The document discusses Primeforma, a new fiber-based packaging material developed by Stora Enso as a more sustainable alternative to formed plastic trays. Primeforma uses board with a high-barrier polymer coating to provide protection while using renewable and recyclable materials. It can be used on existing packaging lines and provides benefits like stiffness from fiber, high barrier properties from minimal polymer coating, and recyclability through separation of coating and fiber recovery. The material is presented as part of moving to a more modern and sustainable approach to packaging.