustainability of formed tray packaging
Stora Enso at Interpack 2011 8/8/2011

2. Mega-trends will affect the
future of packaging
Stora Enso at Interpack 2011 8/8/2011

3. Today 30% of the world’s food goes to waste,
part of this due to bad packaging
Stora Enso at Interpack 2011 8/8/2011

4. New efficient packaging and raw material needed
• Ecological
• Economical
• Convenient
• Easy to implement
Stora Enso at Interpack 2011 8/8/2011

5. Primeforma – sustainable formed tray
An new fibre based packaging material
Stora Enso at Interpack 2011 8/8/2011

6. Recyclable board trays for sliced meat packaging.
• Developed for thermoformed food
packaging.
• The formability of board and the
coating methods have developed new
opportunities for consumer packaging
• Recyclability depend on local
community and legislation
Stora Enso at Interpack 2011 8/8/2011

7. Primeforma benefit: sustainable
• Stiffness from Fibres
– Renewable
– Low CO2 Footprint
• High Barr properties from
multi-layer-polymer-coating
– Minimum oil based raw
material
– Less than 13 % polymer
Stora Enso at Interpack 2011 8/8/2011

8. Primeforma benefit: used on existing packaging lines
• Primeforma can be used
on existing packaging lines
which were previously
used for plastic film
Sealpac, Oldenburg
Stora Enso at Interpack 2011 8/8/2011

9. Primeforma is developed for form fill & seal technology
8/8/2011

10. Depth of tray: approx. 12 mm
8/8/2011

11. Primeforma
• High barrier polymer coating provides excellent light, oxygen, humidity and
even grease protection
• High barrier coating can be made with peel ability property
• Information can be printed directly onto the surface of the board
• In paper recycling plastic coatings are separated and recovered either as
energy or material and fiber used for new paper and board
• Primeforma Board 278 gsm + EnsoBarr Peel 41 gsm: high share of the
material is coming from renewable resource
11
Stora Enso at Interpack 2011 8/8/2011

12. Fibre based packaging material is part
of a modern and sustainable lifestyle
Stora Enso at Interpack 2011 8/8/2011

13. Rethink. Get inspired. Primeforma.
Stora Enso at Interpack 2011 8/8/2011